Primeday will officially open next week. This year, Amazon and third-party sellers have made all kinds of preparations and are ready to make a big event on the 15th. But just as everyone was nervously waiting for Primeday to arrive, some malicious black hands appeared again! Many sellers have reported that there is now a group of sellers who copy their products at super low prices, some as low as 1 or 2 US dollars. Such prices can instantly steal shopping carts. Not only mature products, but even new products from some small and medium-sized sellers will be copied and sold at super low prices, and their rankings can be raised to tens of thousands overnight. Isn't it a huge loss to sell a product that originally costs dozens of dollars for only one or two dollars? The more orders you place, the more you lose. What is the calculation of selling dogs? 01 Super low price and the purpose of selling dogs The selling price is only one or two US dollars, so the seller definitely has no intention of shipping the product, otherwise he would lose money on shipping even if he sends an empty package. Since it has been confirmed that the seller will not ship the goods, it is impossible to run away with the money at such a low price. After all, an old store that does not delay payment is expensive. Therefore, a more likely purpose is to ruin or even kill the seller's product. Low-price copycat is a very common scam before Prime Day, because if sellers sign up for Prime Day’s flash sale, Amazon will require sellers to offer 20% off the lowest price within 30 days (or even lower). If a lower price appears in the listing after registration, the seller’s LD activity will be cancelled. Many people take advantage of this rule to sell competing products at low prices before Primeday, causing the competing products’ activities to be cancelled. During last year's Prime Day, we also reminded everyone to be careful about low-price copycats that would ruin your flash sales. Not only would you lose a large number of orders due to the cancellation of the event, but you would also have to wait until when you could clear out the large amount of goods you prepared for the flash sale. What's even worse is that if you don't ship the goods to the seller, those consumers who haven't received the goods will leave bad reviews for your product. This situation is very difficult to deal with, and if you are not careful, the product will be completely ruined. However, apart from the relatively high-profile follow-up sales at super low prices of one or two dollars that can attract the sellers' attention, this year everyone should be more careful about the seemingly normal low-price follow-up sales. 02 Another thing to watch out for this year Generally, low-price follow-up sales will be lower than the seller's bid. These normal follow-up sales are different from the black hands mentioned above who have no intention of shipping the goods. They may just intend to sell the goods with less profit margin. Although sellers will chase away these copycats, they will not react as strongly as when they are copied at an ultra-low price of one or two dollars, because after all, they will ship the products and will not bring a large number of negative reviews to the products in a short period of time. But this year there has been a kind of copycat selling. The price is not super low, basically 70% or 50% off the seller's offer. It seems to be a normal price, but in fact they also intend to make a big sale and run away with the money!
(Click to enlarge the image) The follower in the example followed hundreds of products, including food, personal care, televisions, refrigerators, mattresses, etc., and he targeted the BestSellers in all the categories. (Click to enlarge the image) Click on this store to check the feedback, all of them are American consumers madly accusing this store of being a scam. They received shipping notifications after payment, but there was no tracking information. (Click to enlarge the image) A large number of cross-category products are copied and sold at half the price, and then the goods are not shipped and the money is run away. This is the routine used many years ago to exploit the loophole of Amazon accounts that allows payment upon delivery without deposit. This loophole caused Amazon to lose millions of dollars in profits, and also made my brother-in-law see the dangers of society. After that, Amazon quickly introduced the account deposit rule, and all newly registered accounts had a credit period of more than ten days, thus filling the loophole. But in fact, some old shops can still enjoy the benefits of no deposit , but these shops generally have normal sales (and the sales volume is not low), and they are rarely circulated in the market. It is rare to have an old account without a deposit released, and the price is also very high. This seller used an old account without a deposit, and sold BSRs in various categories at half price. He filled in fake order numbers to ship the goods and then ran away with the money. Although some people have dug out the registration information, address and other data on the Internet, since this seller dares to do this, the store in his hands must not be his, and it is useless for everyone to go to his door with a kitchen knife. In addition to the fact that Amazon may have to pay for these angry consumers, the products it copies will also be left with a lot of negative reviews, just like the products it copies at ultra-low prices. Therefore, during the period before Prime Day, everyone must not let down their guard. Now is the time when copy-selling is rampant and shady practices are frequent . You must keep an eye on your products. If you are copied by others, no matter how much you bid, you must use the most severe means to deal with it! Preventing follow-selling is a daily task. As long as you take precautions and make your products very difficult to follow, you can avoid these black hands as much as possible . In addition to brand registration, having main products participate in the transparency program can also effectively prevent incidents like this one. Amazon has also been promoting the Transparency Plan recently. Yesterday, it announced through foreign media that the Transparency Plan has expanded from the US site to France, Germany, Italy, Spain, the United Kingdom, India, Canada and other sites. Sellers who want to understand the operating mechanism of the Transparency Program and sign up to participate can scan the QR code to receive a detailed explanation of the Transparency Program. PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group Alice's little clone | Cross-border Business School For the highlights of the past, please click the link below to review The government has issued a ban! Amazon will be forced to cancel this feature Anaconda is back! This time, Amazon sellers join forces to defeat it! Will the store be dead if triggered? Amazon adopts a new review mechanism! Click to like and share your experience▼ |
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