840 million! Sweeping the world! Tiktok becomes the most profitable software

According to application analysis company Data·ai:

In the first quarter of 2022,

Consumers around the world spent more than $840 million on TikTok.

This is a 40% increase compared to the fourth quarter of 2021.

Consumer spending increased 125% quarter-on-quarter in the first quarter of 2022.

Ranked first in the world,

This means that Tiktok has quietly become the most profitable app in the world.

If you are not familiar with Tiktok,

Speaking of domestic TikTok,

You will definitely know it immediately.

Tiktok is actually a short video social platform owned by ByteDance.

Launched in May 2017,

It is also known as the "overseas version of TikTok".

According to the latest data report from Sensor Tower:

TikTok has been downloaded more than 175 million times since the beginning of 2022.

Became the most downloaded APP in the world in the first quarter of 2022.

It is particularly noteworthy that

TikTok surpassed Instagram when it reached 3.5 billion downloads in the first quarter of 2021.

is the first non-Meta app to reach this milestone.

In the calculation of consumer spending in the first quarter of 2022,

TikTok ranks first among all apps and games.

Became the first app to beat games in consumer spending in a given quarter,

TikTok has the highest number of downloads on the App Store and Google Play.

Tiktok and Douyin have comparable download volumes.

“Two children” from “one mother”

To be excellent,

This should be the “other people’s child”!

TikTok officially announced in September 2021 that

Its global monthly active user base has exceeded 1 billion.

According to data.ai's forecast, TikTok's monthly active users will be close to 1.6 billion in 2022.

Tiktok has such a huge user base.

This shows that Tiktok is in the traffic dividend period.

Recently, there is a joke that has become very popular: "The end of the universe is live streaming sales".

This proves that now is the era of "traffic is king".

With traffic, you can naturally monetize it.

At that time, Luo Yonghao became an instant hit on the Internet with a 3-hour live broadcast that generated 110 million yuan in sales.

According to relevant information,

600 million is just a number to many people.

But he used sales to prove one thing:

Tik Tok is a "super money-making beast".

Tiktok, a fellow countryman of Douyin,

Will it be another "gold-making treasure land"?

Currently, Tiktok mainly monetizes in the following ways:

1. Creator Fund

TikTok officially announced in mid-2020 that

Plans to provide creators with more than $2 billion in funding over the next three years.

This is an incentive program for users in the United States and Europe.

It is used to support creators of high-quality videos, and there will be income if there are views.

However, to participate in the Creator Fund, you need to meet the following conditions:

(1) The country to which the account belongs supports the opening of the Creator Fund

(Currently, the United States, the United Kingdom, Germany, France, Italy and Spain all have corresponding creator fund policies);

(2) The number of fans reaches 10,000;

(3) The account’s video playback volume in the past 30 days is no less than 10,000;

(4) Authors must be over 18 years old.

It is understood that the revenue of Tiktok is calculated as:

10,000 views can earn you about $0.7, and 10 million views can earn you $130 .

With Tiktok’s current bonus period,

I believe that if you persist in updating,

You can still get some money from the creator fund.”

2. Tiktok live broadcast

Through live broadcast, you can interact with users on Tik Tok.

In the live broadcast room without the small yellow car (equivalent to the window function of Douyin)

It can dynamically display products and guide users to click on the homepage link to make purchases in real time.

At the same time, you can also get rewards from users (such as Douyin's "Carnival"),

In the live broadcast room where the shared bike service is available, users can be directly guided to click on the shared bike to place an order.

When you have 1,000 followers on Tiktok, you can start live streaming.

If you need to use the "Little Yellow Car" seller in the live broadcast room,

Just contact your account manager to apply for the whitelist.

3. Livestreaming

The live streaming sales on Tiktok are not much different from those in China.

It just requires your oral ability to a certain extent.

According to the data:

Walmart and TikTok partnered in December 2020.

The number of real-time online live broadcasts reached 19,420 .

In 2021, Indonesia and the United Kingdom successively launched the small yellow car shopping function during Black Friday.

TikTokUK broke the $100,000 sales record for a single live broadcast room in its first broadcast.

4. Brand Co-operation Advertising

Tiktok is the same as domestic platforms.

As long as you have a certain amount of fans,

The brand will look for you to cooperate.

By shooting videos, you can provide merchants with embedded advertising or help them bring goods to earn sales commissions.

The higher the verticality of the content and the better the stickiness of the fans, the higher the commission will be.

It is understood that

An account with 1-2 million followers.

Send an advertisement on behalf of others.

Keep for at least three days.

The profit is about 150 US dollars.

Generally, top Tiktokers can earn 50,000 to 150,000 US dollars from one advertising collaboration.

5. E-commerce private domain traffic diversion

When the TikTok account reaches 1,000 followers,

You can list Amazon, AliExpress, eBay, Etsy and other e-commerce platforms in your personal homepage profile.

Or shopify, opencart and other e-commerce independent station links,

Use short video content to guide users to click on links to purchase products.

6. Account transactions

This concept is easy to understand.

It is to incubate accounts, cultivate fans, and then sell accounts for cash.

At first, you can use your own account to earn creator funds.

When you have 100,000 fans,

Don't want to continue or want to sell.

Just put it on the account trading platform and sell it for cash.

7. Knowledge payment

Everyone should know that knowledge payment is

A popular concept in recent years.

There are various ways to monetize paid knowledge.

For example, teaching Chinese, fitness, academics, yoga, etc.

This is an account that posts Chinese teaching videos on TikTok.

A total of 81 videos were posted.

Currently, TikTok has over 530,000 followers.

The average number of views is in the hundreds of thousands.

The average customer price for Chinese teaching was 993 RMB .

8. Other derivative services

(1) Data analysis

(2) Software service providers

(3) Operation on behalf of others

(4) Production of small programs, etc.

According to the Digital Advertising Association of Thailand (DAAT),

TikTok has more than 240 million monthly active users in ASEAN.

This means that the traffic pie of the Southeast Asian market is gradually getting bigger.

This is an opportunity that TikTok cross-border sellers cannot miss.

Seize the opportunity, plan early and seize business opportunities.