What is the situation of listing merger and splitting in Amazon?

What is the situation of listing merger and splitting in Amazon?


In Amazon's operations, we always encounter various problems. Facing a variety of problems, sellers are often anxious and helpless, but the right way is to solve the problems when they arise. If sellers can reasonably use Listing splitting and Listing merging, they will also reduce a lot of troubles.
Let's talk about a simple problem. For example, if a newly created listing has no reviews, customers lack trust in the product and it is difficult to generate conversion rates. It is because of this that fake orders appear. The nature of human beings is the herd effect. If someone says something good, they can lead another person to trust it. If one group of people says something, another group of people will think it must be true. However, fake reviews are prohibited by the platform. In serious cases, it may even lead to the removal of the account's sales privileges.


Simple mergers and demergers can achieve certain operational goals.
Now let me tell you about the merged listing:
1. Combine the split listings to isolate the sub-body you want to exclude from the previous variant. This is the follow-up operation of splitting Step 2.
2. When the product was put on the shelves before, it was not put on the shelves in the form of variants. If the products are of the same purpose, they can be merged and put into the form of variants.
3. To add a new SKU to the original variant, you can add it directly in the parent body, which is direct and simple.


4. When a SKU in the same category accumulates a certain number of reviews, it can be merged and shared to boost sales of other sub-products.
5. As we all know, on Amazon's search page, each product is sorted according to different weights. Among them, products with variants are only allowed to display one listing, and the other listings are actually in a hidden state. In this case, the displayed listing will be given weight by Amazon.
6. When a product's sales volume enters a period of stagnation, you can use a new product to attract traffic to an old product that has entered a period of decline. Since the new and old products share the same interface, the new product will effectively stimulate the sales volume of the old product, the product's bounce rate will decrease, and the product's conversion rate will increase.


Under what circumstances will we use the splitting of Listing?
1. If a sub-body in a variant has a negative review, you can split it out in order not to affect the entire variant;
2. When you start putting the product on the shelves, if there are too many sub-bodies of this variant, you can split them up and then merge the sub-bodies of the same type if you want to classify them.
3. If one of your variant listings is copied by others, you can split it out to avoid diverting traffic from other listings.
4. Splitting variants can take away products with negative reviews. When a variant has many negative reviews and affects the conversion rate of the product, we can split the listing and let the listing take away its own negative reviews, which will increase the star rating and score of all products under the original parent body.

Of course, the significance of listing merging and splitting on Amazon goes beyond this.


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