What kind of evaluation can make a listing get hundreds of orders a day?

The pitfalls of the evaluation

If you want to get hundreds of orders per day using reviews, first of all, these reviews must be safe. When the review environment or account is not safe, the two more serious consequences are pollution and loss of reviews , neither of which is easy.

Needless to say, losing reviews means that Amazon has determined that your buyer account is suspicious or has too low a weight. Even if you have left a review, it will be deleted. It may even prohibit the seller's products from being reviewed.

Pollution is an even more terrible consequence . Once a buyer account is confirmed to be a fake order, Amazon will include all the stores that this buyer account has left reviews on in the scope of approval, and further review other reviews of these stores. The chain reaction caused by this has a great impact, and Amazon can even find out the third-party review company behind it.

Pollution is a common problem among current evaluation companies and platforms. Even if you hire American students or locals to do the evaluations, there is a high chance that they will be contaminated.

These contaminated buyer accounts are like a time bomb . There may not be any consequences for a while, but they will be cleaned up around the peak season.

In this way, whether the sellers who seek service providers to evaluate will have their evaluations emptied depends entirely on the conscience of the service providers, because you cannot know whether their buyer accounts are black or not, and whether the evaluation environment is safe or not. After all, not every service provider has the leisure and energy to run one account and one environment. Although this method is safe, only sellers who maintain their own accounts will do it.

Therefore, many capable sellers are now trying to master the process of maintaining accounts by themselves. After all, only by mastering the maintenance of accounts and the testing environment can the evaluation be conducted safely, and only then do they need to consider the following link - effective evaluation. (How to maintain accounts safely? Scan the QR code at the end of the article for consultation)

What is a valid assessment?

After solving the security problem, the content of our evaluation can be displayed stably under the product. So how to maximize the effect of the evaluation? We need to do it in the following steps?

1. Ensure the attractiveness and authenticity of the evaluation content

In fact, there are quite a few sellers who are aware of this, and many of them will also think about providing the review content and pictures themselves when contacting the review company. Here I will briefly talk about a misunderstanding that everyone is prone to fall into.

I have seen many sellers talk about the features and descriptions of their products in their reviews. This is actually not in line with the logic of normal reviews. Through my observation, I found that the content of natural reviews is more likely to contain consumers' subjective emotions and descriptions of usage scenarios.

We must take these into consideration when writing the review content to make the review content closer to the feelings of real users. However, it is inevitable to encounter some strange buyers in the review, who have their own ideas and are not willing to post according to the content we give.

2. Maintain the weight of the review

The most obvious manifestation of weight is that it affects the average star rating. Seller classmates often tell me that after evaluating more than a dozen five-star reviews, a real one-star bad review comes in and the average score immediately drops to around 3.4. This means that the weight of the Review is very low.

There are many reasons for the low weight, but in summary there are two aspects: one is that Amazon does not trust your buyer account, and the other is that Amazon does not trust your Reviews.

The former requires a process of maintaining an account (of course, there is no such concern when looking for an evaluation company, because you don’t know whether they will maintain it or how they maintain it). Real and irregular purchases and browsing, etc. are all key to maintaining an account. If you maintain the account yourself, this problem does not exist.

The weight of the review that follows is actually somewhat related to the authenticity of the content above. A review that writes a lot about the user's experience, is very detailed and includes several photos, will definitely have a higher weight than a simple compliment.

Sellers can also make some adjustments here, that is, click "helpful", which will also increase the weight of the liked reviews. Reviews with more likes can also be displayed in a higher position. Many service providers also use this principle to provide a homepage with no negative reviews.

Ensuring the weight is to make the review more prominent and have a greater impact on the product. Maintaining authenticity and attractiveness is to allow the review to fully play its role in promoting consumers to place orders. Only when these two parts are done well can we achieve our goal of evaluating and driving product sales.

To sum up

Evaluation is an indispensable means at this stage, but now the market is flooded with black accounts and pollution is serious. It is difficult to guarantee that you will meet reliable service providers and buyers to provide you with a safe environment. It is also difficult to guarantee that the buyer’s account will not cause trouble in the future, causing your evaluation to be lost or even product review restrictions.

Therefore, I still recommend that you take control of this key link of evaluation and account maintenance in your own hands to ensure the security of the evaluation account and environment.