A must-have for selecting products in the second half of the year! Official submissions for Amazon Europe’s first big promotion in the second half of the year have started

Following Prime Day, Amazon Europe will usher in its first big promotion in the second half of 2022: the end-of-summer promotion and back-to-school season event. Traffic on the European site will also usher in a "small climax". After all, Amazon's publicity efforts are as strong as ever, covering all aspects of online and offline.

This kind of big promotion is a great opportunity for sellers to launch new products. Therefore, they cannot escape the big problem of product selection. Here we share the product selection suggestions given by Amazon officials. At the end of the article, we will provide the Amazon promotion discount stacking rules table.

Electronic accessories

As many mobile phone brands are about to hold summer and autumn conferences, electronic accessories products will usher in a growth period. Recommended:

Mobile phone film
Phone Cases
Data cable
Computer Bags
router
charger
Cooling fan
External Hard Drive

Sellers can choose from more mobile phone/computer accessories products.

Clothing products

In Europe, as the weather gets cooler at the end of August, some clothing categories are expanding. Recommended:

Men's Suits
Women's shoes
sock
sweater

Home Furnishings

Whether it is the selection of products in the first half of the year or the second half of the year, the category of household products cannot be avoided. Here are the comprehensive recommendations:

Kitchen cleaning/storage products
Coffee machine cleaning/filtration products
Blanket
Candle
Warm LED bulbs
Ambient light strip
Wallpaper/Paint

Furniture and other items will also see a small sales peak.

Travel tools

With the current temperature changes, Europe is more suitable for outdoor travel and commuting. Here are some recommended products:

Electric bicycle
Scooter (electric)
Balance car
Bicycle Lights

And other travel tools will also perform well.

Back to school related

Summer vacation is coming to an end. With a large number of students returning to school, the demand for back-to-school products will increase significantly. Here are some recommended products:

Sandbox toys
Brushes/Paints
puzzle
Backpack
notebook

Registration for the European Summer Sale and Back to School Season event has been opened. This event covers 8 different sites in Europe. Here are the event times and promotion times for each site:

Event time: August 22 to September 9

Please note that Amazon has certain requirements for sellers and products participating in promotions on the European site. Sellers should ensure that they are eligible to submit promotions:

Seller:

You must be a Professional Seller
Get at least 5 seller feedback ratings per month and an overall rating of at least 3.5 stars to run promotions

product:

Have a sales history in Amazon stores and a rating of at least 3 stars
Include as many variations as possible
Does not include restricted products or products that are offensive, embarrassing, or inappropriate
New products (not second-hand items)
Product images must meet the product image requirements
Comply with the Customer Product Review Policy
Adhere to pricing guidelines
Follow the promotion duplication policy

Since it is a big promotion, it is definitely inseparable from Amazon's five major promotion types. Since it is a promotion, it is inseparable from the issue of discount setting. Many operators frequently make mistakes here, especially novice operators, which makes the boss become a "philanthropist".

Let’s review the discount stacking rules mentioned earlier.

The overlapping rules between different types of discount activities (PS: The yellow parts marked with “-” are repeated parts, you can ignore them)

As long as you refer to the two principles mentioned above, the overlapping of different types of discount activities will be very clear. Except for the Deal with a crossed-out price and Prime exclusive discount, other different types of discount activities will overlap.

Note 1: Exceptions to Prime-exclusive discounts and flash sales:

The highest price of a flash sale is determined by 85% of the lowest selling price within a month. If a Prime exclusive discount appears within a month before the flash sale begins, it will directly affect the lowest selling price of the product within a month, and the Prime exclusive discount will be indirectly superimposed on the flash sale discount.

Rules for overlapping discount activities of the same type

1. Flash sales and Prime exclusive discounts cannot be reported repeatedly in the same time period.

2. You cannot create multiple coupons for the same product at the same time, so they will not overlap under normal circumstances. However, there is a special case for coupons (Note 2):

When a 10% OFF coupon is set for a product, if a buyer receives the coupon but has not used it, the activity budget runs out ahead of schedule, but the activity end time has not yet arrived. The seller recreates a new 10% OFF coupon. If the buyer receives the new coupon, then the 20% OFF will be applied at checkout.

Promotional discount superposition rules

Promotions with discount codes will not be combined, but the discount code with the greatest discount will be used. However, discounts can be combined between promotions with discount codes and promotions without discount codes, and between promotions without discount codes. The summary is as follows:

Summary of Amazon discount stacking rules

Finally, I suggest that all sellers should report as much as possible. While preparing the main ASIN products, they should also flexibly use advertising products and pay attention to setting reasonable daily prices, so as to make better profits during the promotion! At the same time, check whether there is any overlap between your various activities and whether the price after the overlap is within the profit range, so that the sales volume can be doubled during the promotion, and the profit can also be doubled~

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