The exchange rate is approaching the "7.0" mark! Amazon's big seller dismissed all employees after being acquired

At the meeting, Federal Reserve Chairman Powell said that inflation levels rose again at the beginning of this year, reversing the steady downward trend at the end of last year, and mentioned that if the data has corresponding support, the interest rate hikes this month and thereafter will be intensified.

Since the Federal Reserve slowed down the pace of interest rate hikes in December last year, the US dollar exchange rate has fallen from 7.3 to 6.7, which is really drastic. We mentioned before that the dollar's own stamina this year is not clear, and the main driving force for the big changes in the US dollar exchange rate is the RMB. Now it seems that the United States has not yet emerged from the shadow of inflation. The fact is that once the interest rate hike is slowed down, it will obviously have a serious impact on the US economy, and inflation will rebound.

From this perspective, there is still a lot to look forward to in this year's exchange rate. The US dollar has the momentum to appreciate due to interest rate hikes, and the RMB also has the motivation to depreciate due to monetary easing. With these two factors, it is not a dream for the US dollar/RMB exchange rate to return to its peak.

In addition, after the U.S. consumer market began to pick up, capital once again turned to Amazon sellers.

Fort Products, a popular pest control brand on Amazon, has reached an acquisition agreement with the famous brand Jeff's Brands, which will acquire all outstanding shares of this Amazon popular brand for RMB 13 million.

Amazon's best seller Fort currently operates five sub-brands and has multiple BSR products in multiple subcategories. Data shows that Fort's market share in the pest control category on the Amazon platform is about 26%-36%, and its total revenue last year reached nearly 40 million yuan.

From the gap between the acquisition price and the annual revenue, it can be seen that the profit margin of this Amazon seller is obviously not ideal. In order to reach this acquisition agreement, the seller even made some concessions , including agreeing that the investor Jeff's Brands would lay off all the original employees after the acquisition, cancel its own warehouses and switch to FBA logistics. The seller also signed a non-compete agreement for this purpose, and needed to promise not to engage in related industries within three years.