In order to save trouble, many novice sellers simply start a set of automatic advertisements and strictly control the budget.

I feel happy when I see orders coming in, and I start to feel anxious when there are no orders.

In fact, when it comes to promoting new products, advertising is not something that can be done by just running a set of “fully automatic” ads!

Today, let’s talk about the detailed operational ideas for new product advertising, and guide you step by step to achieve precise promotion.

Selection of keywords and competitor ASINs

When advertising a new product, you must prepare the following materials before you start advertising:

① 20 main keywords: main words with high conversion potential.

② 50-100 long-tail keywords: small words that are easier to get traffic.

③ 30-50 competing product ASINs: useful for precise advertising delivery in the later stage.

Tips: You can use third-party tools to obtain keywords, such as SellerSprite. After selecting keywords, you can enter the launch phase!

In the first week after a new product is launched, the advertising strategy should focus on "exposure". At this time, our goal is to let as many people as possible see the product and accumulate data for subsequent optimization. It is recommended to launch the following four advertising combinations:

① Automatic advertising: set to close match + similar products, budget of $30, and recommended bidding.

② Manual precision advertising: select 20 high-conversion keywords with a budget of at least US$10.

③ Manual Broad Advertising: Select 20 high-conversion keywords with a budget of more than US$35.

④ Long-tail broad advertising: select 50-100 long-tail words with a budget of more than US$25.

Through the combination of these groups of ads, the daily budget is about $100. Although the ACOS (advertising cost-to-sales ratio) may be high at this time, don't worry, the focus this week is to obtain traffic and data to lay the foundation for the next step.

Week 2: Data optimization and order increase

① New manual phrase ads: Add the keywords that have been sold in the automatic ads to the manual phrase ads, with a budget of $25 and keep the bid at the recommended price.

② Adjust the original advertisements: For keywords with poor performance, such as high ACOS, high exposure and low clicks, gradually lower the bid, delete words with poor effects, and it is okay to reduce the number of orders.

Through adjustments, the advertising budget can be used effectively, maintaining the number of orders while keeping ACOS within a reasonable range.

Week 3: Further optimization and precise positioning

The advertising strategy in the third week entered a stable period and began to accurately adjust the advertising delivery:

Continue to add words: New words that appear in automatic ads will continue to be added to manual phrase ads.

Create a new manual precision advertising: Based on the top keywords of the order, create another set of manual precision advertising with a budget of US$30.

Create a new product positioning ad: Use the prepared 30-50 competing ASINs to launch product positioning ads with a budget of $25.

Optimize the budget regularly: increase the budget by 10% for ads with good performance and reduce it by 10% for ads with poor performance. Keep the total budget stable but concentrate resources more to maximize the number of orders.

Summary: Continuous optimization path for advertising delivery

This new product advertising process took four weeks to execute, with the advertising campaign involving 6-7 groups and a daily budget of US$150-200.

Although there are many advertising methods, this process is universal enough, especially suitable for novices who are not familiar with advertising operations.

You no longer have to be at a loss when launching new products. With this solution, you can achieve steady growth step by step and help new products quickly gain traffic and conversions!