Amazon's grand finale! The world's most popular artists support Prime Day!

Using parties/concerts to warm up and promote big sales festivals always sounds like I've seen this routine somewhere before...

That’s right, this is a tactic that Amazon’s successors - Tmall and JD.com have been using for several years. The following scene must be familiar to everyone.

What will be the effect of using concert for promotion this time?

In fact, this is not the first time that Amazon has used Primeday Concert to boost its big sales festival.

Amazon held a concert on July 11 last year, but it did not attract much attention. Apart from the relatively low-profile invited singers, Amazon itself did not do much publicity.

However, this year's concert not only invited Taylor Swift, who has won 10 Grammy Awards and 19 American Music Awards, but Amazon also collaborated with Taylor to promote and build momentum on major social media platforms.

Taylor also has another terrifying title - the artist with the most online fans in the world. According to statistics from Twitter, Facebook and Instagram in 2018, Taylor has 246 million fans.

Driven by a strong fan base, the popularity of this year's Primeday concert will reach an unprecedented level and will become a powerful boost to Member Day.

This year's Prime Day will also be full of free activities, upgraded one-day delivery services, strong publicity and promotion, and will explode with energy when the 15th arrives.

Not only will this year's Prime Day break the historical record, it is likely to create a sales result that Amazon will find difficult to surpass in the future.

A little prediction

Amazon has been very active on social platforms recently, including media discount codes, official social media guidance toolkits, and teaming up with the world's most popular artists to promote on platforms such as Twitter and Facebook.

Although it was much later than in China, Amazon has seen the disruptive impact of social media on the e-commerce industry. Shutting down and reorganizing its social function Spark can be considered a step towards breaking down and building up.

My guess is that Amazon will have further actions on the social platform, including but not limited to launching its own social e-commerce platform or model, connecting mature social media platforms to Amazon, etc.

Therefore, sellers who have spare capacity can layout social platforms as early as possible. Below I will use Facebook as an example to briefly talk about everyone’s operating skills on social media.

1. Brand account homepage

Create an official Facebook account and post content about your products/categories on it, such as promotional discounts (remember not all promotional content), product knowledge, maintenance and usage tips, voting, etc.

Remember that content is king on social media. If it is full of meaningless content or overwhelming advertisements, it will definitely not attract consumers/fans.

2. Influencer Marketing

Everyone knows what they do, so I will just mention two points. First, the more responsible the influencers are, the better the final results are. They pay great attention to their reputation and will not easily accept promotions. If the product is not good, they may even refuse.

The second is that influencers often have their own circles. After a successful cooperation, you can also get in touch with the circle behind this influencer (more influencers) and further promote your products.

There are many other social media operation and maintenance techniques that I will not elaborate on due to limited space. If you need them, you can scan the QR code and find me to get a detailed collection of social platform traffic diversion operations~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group