What is CasasBahia? CasasBahia Review

About CasasBahia

The brand is managed by Via Varejo, whose shares are traded on BMFBovespa (VVAR11), and positions itself as one of the largest electronics retailers in the world. The administrative headquarters are in São Caetano do Sul, in Greater São Paulo.

Casas Bahia mainly sells electrical appliances, mobile phones, cameras, laptops, tablets, toys, babies, cars, tools, games, health, beauty, sports, watches, fashion + and other products.

Development History

- In 1957, the first Casas Bahia store opened in São Caetano do Sul, in the ABC area of ​​São Paulo;

-In 1964, the store began selling household appliances;

- In 1970, there were already seven branches and the "Baianinho" mascot, creating the slogan "All for you";

-In 2011, the logistics model was concentrated in only one distribution center located in Jundiaí, inside São Paulo, considered the largest CD in Latin America.