Emergency! France and Germany have successively announced "city lockdowns", and the European market is changing too fast!

This morning, Amazon's backend crashed again!

The editor just turned on the computer this morning and found that a large number of sellers in the seller communication group reported that the Amazon multi-site backend had crashed. The backend interface is as shown in the figure below.

            ▲ The picture comes from the seller communication group

Fortunately, this should be a problem with the Amazon system, and sellers later reported that everything has returned to normal.

Compared with the common backend crashes and system bugs, what really worries sellers is the Amazon policies that are closely related to them and the changing international situation.

Recently, sellers on the European site have been feeling uneasy. Before they could recover from the news that the VAT tax due to Brexit would be collected by the Amazon platform, they received the explosive news that many European and American countries were under lockdown.

I still remember the scene in March when many countries locked down cities, canceled flights, and restricted the entry of non-essential goods into warehouses at the beginning of the overseas epidemic. I never thought that November is about to come, and the people of Europe are once again caught up in the nightmare of lockdown.

This morning, two topics , "France will close the country again" and "Germany will close the country for a month starting November 2," topped the Weibo hot search list, and the popularity remained high. A seller joked: Seeing this early in the morning, I can't even eat steamed buns.

In addition, affected by the resurgence of the epidemic, many European countries have also announced the implementation of blockade measures.

The three major regions in Spain reached an agreement to block regional borders; two more places in Greece were blocked as the epidemic situation was upgraded to "red danger level"; the British government announced that some areas will begin to implement the most stringent third-level control measures, which will last for 28 days.

The chain reaction brought about by the announcement of the blockade policy has also been staged in some European countries. Some people in Italy and Spain took to the streets to protest and fight back because they were dissatisfied with the epidemic prevention measures.

                         ▲ The picture comes from the Internet

Arson, smashing, and clashes, a series of violent acts broke the tranquility that should have been in the city under blockade.

The situation in Europe has been very unstable recently.

Seeing the above news, many sellers panicked.

In the seller group, many sellers came to discuss the "lockdown" situation in many parts of Europe after hearing the news, and expressed their concerns that this move would have a negative impact on the subsequent logistics situation.

                         ▲ The picture comes from the seller communication group

The news of the "lockdown" in European countries came too quickly. Many sellers are worried that there will be a suspension of flights like in March, and speculate that FBM sellers may not be able to operate normally.

As Amazon's second largest market, Germany is of great importance to sellers. The sudden nationwide "lockdown" has left many sellers feeling uneasy. France's "lockdown" is also disturbing, so what impact will the lockdown in many European countries have on sellers?

First of all, in terms of logistics, a seller posted a screenshot of a chat with a freight forwarder. The freight forwarder said that many routes were suspended when Europe was locked down, so in order to prevent any problems, it is recommended that sellers ship out the goods as soon as possible.

            ▲ The picture comes from the seller communication group

In this regard, we also asked other logistics companies and analyzed the impact of the "lockdown" in many European countries on the logistics situation. The main points are as follows:

1. Delay in delivery at the end

2. Difficulties in warehousing lead to return of goods

3. Warehousing labor costs increase

However, the logistics company said that sellers do not need to worry too much, as logistics services are still available, and it mainly depends on whether Amazon can enter the warehouse normally. Therefore, sellers should pay attention to the epidemic situation and import and export conditions of various European sites at this time, and adjust their stocking plans in time according to the logistics situation and policies to be prepared for any eventuality.

In addition to logistics conditions, what sellers are most concerned about is the consumption capacity of European people after the "lockdown" . After all, booming orders are the top priority for sellers.

Although many sellers are worried about the current situation in Europe, there are still some positive sellers who believe that this "lockdown" may be a turning point for explosive sales. The implementation of the "lockdown" means that European people cannot go out, which indirectly drives the growth of online long-distance consumption.

Earlier data showed that European consumers' enthusiasm remained unabated during this year's peak season. A survey showed that 77% of people in Germany will shop on Black Friday this year, an increase of 16.7% over last year.

At the same time, the local outbreak has increased the popularity of certain categories. It is understood that due to the outbreak of the second wave of the epidemic and the superposition of the year-end promotion, the upward trend of the German home furnishing category during the peak season is more obvious.

During this year's Prime Day, home products such as bedding and handicrafts also performed well and became hot-selling categories.

Therefore, sellers can also look forward to whether the "lockdown" measures will bring a new wave of shopping peaks. Sellers on the European site can also select products based on this direction and seize the traffic brought by the epidemic.

In general, the "lockdown" measures in many European countries may be a double-edged sword. Sellers should pay more attention to the dynamic news from all over Europe during this period, adjust their product selection strategies and stocking plans, and be good at using external conditions to bless their stores and increase their own advantages.

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