Why can some people get hundreds of orders a day for their new products?

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Many sellers are confused about how to promote new products.

This question appears very frequently in WeChat groups and forums. I was also a rookie at Amazon, and this question is bound to come up during interviews at every company.

It is conceivable how important the promotion of new products is in the early stages.

Next, we will mainly explain from the dimensions of new product list, new product support period, evaluation, advertising, and off-site .

Hot New release new product list

New products require traffic in the early stages, so we need to make good use of the traffic entrances within the site, and the new product list is undoubtedly something that must be obtained in the early stages.

Let’s take a look at this picture first. When buyers enter the homepage, they can directly enter the Hot New release ranking list, so this is a good traffic entrance.

Secondly, as can be seen in the picture below, the new product list is interconnected with the best-selling list and the gift list. The best-selling list has the largest traffic in the ranking list. Foreigners also like to try new things, and while browsing the best-selling list, they will also click in to check out the new product list.

New product support period:

When uploading a new product link, remember to set the sales quantity to "0" first. Why?

Because Amazon's new product traffic support period is generally around 14-30 days, and the calculation time starts from the time the product is put on the shelves for sale.

Once a new product is successfully launched and its status changes to Available for Sale, the new product traffic support period begins. This process is irreversible, that is, even if you want to change the status to Unavailable for Sale in FBA, the traffic support period will not stop.

Therefore, whether you are using FBA or a self-shipping seller, when uploading a new product link in the background, be sure to pay attention not to set the actual inventory quantity at the beginning, but to set it to "0". In this way, the product is temporarily unsalable and the traffic support period will not begin.

The official support period from Amazon is 14 days, but if the product performs well during this period, Amazon will extend the support period to about 1 month, so you must make good use of the new product support period.

Real person evaluation:

In the early stage, a new product is like a blank sheet of paper. Firstly, it has not been included in Amazon’s algorithm. Secondly, customers don’t trust a listing without reviews, so the conversion rate is relatively low.

Then we can conduct real-person evaluation. The benefits of real-person evaluation are:

1. Improve the search ranking of keywords

Because we search listings by keywords, and reviewers search by keywords and then place orders, it can improve the keyword ranking of the listing. If you search by advertising words, it can improve the advertising ranking.

2. Improve listing weight

Amazon attaches great importance to reviews. If there are good reviews, Amazon's algorithm will assume that your product is popular and give you more traffic. Bad reviews, on the other hand, will reduce your weight.

3. Improve conversion rate

Just as we read reviews when shopping on Taobao, Amazon buyers also pay attention to reviews. If there are no reviews, many buyers will not place an order for fear of buying fakes.

The evaluation here refers to the evaluation through FB. The idea of ​​looking for evaluation on FB is:

Post in the FB group and wait for reviewers to find you. Ask the reviewers to search for keywords, find the product, place an order, leave a review after receiving the product, and then refund the money after the review appears. To put it bluntly, it is to give away products in exchange for the other party's review.

There are many pitfalls in this process that we need to pay attention to:

First, you must verify whether the other party is on the blacklist. You can search through the "Seller's Home" (https://mjzj.com/). If the person is on the blacklist, just pass it.

Second, you need to talk to the other party about the agreement process and obtain their consent first to avoid unnecessary disputes.

Third, do not use links and brand names to swipe, as this will easily be found by Amazon. It is best to use keywords. What if the keywords cannot be found? Run an ad and use ad words.

Fourth, return the money in time, otherwise, bad reviews will be waiting for you.

Fifth, pay attention to the review rate and buyer account. A high review rate and a bad buyer account will result in the review being deleted or even the account being blocked. Try to keep the review rate below 10%. You can tell whether the buyer account is good or not by looking at the other party's profile. If the other party leaves a lot of reviews in one day, don't do it.

advertise:

After the review is ready, you can start advertising. It is important to capture enough advertising keywords. You can collect advertising keywords through Amazon's special keyword tool, Google's keyword tool, competitor's titles, etc. At the same time, Amazon's advertising tool will also provide a lot of keyword suggestions.

As a professional Amazon seller, you need to learn to constantly test your ads, pick out the advertising words with the highest conversion rates, and then launch them.

How long will the ad run?

Advertising cannot stop during the one-month golden period, and product sales need to be boosted during this time period.

How much advertising investment is needed?

Advertising costs are mainly related to the intensity of market competition. If the competition in your product category is not so fierce, the advertising cost will be very low. For products with fierce competition, the advertising cost is really difficult to estimate.

According to feedback from senior sellers, the advertising costs for a new product within two months of launching it will generally be several thousand US dollars. The exact number depends on the product category.

This value is only for the reference of sellers. There is a certain psychological expectation, but it does not mean that you must spend so much money. In fact, we are not afraid of spending advertising fees, but we are afraid of spending advertising fees without results.

Off-site:

In the early stages of product promotion, advertising and natural traffic alone are not enough to generate sufficient sales. At this time, some off-site traffic needs to be diverted in order to boost sales and stabilize product rankings.

According to a statistic from Amazon, about 70% of consumers will make a purchase on the first page of Amazon search results, which means that it is very important to be able to stand out on the search results of Amazon’s homepage.

How to quickly rank your listing on the homepage?

There are two types of off-site:

1. Post an order in FB group

2. Off-site flash sales

How to post orders in FB groups?

FB Group:

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