What is Auchan? Auchan Review

Basic Introduction

Auchan Retail is the world's 11th largest retailer, operating in 17 countries and regions across three continents. Auchan has 4,084 stores as well as online shopping and Drive outlets in certain countries and regions.

Auchan Retail is the 35th largest employer in the world with more than 350,000 employees. In 2018, Auchan Retail achieved a turnover of 50.3 billion euros after tax.

While always ensuring that customers are the focus, Auchan Retail has established a successful modern business model through price discounts, selected products, high-quality services, local market customization and multi-channel shopping.

About Auchan Online Platform

Auchan online sales platform achieved annual sales of more than 53.4 billion euros in 2016, with more than 4.8 million monthly visitors, more than 364,000 daily unique visitors, and more than 300 gold sellers.

According to the data analysis of Lengow, the audience of Auchan's online platform has the following characteristics: the main audience group is family users, the age group of the user group is 26-40 years old, of which female consumers account for 63%, and their customer loyalty is high.

Platform related

1. Fees: Like most platforms, there is no registration fee for joining Auchan. The platform usage fee is 40 Euros per month (before tax), and the commission depends on the product category.

2. Entry conditions: Compared with other platforms, Auchan's entry conditions are quite stringent. In addition to those general conditions, it also has strict requirements on logistics and product catalogs: the platform requires sellers to comply with the platform's delivery fee settings in terms of delivery fees, such as in-store pickup starting from 25 euros, etc.; support MONDIAL REPLAY pickup; integrate standardized product catalogs through Lengow and MIRAKL.

About Auchan Retail

Auchan Retail was founded in 1961 in Lille, northern France. It is one of the pioneers of the world's supermarket retail industry, the second largest retail-oriented commercial group in France, and also a Fortune 500 company.

Auchan Retail has expanded to 17 countries and regions in three continents, with 3,778 stores, mainly operating in three business models: large stores, supermarkets and community stores. Auchan Retail ranked 146th in the Fortune Global 500 in 2017 and is one of the top ten food retailers in the world.

Auchan's internationalization began in 1981, with stores in Portugal, Italy, Poland, Spain, Mexico, Luxembourg, Hungary, Argentina, Thailand and China.

Auchan China

Auchan Retail entered China in 1999 and opened its first large-scale hypermarket in Yangpu District, Shanghai. Since 2008, Auchan has expanded its large-scale hypermarket footprint across the country. As of June 2018, Auchan has 75 large-scale hypermarkets and 1 boutique supermarket Hi-Auchan across the country.

In addition to offline channels, Auchan is also actively developing online business. In November 2017, Sun Art Retail Group, to which Auchan Retail China belongs, signed a highly anticipated new retail strategic cooperation agreement with e-commerce giant Alibaba. Currently, Auchan's online platforms include "Taoxianda" in cooperation with Taobao, "Auchan Wine Cellar" that provides selected imported red wines, and "Auchan Home Delivery", an online and mobile platform.

In addition, the "Auchan 1 Minute" that was first launched in June 2017 is the first large-scale unmanned retail device in China. It marks the first experimental step of Auchan Retail China in the field of community stores. In the future, there will be more "Auchan 1 Minute" distributed in the communities where each Auchan store is located. It will further optimize the customer shopping experience in a fast, convenient and intelligent way.

Auchan is a warrior of quality, health and localization. We are committed to bringing innovative experiences to customers: full of passion, putting people at the center of all actions.

Development History

-In 1961, Auchan was born and opened its first store in the "High Region" in the north of Roubaix (homonymous with Auchan).

-In 1967, the first large low-price supermarket opened in Roncq/Tourcoing.

-In 1969, the first Auchan shopping center opened.

-In 1977, Auchan Miriye Holding Plan was implemented and employees began to participate in company investment and hold shares.

-In 1981, Auchan began its internationalization and established its first supermarket in Spain, Alcampo.

-In 1995, we opened a purchasing office in Shanghai, China, taking the first step in international purchasing.

- From 1996 to 1997, Auchan expanded into the supermarket sector, acquiring Docks (France) and Pao de Acucar (Spain, Portugal) and partnering with la Rinascente (Italy).

-In 1997, Auchan cooperated with IFIL to become one of the important large-scale commercial retail enterprises in Europe. Shanghai Auchan Supermarket Co., Ltd. was established.

-In 1999, the first large supermarket in Shanghai, China opened in Yangpu District, Shanghai.

-2000, the beginning of online commerce, experimentation in France and Spain. The number of shopping malls owned by Auchan Group abroad exceeds the number of shopping malls owned in its home country.

-In 2001, it acquired 67% of the shares of Taiwan RT-Mart, the second largest retailer in Taiwan. Now RT-Mart Taiwan has 26 large supermarkets. Online business has been launched in France, Spain and Italy.

-From 2001 to 2002, Auchan opened stores in Shanghai Changyang, Suzhou, Wuxi and Hangzhou in China.

-In 2002, Auchan's total turnover reached more than 26 billion US dollars, ranking 162nd in Fortune magazine's 2002 Global 500 list.

-In 2003, the Chengdu and Beijing stores in China opened; the Tianjin store, Minhang and Jiading stores in Shanghai are under preparation; projects in Ningbo, Nanjing, Wuhan, Changsha, Qingdao and other places are also in operation.

-In 2009, Auchan opened a store in Danyang City, Jiangsu Province.

-In 2013, Auchan Group ranked 11th among global food retailers.

-In 2013, Auchan Group achieved a post-tax turnover of 62.1 billion euros, ranking 149th in the Fortune Global 500 list of 2013.

-In 2014, Auchan opened stores in Xingning City, Guangdong Province and Dandong City, Liaoning Province.

-In 2016, Auchan had 774 hypermarkets, 817

References

• 1. Auchan's corporate culture: official website