What is Joybird? Joybird Review

About Joybird

• Joybird headquarters has showrooms in Washington, D.C., Brooklyn, New York, and Chicago to promote the brand to consumers, manufacture and sell upholstered furniture such as sofas, love chairs, armchairs, ottomans, sleepers, and beds, and import and sell cabinets such as lounge tables and chairs and other accessories;

• Joybird was founded on the idea that people should not settle for the status quo when it comes to home decoration, but should have the freedom to be bold and innovative. Its main product is custom sofas, but it also offers customized products such as bookcases and desks.

• Compared with other DTC furniture brands, Joybird's sofas are positioned as high-end, retro in style, and priced higher. However, among the same purely handmade products, it is difficult for consumers to find a better customized sofa than Joybird.

• Joybird offers a comfortable experience, with 81 colors and 59 styles for consumers to freely match, and the trial period can be extended to 365 days. In order to provide high-quality wood, the Joybird team even planted trees themselves, and the wood eventually became the raw material for custom furniture;

• Joybird has been acquired by the traditional American furniture giant La-Z-Boy. On the one hand, Joybird is facing tight financial, supply chain and production capacity. La-Z-Boy can help improve its operational capabilities and improve logistics and channel issues. On the other hand, Joybird will enrich La-Z-Boy's product line and bring it more young consumers and professional resources in the DTC field.