Received a negative review before the product was shipped? The seller's store sales plummeted!

Recently, a seller reported a terrible situation: "The store's sales trend was stable, but suddenly I received a bad review. What's even more outrageous is that the order has not been shipped yet!"

The seller contacted the other party later but only got a "mistake" and no further communication. Even if he was willing to refund and compensate, the negative review remained unchanged.

What’s even more devastating is that because of this negative review, sales on that day dropped sharply, and the product ranking and store traffic also dropped rapidly.

The seller opened cases several times and asked Amazon customer service for help, but the customer service’s reply was disappointing: “We don’t have the right to delete the product. We can only contact the buyer to delete it.”

Faced with malicious negative reviews, his store seemed to fall into a trough overnight.

This is not an isolated case, and I believe many sellers have experienced it. In order to attack their competitors, some unscrupulous sellers resort to malicious means: hiring online scammers to post negative reviews, post false reviews, and even manipulate the content of reviews in various ways.

Therefore, when we encounter unfair or erroneous malicious negative reviews, we sellers need to master effective strategies to properly handle them.

First, confirm whether the negative review can be removed:

The reference template is as follows:

Third, use Amazon’s official channels:

- Use the correct processes and channels to ensure requests are handled in a timely manner.

- Provide detailed evidence, such as order number, purchase records, communication records, etc.

- Commonly used [Amazon official related processing email]:

• [email protected]

• [email protected]

• [email protected]

• [email protected]

• [email protected]

At the same time, in order to avoid violating Amazon's policies, the following sensitive words should be avoided when communicating with Amazon and customers: review, feedback, rate, update, value, adjust, modify, evaluate, change....

After receiving a negative review, it is generally recommended to send an email within 7 days of receiving the negative review. If the customer does not respond, you can send it again after 1 day to ensure that all important information is reflected in the email. Pay attention to the frequency of handling negative reviews and ensure that the frequency of handling each negative review user is not too frequent to avoid unnecessary risks.

Recommended frequency of negative review removal:

• Newly Posted Negative Reviews: First Attempt The first attempt to remove a negative review after receiving it. If the second attempt is unsuccessful, you can try again after one month. The third attempt will be made after two months.

• Old negative reviews: After three months, you can try to remove them again based on the evaluation performance.

Through the above methods, sellers can effectively try to remove negative reviews on Amazon and improve the store’s reputation and product sales.