Amazon bans VC accounts on a large scale? Cutting out VC middlemen

This wave of VC review is coming in full force. Not only will non-compliant or risky VC accounts be closed, but many accounts that have been inactive for a long time or have poor performance will also be directly disqualified from selling.

In addition to the risk control factors mentioned above, the main reason for the review of a large number of VC accounts in Europe this time is "cost control". Because the VC account registration did not screen the real manufacturers/brands and distributors who needed to purchase from other places before, as long as you can meet the requirements of supplying to Amazon (mainly cheap). But now that Amazon is in a large-scale deficit, it needs to cut various costs, so the pressure is on the suppliers.

Amazon's latest requirements for VC accounts mention that VCs must be manufacturers or brand owners and have signed exclusive supply agreements with OEM factories, which means that some VC sellers in the dealer and distributor model are excluded . Amazon mentioned that these distributors can still sell products in the Amazon Mall as SC sellers, that is, general accounts, but as suppliers to Amazon, Amazon must ensure that the purchase price is low enough.

The reason why VC is hated by everyone, but everyone wants to have it, is because VC accounts have high permissions and can modify other people's products. And this function has been abused by third-party sellers. For example, using VC's high permissions to modify competitors' products, change titles, brands, nodes, etc., so that competitors' products have a hard time. Change sensitive words such as insecticides, pesticides, or adult products to competitors. Seriously affecting product traffic may even cause the product to be removed from the shelves for review. After that, it will take as short as one or two weeks, or as long as a month, for the product to resume normal sales. This has a huge impact. If the main product is removed from the shelves, the store sales will be directly cold during this window period.

There were several large-scale removals of pesticides in the first half of 2018 and the second half of 2019, and the sellers were extremely busy. There were even rumors that the malicious modifications at the time were caused by VC service providers who were "producing and selling their own products."

VC accounts are as useful as they were in the past. The "VC Python Incident" in 2018 and 2019 was the peak of abuse. Since then, the authorities have repeatedly downgraded VC accounts to prevent abuse. And now this change has caused the cost of holding and registering VC stores to soar. It is estimated that it will be difficult to have the farce of using VC to change titles and nodes.

Currently, this new change is being widely implemented on European sites. It is still unknown whether other sites will follow suit. However, what is certain is that the era of Amazon chaos represented by VC is over, and white hat and refined operation models will be the next direction of the platform.