Advanced Amazon Trader Skills

1. Amazon’s latest high-level advertising strategy

1. Prepare two products, A and B. A is a low-priced auxiliary product, and B is the main selling product.

2. Open 2 groups in CAMP, AD1 and AD2. AD1 launches product 1, and AD2 launches product 2.

3. Give 90% of the budget to AD1 and 10% to AD2, and raise the weight of CAMP through ad group 1.

4. Turn off AD1 and allocate all budget to AD2, slowly increase BID, and get more exposure and orders at a low price.

2. Block off-site traffic of brands

1. Place FB ads or GOOGLE ads with the core keywords of competing brands and directly intercept them to your own store

2. Find a big blogger to write soft articles about your own products, and then implant the other party’s brand keywords, and try to make them as long-tail as possible. In this way, when customers search, our soft articles will be displayed in front, blocking customers outside the competitor’s site.

3. Amazon’s extremely fast homepage is almost invincible with no reviews (recently, no reviews have a high weight).

When doing CPC, the lower the ACOS of the word, the faster the ranking will increase.

Therefore, when exempting comments, if you want a word to be ranked on the homepage as soon as possible, you can let the people who exempted comments click on the ads of the keywords we want and purchase multiple ads at one time (depending on the specific situation) to increase the ACOS of this word.

For example, let ACOS reach 5% or more, and quickly let the keyword rank on the homepage (the cost of low-priced products in the red ocean is greatly reduced)

4. Methods for building Amazon link weight

The weight is divided into two parts: one is the keyword weight, and the other is the weight of the entire listing.

What is the overall weight of the listing?

When a listing has been purchased in large quantities, the volume is generally around 1,000 orders, and popular products will have more than 2,000 orders. There is no restriction on the order channel. When the link weight is raised, all keywords will have natural weight blessing, and various traffic entrances and pushes of Amazon will be given priority.

This is why many low-priced red ocean products start unlimited BD when they are put on the shelves

5. Amazon Climate Pledge Friendly

Acquisition Type: Compact Packaging/Second-hand Certification/Third-party External Certification

How to determine what certification your product needs?

1. Any product can choose carbon neutral certification

2. Search keywords on the front page to find the link to ClimatePledgeFriendlv. Click the green label to know what certification the other party has done. We can just do the same as him.

3. Find a service provider to help you solve it directly

PS: This green label can gain an additional 10% traffic entrance and increase the conversion rate by about 5%.

6. Amazon is currently cracking down on zombie mergers

1. Currently, the appeal company has received a large number of account association appeal cases, and the cause of death is basically due to account association.

2. If a store is linked to more than 5 other stores, it is very easy for the account to be dead. It is recommended that buyers do not look for zombie links anymore.

3. Sellers who raise seed links themselves, please prepare more small accounts, and do not raise seed links for many stores with one small account in order to save costs.