Watch out! Amazon 2025 will also have very strict restrictions on brand names!

Some sellers have recently reported that in addition to Amazon's strict requirements on listing titles, it is also suspected that Amazon has recently imposed strict restrictions on brand names.

It is reported that a seller used "Fresh Apple" when describing the scent of a candle, but Amazon blocked the product listing for using the brand name "Apple" .

Amazon customer service advised sellers to add the correct brand name attribute and said that once updated, the listing will be automatically restored within 24 hours . However, sellers are confused by this because "Apple" is obviously a generic word here, not a brand name.

For example, for electronic products, words like "Apple" are not directly related to the products, but are selected as brands. They are very distinctive and are regarded as brand names.

Some made-up words, such as " Kodak" , which do not exist in the dictionary and are created specifically for the brand, are typical brand names.

Functional details : For example, a smart watch, in addition to the conventional time display and exercise monitoring functions, if it also has an accurate sleep stage analysis function and can provide personalized health advice based on sleep quality, this unique function can be used as an innovation description point.

Material properties: If a piece of furniture uses special environmentally friendly materials, which are not only pollution-free but also antibacterial and durable, these unique features of the material can be used to describe innovation.

• Prepare clear questions : Before communicating, sort out your questions and ensure that they are expressed clearly and accurately. For example, you can ask clearly, "In our maternal and infant product category, whether words like 'Baby Peaceful Sleep' may be regarded as brand names and restricted in use."

• Record the communication results : Keep a detailed record of the responses and suggestions you receive from each communication with Amazon, including the communication time, customer service employee number, response content, etc., for subsequent reference and follow-up.