What are long-tail keywords? Long-tail keyword evaluation

Long Tail Keywords refer to keywords that are not target keywords on a website but can also bring search traffic. They are search phrases or even short phrases that contain three or more words. They exist in content pages, not only in the title of the content page, but also in the content. Generally speaking, the more words a search phrase contains, the more accurate its targeting is.

About long tail keywords

Long tail keywords are the extension of the long tail theory in keyword research. The "long tail" has two characteristics: thin and long. Thin means that the long tail is a market with a small share, which was not valued in the past; long means that these markets are small but numerous. Many small markets accumulated will occupy a considerable share of the market - this is the idea of ​​the long tail.

Basic Properties

Extensibility, strong targeting and wide range.

Advantages

There is less competition, clear user targeting, accurate traffic, and unlimited word volume. From an advertising perspective, long-tail keywords have low delivery costs, high conversion rates, and better input-output ratios.

Disadvantages

Search volume is very low and erratic.

Selection Tips

1. First of all, we need to identify the core keywords.

2. Long-tail selection based on core keywords.

3. Use various long-tail keyword tools to make selections.

Mining Methods

1. Use the main keyword to view related searches.

2. Obtain information by studying websites or industry forums in the same industry.

3. Use online question-and-answer platforms.

4. Mining through third-party tools.

5. Reorganize and modify the target keywords.

6. Dig out and edit content through the search engine’s target keyword search drop-down search and related search.

7. Pay attention to hot content on relevant popular websites.

Common keyword tools

Keywordtool, MerchantWords, Long Tail Pro, Fanzle, SeoChat.