What is Cdiscount? Cdiscount Review

I. History

Cdiscount was founded in 1999 and was initially dedicated to cultural products. The website dedicated to online shopping at discounted prices quickly became a trend leader and opened up to high-tech in 2000, adding clothing categories in 2002, wine and home appliances in 2004, and cars and travel in 2007. In recent years, the platform has gradually added service-type products, such as Cdiscount Voyage and Cdiscount phone packages.

The opening of the "C leMarché" third-party seller platform in 2011 injected a large number of new products into the platform and became the development focus of Cdiscount.

2. Settlement

material

1. Business license

2. ID card of the company legal person (front and back photos, hand-held photo)

3. Amazon (European Rade>3.5) store link and background screenshots (store background, company information page, product listing page). If you enter through the cross-border green channel, you only need to have cross-border e-commerce experience.

4. Mailbox: Outlook, Gmail, Hotmail

5. Receiving account number (WF/P card, public account or company account, bank account opening certificate is required)

Brand certificate (with complete certificate information) (provide if available, otherwise not required)

1. If you have a registered brand in France or Europe, provide the brand certificate to the platform for filing

2. Authorized brand, provide brand registration certificate + English authorization letter

3. For non-branded products, be careful not to use keywords or pictures of other brands when uploading products, in order to avoid complaints or infringements, which may lead to store closure.

Notice

Cdiscount has the right to accept or reject sellers from China or Europe, so the specific application criteria are confidential. Once you register as a professional seller, your account will be activated.

For Cdiscount, it is mandatory for sellers to have email support in French. You can use a third party to solve this problem. Please note that French phone support is not required.

For returns, sellers will need a French returns address or can send a prepaid shipping label to cover the cost of international returns.

3. Sales categories

In addition to fresh food sales, almost all categories are covered:

Home appliances, home furnishings and furniture

Computers, photographic equipment, telephones and audio-visual equipment

DVDs, books and music

Delicatessen, wine and other alcoholic beverages

Fashion, cosmetics, baby products and accessories

Musical instruments and pet supplies

4. Platform Fees

The monthly fee is 39.99 Euros.

Category usage fee: 5%-20%. It depends on the category of the product. The commission is calculated as (sale price + shipping fee) * commission rate

Cdiscount FBC delivery method

Sellers can choose to ship the goods themselves or use Cdiscount’s own overseas warehouse FBC service.

4. FBC delivery method

1. Freight to home: Buyers can choose standard delivery, tracked delivery, signature delivery, etc. The specific fee varies depending on the value of the goods and delivery time.

2. Delivery to Casino supermarkets: This takes advantage of Casino’s (French supermarket chain) extensive store network, virtually providing +2,000 pick-up points.

3. Immediate delivery: You can choose the nearest store to pick up the goods at the seller’s store. After arriving at the store, the store will deliver the goods on the spot according to the order.

4. Pick up at a self-pickup point: You can choose to have the goods delivered to a self-pickup point. Currently, Relais Colis, Mondial Relay and Colissimo are all self-pickup points. There are more than 17,500 self-pickup points in France.

During major holidays such as Christmas, Cdiscount can also offer services such as same-day delivery, next-day delivery and 48-hour delivery, greatly facilitating online buyers.

5. Loans

Cdiscount settles payments three times a month according to platform policies, and sellers need to provide a Euro account number for receiving payments.

VI. Development History

In 2000, it was acquired by the largest French chain restaurant CASINO.

In 2011, we officially opened up our third-party seller business. Now we have more than 10,000 international sellers.

In January 2011, Casino Group purchased 99.6% of Cdiscount's shares.

In 2014, Cdiscount achieved sales of 2.3 billion euros. It officially launched in other European countries such as Belgium, Italy, Spain, Germany, etc.

In 2015, Cdiscount generated revenues of €2.074 billion, half of which came from its online sales platform C le Marché.

In July 2016, Cdiscount held an investment promotion conference in Shenzhen, which was also its first investment promotion conference in China.

In 2017, Cdiscount actively developed various businesses, such as tourism and electricity. Cdiscount's annual operating income (self-operated + third-party) reached 3.4 billion euros, an increase of 9.6% over 2016. Mobile terminals accounted for 38.1%.

In 2019, we began to support delivery to five European countries (France/Belgium/Germany/Italy/Spain).

In 2019, Cdiscount officially launched a new e-commerce service agency ComeOnplace, which aims to provide solutions or strategic consulting services such as product catalog/page optimization, logistics management, digital marketing and financial technology for small and medium-sized enterprises and major brands in France and abroad. The agency currently has more than 50 partners and more than 3,000 loyal users. Among them, Dyson, OPPO, Go Sport, CAMAIEU, MATY, Mr.BRICOLAGE, Smartbox, Floureo and other brands have become its service targets.

7. China Station

Cdiscount is the first local platform to open its doors to Chinese sellers. It has a dedicated Chinese investment team and has seen an astonishing growth in the number of sellers over the past two years. Currently, there are about 3,000 Chinese sellers, accounting for about one-third of the total number of sellers, of which about 1,000 sellers use FBC, accounting for 80% of all sellers using FBC.

Cdiscount launches a number of exclusive services for Chinese sellers

1. Exclusive Chinese service team. Jonathan Gorges said that for all Chinese sellers, from the first day of applying to join the Cdiscount third-party seller platform, there will be Chinese account managers or customer service to "escort", including investment managers at the time of entry, seller growth managers during the growth period, category key account managers, overseas warehouses and customer service, etc. "Cdiscount will try its best to get Chinese staff to connect with sellers to ensure the experience."

2. All the files supported by the platform, including tutorials, online courses, customer service templates, etc., have been made into Chinese versions and then shared with sellers to help them grow;

3. Introducing QQ and WeChat, including some internal emails on the platform, and making them available in French, English and Chinese so that Chinese sellers can better understand them;

4. Chinese sellers can also enjoy the same marketing and digital services provided to sellers in Europe.

References

• 1. Cdiscount entry requirements and solutions to common operational problems: Zaker website [reference date 2018-03-17T16:00:00.000Z]
• 2. Cdiscount history: Cdiscount official website [reference date 2018-03-17T16:00:00.000Z]