Have you noticed Amazon’s hidden advertising function?

Have you noticed Amazon’s hidden advertising function?





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Many Amazon merchants frequently invest in advertising, but often overlook some powerful functions hidden in the platform's background.
Take the Amazon Advertising Diagnostic Tool, also known as the Diagnostics Hub . Although this tool has been available for a long time, many operations staff are not aware of it.
The tool can monitor ad performance, analyze data, and quickly help merchants identify problems in their advertising campaigns without having to seek help from Amazon customer service.
In addition to solving technical problems, Amazon also provides personalized suggestions and solution links in just 1 minute, which is a hidden treasure feature.
For example, a campaign may have lost impressions due to exceeding budget, or may not perform well due to insufficient keywords. The diagnostic tool allows merchants to view the problem, get customized suggestions, and link to solutions.

The tool monitors the health of advertising campaigns in real time based on advertising data, so as to promptly identify potential problems such as budget allocation, ad exposure, and click-through rate, and provide targeted adjustment suggestions, such as:

  • Keyword optimization - recommends adjusting or adding new keywords to increase ad exposure.

  • Bid strategy adjustment - recommends increasing or decreasing bids to improve ad exposure or reduce costs, ensuring that ads get ideal positions in the right bidding environment.

  • Ad budget adjustment - Determine whether to increase or decrease the ad budget based on the diagnosis results. If the budget is too low and affects ad display, optimization suggestions will be provided.

  • Ad copy modification - If the ad copy, material or image is not attractive enough, the tool will also provide corresponding suggestions.
In short, while it may not improve advertising performance immediately, it can at least help avoid many basic problems.

The Amazon Advertising Platform Diagnostic Tool can be accessed through the following path:
1. Open the Amazon Advertising backend and click Support Center.
2. Select Sponsored Products in Ads & Settings.
3. In the Sponsored Products module, find the option to troubleshoot your ads.
4. Click the Diagnostic Center, select the ad number that needs to be diagnosed, and submit.

Note:

  • Make sure to select an ad group that is actively being promoted. You won't be able to get valid diagnostic results for closed ad groups.

  • This is only effective for ad groups of manual ads. Automatic ads are promoted by the Amazon system and diagnosis may not produce any results.

  • The diagnostic tool’s recommendations are based on data, and merchants should adjust them based on their own product promotion goals.
After actual operation, the diagnostic tool recommended a lot of keywords, which merchants can further analyze and judge. It provides a useful judgment tool for new Amazon sellers and is worth a try.



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