Amazon’s peak season is here, so sales will “boost”!

Amazon’s peak season is here, so sales will “boost”!
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NO.1 Use Amazon FBA

Using FBA for delivery can get higher product exposure and help improve the ranking of listings. Products will be able to enjoy Amazon Prime, free delivery (for qualified products) and many other advantages, which will not only help increase product sales but also increase sellers' trust and stickiness in the brand, thereby improving sellers' soft power.

NO.2 PPC advertising keywords

After confirming the product, use PPC advertising to place some high-quality keywords. If the advertising report shows that all the keyword exposures are very low, in addition to increasing the bid, you can also increase the core keywords. Use the keywords to search in the search box, find your ad, and click to buy. This will increase the ranking of this keyword and gain more exposure. The disadvantage of this channel is that it is very expensive, so don't rely on it too much.


NO.3 Maintain product price competitiveness


The current market is a buyer's market, and users have a certain guiding role in prices. At this time, the pricing of products must consider the upper and lower limits of the price that users can bear. If the price of a product is too high, it will be difficult for users to make a decision to buy it even if they like it, and they can only wait and see. If the price is too low, users will wonder whether the product quality is good. When ensuring profits, it is necessary to adjust the product price in a timely manner to attract consumers to buy;

Additionally offering discounts is one of the most effective ways to get more sales on Amazon. If your product is priced higher than similar products on the site, you may want to consider lowering its price to make it more competitive.


NO.4 Observe your peers and learn from their strengths

As the saying goes, knowing yourself and your enemy ensures victory in every battle. We can analyze our peers from multiple aspects, refer to and compare the copywriting of competitors' product content, modify the highlights and apply them to our own listings ; check the good and bad reviews of our competitors, and optimize our own products to improve customer experience; use tools to mine the keywords of our peers, observe what their main traffic keywords are, and directly use these words to improve manual rankings.


NO.5 Guide people to leave comments

Amazon positive reviews can not only affect the entire store's indicators and store performance, but are also the key to improving product search rankings and winning the gold shopping cart. For the platform, reviews do make up for the "only look but not touch" e-commerce model. A listing with no reviews or very poor review star rating will have a very low conversion rate. For sellers, they must find ways to increase reviews with high star ratings .

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