What is Privalia? Privalia Review

status quo

The Privalia platform now has 34 million registered users, with an average of 4 million unique visits per month, and 3,500 brands, including well-known brands such as Fujifilm, Asus, Oral-B, Fisher-Price, Whirlpool, Samsung, etc. The website's third-party platform has 90% of organic search traffic, and 60% of sales are completed through mobile terminals.

Platform user characteristics

Female users account for 74.5%, male users account for 25.5%, and the main user age group is concentrated between 26 and 45 years old, a high-income group with high user stickiness.

Platform Fees

No monthly fees, platform fees are commission-based

Logistics and delivery rules

Privalia stipulates that sellers on the platform need to fulfill order delivery and return services. Sellers need to deliver products to consumers within 5 working days, and sellers must submit waybill numbers on Privalia to facilitate consumers and the platform to track logistics information. Consumers can submit return applications 14 days from the date of delivery. Therefore, sellers need to have a local return address to quickly handle customer returns.

Entry conditions and requirements

1. The product price must be reasonable and a discount must be set on the platform. The minimum discount is 30%. Products with a discount of 50% or more can participate in platform promotions.

2. The minimum number of product SKUs is 300

3. The seller must ensure that the product is delivered to the customer within 5 working days

4. Sellers must provide feedback to customers via email within 24 hours and provide customer service in Spanish or Italian.

5. Order fulfillment rate is at least 98%

6. The return rate must be less than 8%

7. The sellers must be brand owners or sellers who have obtained brand sales permission

LOGO CHANGES

develop

Privalia was founded in Spain in 2006.

In 2014, it won the Best Online Website.

In 2015, it won the Website of the Year award.

In 2016, it was acquired by Vente-Privee, the French luxury flash sale pioneer.

References

• 1. Introduction to the new platform | What is privalia? : Bangyue.com [cited on 2019-08-23T16:00:00.000Z]