Amazon's big change! 5 new image search features added!

In the future, the conversion rate of products brought by Amazon pictures and videos will be further improved.

Why do I say this? Because Amazon has recently launched a series of innovative visual search features for the buyer-side app to further enhance users' search efficiency and accuracy!

New features include: search box image suggestions, adding text to image searches, a “More Like This” feature to find similar products, product videos in search results, a “Circle Search” tool to isolate products within an image, and more !

Today, we will introduce these new features in detail and explore how sellers can take advantage of these changes to optimize listings and increase conversion rates.

When users search for products with visual descriptions, such as "flannel shirts", Amazon will provide image suggestions representing different styles of flannel shirts, and buyers can select the image that best meets their search criteria to obtain more relevant and accurate product results. This feature makes the search process more intuitive and reduces the limitations of text descriptions.

Tips: Products with high quality and diverse images can increase exposure and the probability of appearing in search suggestions.

Buyers can now upload images to Amazon Lens and add text to refine their search. For example, if a customer uploads a picture of a sofa, buyers can narrow their search by entering keywords (brand, color, material, size) such as "cotton and linen material," "simple style," or "brand name." This will help them narrow their search results to the products that best match these specific characteristics.

Tips: The requirements for comprehensiveness and accuracy of various listing attributes have become higher. It is necessary to ensure that the product listing copy can cover more key attributes, such as color, size, scene, crowd, etc.

Amazon has added a “More like this” button when searching for keywords for some products .

If a customer finds a product they like but wants some variations (e.g., a different length or with sleeves), they can click “More Like This” on any product image to find similar items and drop down to reveal a ton of recommended results.

The system will recommend similar styles to the original product, greatly enriching the user's shopping options and improving the shopping experience. At the same time, for sellers, they can expand their product lines based on similar recommendation functions and launch more similar styles to meet the needs of buyers with different needs.

Amazon embeds product videos directly in search results, covering multiple categories such as home, appliances, toys and electronics.

Now when searching for home furnishings, home appliances, toys, electronic products and other products, you can watch product videos directly in the search results without clicking on individual products. You can get the product's appearance, usage and function details through the video in a short time.

The product video preview function allows users to understand the product features more intuitively and improve the efficiency of purchasing decisions. At the same time, for sellers, carefully produced product videos can significantly increase click-through rates and conversion rates.

When buyers view a picture, they can select specific items for targeted searches.

After uploading an image to Amazon Lens, users can draw a circle around the product they want to search for and change the boundary size or move the border to search for other products, which is equivalent to conducting a secondary search.

This feature is very suitable for displaying products in multiple scenarios in pictures, such as home categories, outdoor categories, etc. It caters to buyers' circle search preferences through rich picture details and increases the chance of being searched.

These new features undoubtedly bring more convenience to buyers, but it can also be seen that the visual search function is highly dependent on the display effect of pictures, so sellers must pay more attention to improving the quality of product pictures.

At the same time, video display is becoming one of the key factors for Amazon systems and buyers to judge products . Sellers should pay attention to the production of product videos, especially sellers in categories such as household goods, toys, and electronic products. High-quality videos can not only increase product exposure, but also improve conversion rates.

These features make the search process more intuitive and efficient, which is great for sellers!

Sellers should pay more attention to the quality of product pictures and videos , optimize product display, so as to attract more consumers and improve product conversion rate!