Amazon Live, a new cross-border traffic channel, sees a surge in sales conversions

Amazon launched live shopping in 2016. On Amazon live, influencers promote products in the environment of their own homes. Viewers can ask questions in the chat window and the host can give answers on the spot. Each product has a link for easy click-to-buy.

Amazon Live creators receive the most commissions, and Amazon also provides creators with regular live streaming fees. Top creators can also earn additional income from brands that pay for special sponsored live streaming. This live streaming feature can be said to be convenient for everyone, both for the Amazon platform and for creators.

Amazon's live broadcast function has been around for more than three years now. There are some live broadcasts by Amazon celebrities and brand live broadcasts by Amazon stores. However, as of now, there are very few Amazon sellers who are live streaming through Amazon live. This may be partly due to the fact that when the live broadcast function was first launched, there were relatively few people paying attention to it and the live broadcast effect was not good. I think the bigger reason is that people have not yet seen how much benefits Amazon live can bring to merchants . Many merchants only see how much investment is required for live streaming and how much revenue it can generate, but they do not see the long-term value that live streaming can bring to merchants.

It can improve product conversion rate and sales. Amazon celebrity live broadcast can bring new traffic to products. At first, it is only the traffic from user searches for the product itself. After the live broadcast, it increases the exposure of the product , improves the conversion rate of the product , and thus brings more sales . Store brand live broadcast can also display products more comprehensively and meticulously, and can also interact with buyers, answer buyers' questions about the product in a timely manner , and indirectly bring buyers a better shopping experience, so that the store will receive more and more orders.

It can improve rankings and traffic. What the Amazon platform pays most attention to is the conversion rate of the product. The most essential benefit of Amazon live streaming is that it can have a good conversion rate and sales . Live streaming can bring a lot of natural traffic. This traffic is very different from the traffic you usually buy with money. It can be said that there is a world of difference. Generally, the traffic that you spend money on is "dead" zombies, but the natural traffic from live streaming is more active and they are "live" users, so the order volume will increase dramatically.

Improve brand awareness, because Amazon live broadcasts may be displayed on the live homepage, ranking homepage, below the main image of the live broadcast product, below the main image of the competing product, deal homepage, and brand homepage. This will increase brand awareness when buyers browse related products.

Increase brand fans and account fans . If sellers can persist in doing Amazon brand live broadcasts, they can constantly keep up with the times and update live broadcast skills and video effects, increase product and store exposure, let more buyers know the brand, and increase brand awareness. Once buyers recognize the brand, they will pay attention to the brand account. When the brand account is live, there will also be relevant displays, so that buyers can enter and watch, which will help increase the ratings of the live broadcast, as well as the development of the brand and the sales of the product.

Support new products. Amazon has a support period for new products. If you can combine the live broadcast of the Amazon store brand during the new product support period to further improve the product's exposure and traffic conversion rate, it will play a vital role in whether this new product can become a "hot item".

It has certain competitive advantages. Because the live broadcast may appear below the main picture of the product, it will attract the attention of buyers when they browse. They will usually click in to see the product being introduced, and basically place an order. This can help brands grab traffic through live broadcasts, and will also weaken the competition of SB, DSP and other advertisements to grab traffic. It can also accurately grab the opponent's traffic. This will naturally lead to better performance for our products.

Many sellers complain that after product promotion reaches a certain level, a "bottleneck period" will appear, rankings cannot be improved, sales cannot reach new highs, and many methods of store operation have been tried but all are "mediocre". Then I think it is better to try live streaming, because the sales and conversion rate brought by live streaming can break the "bottleneck" and better improve rankings.

No matter how the store is run, when other promotion methods are useless, the best option is to “do it” when it comes to whether to become an Amazon live Amazon celebrity.

Of course, there are many ways to promote on Amazon, whether it is Amazon live broadcast, CPC, on-site DEAL or off-site promotion. The ultimate goal of us sellers is to rank our products higher to get more traffic and sales. So whether or not to do Amazon live broadcast or not, you should consider comprehensively whether you need this promotion. Of course, I strongly recommend that you do this.