Trump’s new tariff policy hits Chinese sellers hard!

Trump’s new tariff policy hits Chinese sellers hard!


The situation is going crazy. Cross-border sellers have been hit hard just after the Chinese New Year! On February 1, 2025, US President Trump signed a series of executive orders, specifically:


1. Impose a 10% tariff on goods imported from China.

2. Imposing an additional tariff of 25% on imports from Canada and Mexico, and a 10% tariff on energy resources from Canada.

3. The tariff exemption policy for packages valued at less than US$800 has been cancelled.


The document also shows that the "T86 duty-free customs clearance" is aimed at mainland China and Hong Kong, China, and some goods will end the duty-free policy. Currently, this policy has taken effect at 12:01 am Eastern Time on February 4th.



This move undoubtedly dealt a heavy blow to cross-border e-commerce and directly disrupted the annual layout plans of many sellers.


A 10% tariff increase

The 10% tariffs cover many categories, including but not limited to clothing, electronic products, toys, household items, etc., which directly increases the cost of goods entering the US market. For example, the original purchase price of a product of 100 yuan will increase by 10 yuan after the tariffs are imposed. In addition to the cost of the product itself, the costs of transportation, warehousing and other links will also increase due to the tariffs, which has a huge impact on sellers who make small profits but quick turnover.

Although the 10% tariff will increase costs, the impact on cross-border e-commerce retail is not too great. After all, everyone is facing the same tax increase, which is equivalent to returning to the same starting line to some extent. Sellers can transfer some of the cost pressure by raising prices, or optimize logistics by means of consolidation, and they can always find a way to deal with it.

However, the United States' cancellation of the $800 tax-free threshold is undoubtedly a huge storm for the cross-border e-commerce industry.

Eliminate $800 tax-free credit


After the termination of Section 321, packages below $800 will no longer enjoy tax exemption, which means that a large number of low-value goods that were previously exempt from customs duties will be included in the tax scope regardless of the order amount.

Specifically, this policy change will first impact those Chinese overseas platforms that rely on low-priced goods and small packages tax-free , such as TEMU, SHEIN, TikTok Shop, etc. The logistics costs of these platforms may rise by 20%-30%. At the same time, the low-price mall just launched by Amazon will also be affected to a certain extent.

However, large platforms such as Shein and Temu may buffer cost pressures through subsidies or supply chain adjustments, but it is difficult for small and medium-sized sellers to absorb these additional costs on their own.

Secondly, the industry supply chain advantage of low price will also be directly affected! Free shipping for $0.99 may become history, and the low price strategy will become invalid!

Previously, with the "tariff exemption" policy, they were able to enter the US market at extremely low prices and easily beat many competitors. However, after the cancellation of the minimum tariff exemption, the costs of these sellers increased significantly, and their competitive advantages were lost. Logistics costs + tariffs + customs clearance fees = price increases across the board.

Industry insiders pointed out that once the $800 tax exemption policy is cancelled, cross-border sellers who have long relied on small exemption policies, have no overseas warehouses to stock up, use direct mail parcel logistics, and some traders who split large orders into multiple small items to avoid taxes will be "bad news"! The original distribution method of "spreading goods + low prices + hot products" was directly stuck on "low prices"!

The exemption policy for parcels with a value of less than $800 has been cancelled. In the logistics service model, the most directly affected is of course the direct mail parcels! The volume of this type of logistics is bound to decline, and the small parcel logistics service companies are in a big headache again. This challenge is coming again! After the exemption is cancelled, assuming that the average tariff rate is increased to 15%-25%, the price advantage of its products will shrink by 30%-50%, causing a large number of long-tail SKUs to be forced to exit the market due to loss of profit margins. The costs of logistics platforms, payment platforms, etc. will also increase.


At the same time, since e-commerce platforms have to adjust their policies and adopt the method of bulk imports and payment of tariffs in the future, and store goods in centralized warehouses in the United States, the overseas warehouse model will usher in a new wave of growth in the future, and will drive small item delivery, overseas warehouse transit, after-sales, inventory handling and other services!


Finally, I would like to remind all sellers that due to the sudden change in tariff policy, sellers and logistics companies must take action now. Because this model will more or less involve under-reporting, after the suspension of "Article 321", it will face stricter customs clearance review.

Next, it is very likely that logistics companies with similar models will go bankrupt, and sellers will also face large tax payments!

<<:  Watch out! Amazon 2025 will also have very strict restrictions on brand names!

>>:  The EU will cancel the tax-free policy! Sellers are going crazy!

Recommend

Entering the Gen Z market! Walmart announced a partnership with DTC brand Bubble

<span data-shimo-docs="[[20,"获悉,为了将业务范围扩大至...

Sellers beware! The FDA is cracking down on these products!

<span data-shimo-docs="[[20,"获悉,据外媒报道,近日美国...

How to appeal if a customer complains that a product on Amazon is not genuine

Because most sellers generally do not require sup...

Hurricane Nicole is about to hit Florida, beware of product delivery delays!

<span data-docs-delta="[[20,"获悉,据外媒报道,继飓风“...

What is Worldpay? Worldpay Review

Worldpay is a leading global payment service provi...

What is Jiqi.com? Jiqi.com Review

Jiqi.com (Changsha Maopao Network Technology Co., ...

What is a newbie? Newbie review

Wai Xin Ren is a cross-border training institution...

AI revamp, new forum? Amazon's big overhaul!

Amazon is so considerate? This time, there are man...

What is the WinShare Seller Alliance? Review of the WinShare Seller Alliance

Yiwu Yingxianghui Seller Alliance is affiliated to...

What is Trendosaur? Trendosaur Review

Trendosaur is a product trend analysis tool that p...

What is ThredUp? ThredUp Review

ThredUp is a second-hand clothing consignment webs...