[Tracking] How effective is Prime Day’s new gameplay this year?

"It was really difficult to run a C store in those years. The support for Tmall stores was terrible. If you didn't spend hundreds of thousands of dollars to open a Tmall store, you would have to spend more money to open a Diamond Exhibition."

“It’s not easy to do business on Amazon. They sent the products to FBA without testing them at the beginning. It’s really a loss.”

“It was in the middle of last year. Our new products were not doing well at that time and we were almost ready to give up on Amazon. But I listened to Alice and gave it one last try on Prime Day. I didn’t expect that the bicycle would turn into a motorcycle (laughs)”

Your Primeday performance last year was quite impressive. Did you sign up for LD at that time? What do you think of this LD event? (With your consent, we selected a listing to see its sales comparison)

▲Monthly sales in June, click to see the larger picture

▲Sales volume on Prime Day, click to see the full picture

Haha, actually it’s not that great. The real big sellers would definitely not think highly of this. It’s just a leap for me personally.

I think the performance on that day was largely due to the good time slot for flash sales, so if you want to talk about your opinion on LD activities, I think you can't just participate casually. The final effect will be related to your product's daily ranking traffic and the product's own attributes. Improper operation is actually very harmful, because after all, everyone is discounting that day, if you can't occupy the majority of the traffic, it is easy to lose the registration fee + discount cost.

What do you think of this year's Primeday Coupons and exclusive discounts? Have you participated in them?

We received the email quite early. Judging from the content of the email and the introduction in the background, I think the coupon activity may have more advantages. Of course, I participated in both (laughs)

Because there is no additional display page for exclusive flash sales, which means that the traffic entrance is single, which is basically the search entrance. Participating in this will help with conversions to a certain extent, but it may not produce very good results.

As for coupons, the email specifically mentions traffic support, but there is no such thing for exclusive discounts. You can tell who is the favorite at a glance (laughs). However, since these are all new activities launched this year, it is possible that exclusive discounts will also have search traffic support.

What do you think of the LD flash sale on Prime Day and these two free events? Is the flash sale better than the LD?

Actually, it depends on the situation. There are too many things that need to be considered based on the actual situation. I will just mention one thing, the schedule. The effect of flash sales with different schedules can be very different.

Therefore, the effect of LD flash sales that are not on Prime Day may not be much better than free activities, but if the flash sales on the same day are used well, they can basically get good sales. Even if it is not very profitable, it is equivalent to brushing free review orders without spending money. If the ranking sales are pulled up, the traffic will naturally not be bad later.

So if you want to queue up, it is LD on the same day> LD not on the same day≥ free event. This year, if it is scheduled on the same day, we will notify you in advance, and we can also consider whether to cancel the LD participation in the free event for products that are not scheduled on the same day.

So in addition to choosing which activity to sign up for based on actual circumstances, what else do you think you need to do before Primeday?

You definitely need to prepare well. No matter it is a free or paid activity, the better your ranking and traffic in the early stages, the better the final sales effect will be.

So the preliminary preparation work is to maximize the product traffic and ranking. I have also been studying how to capture more holiday traffic. Although there are not many orders recently, as long as the ranking and traffic remain or even increase, I think the final effect should not be bad.