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Recently, a Shenzhen intellectual property company went bankrupt and the news that more than 15,000 trademarks were forcibly revoked shocked the cross-border circle.
The sellers are the ones who will suffer the consequences of the company's sudden collapse. As a large number of trademarks have been invalidated, the products of many sellers involved are in jeopardy. It has to be said that entering the Amazon industry is like going through a tribulation. Not only must you guard against platform regulation and peer pranks, but you must also have a keen eye to identify reliable service companies. Not only that, you also need to fight wits and courage with all kinds of "demons and monsters". Faced with infringement lawsuit, the seller was blackmailed with high mediation fees! We learned that recently a seller reported that he was sued by a rogue law firm and received a restraining order from the court because he infringed on the intellectual property rights of others.
Amazon informed in a warning email that according to a temporary restraining order issued by a federal court, the seller was suspected of trademark and patent infringement, so some of his products were removed from the shelves and the account funds were frozen. ▲ The picture comes from Zhiwubuyan In fact, this infringement complaint was a premeditated extortion. The brand used big data crawler tools to capture keywords in the listings, and then commissioned a black law firm to file a batch of lawsuits, with the goal of threatening to close the store and charge the sellers a high settlement fee. It is reported that many sellers have received similar emails, and some sellers even said that the plaintiff and the court did not inform them, so they missed the ruling process and were sentenced to trial in absentia. 1. Stop selling all products in the store and do not continue to sell them to avoid an increase in the store balance. 2. Depend on how important the store is and consider whether to keep it. Even if you keep it, you cannot use it as your main store to stock up on goods and promote products to avoid being cheated again. 3. Be prepared for both scenarios: abandoning the store or negotiating liquidated damages - Abandoning a store = transferring inventory, using the remaining balance to remove inventory, and directly transferring it to another store for sale through multi-channel distribution.
- Find a lawyer to represent you or send an email to negotiate with the other party yourself.
Of course, the actual mediation process needs to face many difficulties such as the other party's rogue behavior of asking for an exorbitant price and high legal fees, so the optimal solution should be collective response . We learned that there was a case not long ago where sellers who were complained of infringement jointly resisted and won the case. Recently, many sellers in the industry have been sued for infringement by the US DAVID Law Firm and their accounts have been frozen. According to the list of victims, a total of 524 sellers were involved. Among them, 105 sellers urgently formed a response group, contacted a law firm that had successful response cases before, collected and provided relevant information, and then shared the attorney fees according to the frozen amount. The strong counterattack of these 105 sellers caught the plaintiff's lawyer off guard, and he lost his logic in rebuttal at the first court hearing. In the end, he had no choice but to withdraw the lawsuit against the 524 sellers who were frozen in the wedding dress industry. It took these sellers only one week from receiving the unfreezing notice to having their accounts unfrozen. This not only made people happy, but also set a benchmark for the rights protection of many victimized buyers. The more they give in and compromise, the easier it is for these malicious plaintiffs to take advantage of them. Looking at the various chaos in the industry, it is inevitable that many sellers who operate in compliance with the regulations will be disheartened. However, there is also a new dawn under the haze. Recently, Shenzhen has once again introduced a number of cross-border e-commerce support policies to provide financial rewards to qualified companies. Cross-border navigation , Shenzhen is giving out benefits again, and many cross-border enterprises have received government subsidies! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account attention: cross-border navigation Shenzhen issued subsidies again, Tongtuo received 9 million in funding! It is learned that recently, Tongtuo’s parent company Huading Holdings issued an announcement regarding the government subsidies received this year.
▲ The picture comes from Juchao Information Network The announcement shows that Huading Holdings and its subsidiaries received a total of 17.4226 million yuan in various revenue-related government subsidies from April 1 to November 30, 2021, of which the subsidiary Tongtuo Technology received approximately 9.34 million yuan in subsidies. ▲ The picture comes from Juchao Information Network Since the beginning of this year, Shenzhen has implemented relevant assistance policies many times, and many cross-border sellers including Tongtuo have received financial subsidies. Just recently, the Shenzhen Science and Technology Innovation Committee issued a notice on the public announcement of the first batch of planned funded enterprises and the second batch of reviewed enterprises for the 2022 high-tech enterprise cultivation funding. In accordance with the "Shenzhen Science and Technology Plan Project Management Measures" and other relevant documents, the Shenzhen Science and Technology Innovation Committee organized and carried out the review of the 2022 high-tech enterprise cultivation funding . The first batch of planned projects will fund 12,018 enterprises with a funding amount of 2.2806 billion yuan. The amount of funding for the cultivation of high-tech enterprises in 2022 will be determined in a tiered manner. The minimum annual funding for a single applicant will be no less than 100,000 yuan and the maximum will not exceed 3 million yuan. ▲ The picture comes from the official website of Shenzhen Science and Technology Innovation Committee According to the first batch of funding list disclosed, DJI Innovations is expected to receive 3 million yuan in funding, Aoji will receive 1 million yuan in funding, Suntech will receive 700,000 yuan in funding, Vantage Technology will receive 500,000 yuan in funding, and Youkeshu will receive 200,000 yuan in funding. Many well-known cross-border sellers are also on the list. In addition, the Shenzhen Municipal Bureau of Commerce recently announced the projects to be funded by the Central Foreign Trade and Economic Development Special Fund in 2021. The funding targets include three projects: independent stations, digital applications, and overseas warehouses. ▲ The picture comes from the official website of Shenzhen Municipal Bureau of Commerce It is learned that a total of 20 independent stations received 1.97 million yuan in funding, and 14 companies received bonuses ranging from 880,000 to 1.97 million yuan for digital application projects. Among them, big sellers such as Tongtuo, Saiwei, and Aolei won awards in both projects. The Shenzhen government has repeatedly introduced financial subsidy policies and strengthened its support for enterprises, which is enough to show the high hopes it has for the cross-border e-commerce industry. Due to the turbulent situation in the industry this year, both large and small enterprises have been hit, so the implementation of subsidy policies can help these enterprises tide over the difficulties and go against the current to a certain extent.
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