Have you noticed Amazon’s hidden advertising function?

The tool monitors the health of advertising campaigns in real time based on advertising data, so as to promptly identify potential problems such as budget allocation, ad exposure, and click-through rate, and provide targeted adjustment suggestions, such as:

• Keyword optimization - recommends adjusting or adding new keywords to increase ad exposure.

• Bid strategy adjustment - recommends increasing or decreasing bids to improve ad exposure or reduce costs, ensuring that ads get ideal positions in the right bidding environment.

• Ad budget adjustment - Determine whether to increase or decrease the ad budget based on the diagnosis results. If the budget is too low and affects ad display, optimization suggestions will be provided.

• Ad copy modification - If the ad copy, material or image is not attractive enough, the tool will also provide corresponding suggestions.

Note:

• Make sure to select an ad group that is actively being promoted. You won't be able to get valid diagnostic results for closed ad groups.

• This is only effective for ad groups of manual ads. Automatic ads are promoted by the Amazon system and diagnosis may not produce any results.

• The diagnostic tool’s recommendations are based on data, and merchants should adjust them based on their own product promotion goals.