"Minzhi's Grudges" of Cross-border E-commerce Partners (full text): After experiencing the love-hate relationship, various pitfalls and heartbreaks of starting Amazon in partnership with a good friend, what kind of partner should I look for?

"Original Record"

After experiencing the love and hate, all the pitfalls and heartbreak of starting Amazon with a good friend, what kind of partner should I look for?

It's a long story, tiring and painful to tell. We three are close friends. We started Amazon together in June 2015. We have been together for nearly two years. We have experienced a lot of sadness, tears and pain. Last week, on May 5, we finally cancelled the company we started together. It has been about half a month since then. I have calmed down and wrote these words to share with you. I still want to know what kind of partner I should look for on this entrepreneurial road?

1. It’s a pity that we met so late.

There are 3 people in our business partnership, the specific situation is:

I am the one who writes this post. I am from Chaoshan. I used to work at 4PX Transaction Services, doing various types of work such as operations. Later, I entered the cross-border e-commerce industry and started to do product development. After developing for several platforms such as AliExpress and eBay, I started to develop Amazon products. Later, I worked in an Amazon company in Minzhi, specializing in Amazon product development. Hereinafter referred to as a developer.

The second partner is from Zhejiang. He came to Shenzhen relatively early. He had been working in the freight forwarding industry and had a small logistics company with some good logistics channels, including sea freight channels. Because he started early, he accumulated some funds, which were all hard-earned money. He didn’t know about cross-border e-commerce or Amazon, but he was the major shareholder in our three-person partnership and also helped the company borrow the most money. He is referred to as Jinzizi in the following. In 2012, when I was at 4PX, he happened to be working in the freight forwarding industry, and we got to know each other because of our work relationship.

The third partner is from Anhui. He worked at Aoji earlier, and then worked in a 20-person Amazon team in South China City for about six months. Then he jumped to a 3C e-commerce company in Longhua, mainly doing sales operations. He helped the company manage two people, but he never led a team. He has some channels for fake orders, and then he followed some people and mastered some channels for review black technology. He is called an operator for short. I met him in 2014 during the annual meeting of Eagle Bear Club in 2014.

After I met Jinzi, I felt that he was very reliable. He was a very upright and selfless person who was very enthusiastic and chivalrous to his friends. I had just come to Shenzhen at that time and was very happy to meet such a friend. My personality is also very frank and cheerful, and he is also very sincere to me. Later, not long after I met Zhu Mou's operation boy in 2014, I introduced Jinzi and operation boy to each other. At that time, the three young people often got together, played, and talked about various things in the cross-border circle, products, people, methods, some companies and other topics. We basically ate all the food stalls, Longjiang pork leg rice, casserole porridge, etc. in the area from Niulanqian Village to Wanzhong Life City. How good was our relationship? We went to Jinzi's house to drink together, and we went hiking and barbecue with our families and crossed Dongxiyong (Jinzi had a family at that time, and I and operation boy only had girlfriends). Then one weekend, after accompanying Jinzi to Dongguan to talk to customers, we went to massage oil together... For the first time in life, boys will understand, so I won't write more here. How good is the relationship between the three people? You can see it here.

2. Start a business and work together

The three of us trusted each other to such an extent that we established a company together in June 2015 with a registered capital of 600,000 yuan. The capital guy didn't understand products and operations, so he only contributed 30% of the capital shares, the product development guy, that is, I, had 30% of the shares, and the operation guy had 40% of the shares. What I want to say here is that at that time, the funds of the operation guy and I were very tight, so we scraped together money from everywhere and borrowed from my girlfriend's family. Under such circumstances, the capital guy still lent me and the operation guy 80,000 yuan each as investment capital.

The company was run at a very low cost, in two houses of a small resident in front of the cattle shed, with an office and warehouse of no more than 30 square meters. There was no recruitment, the operations guy was in charge of three stores, and I was responsible for finding products, negotiating with suppliers, receiving and inspecting goods, packing and shipping, etc. In addition to the capital guy, the operations guy and I received some basic salary of about 4,000 yuan.

The product positioning of the store we discussed was to not make counterfeit goods according to the market situation at that time, but to make some products that can be quickly profitable by following sales and small private models in the blue ocean. At that time, we planned to use 1/4 of the capital for following sales, 1/4 for making small changes to the molds with suppliers to make new products, and the rest of the capital for turnover.

In July 2015, the sales of several follow-up products that I and the operation team had decided on were quite good, including mosquito repellent lamps, mountain climbing equipment, etc. The progress of the private model products that the supplier had modified was also being coordinated with the manufacturer. Follow-up sales are indeed very hard work. The operation team would sometimes change their small accounts to follow in the middle of the night. At that time, the two follow-up accounts could make about 200 orders a day. I was busy with procurement, bargaining with the factory, and receiving and packing the goods all day long. The capital team also came to help pack after get off work. We were all happy together, with only the joy of struggle, and no complaints about hard work. Because my English is OK, I also help the operation team with some store matters when I have free time. Whenever I have a little free time, I will hang out in various forums and communities to learn.

After seeing that some follow-up products were very effective, we decided to expand the follow-up sales and added a fresh graduate, a girl. Because the company's office image was not good, the girl was still hesitant whether we were a scam company. It took a lot of time to convince her to join the company. Because the follow-up sales of several products were relatively stable, the operation boy discussed with us that these products should be shipped to a warehouse in the United States, so that the follow-up sales would have a better effect. The capital boy introduced a friend with a relatively reasonable overseas warehouse. We sent about 1,500 pieces of goods to this warehouse in a week, and also sent about 600 pieces of goods to FBA. At this time, the girl hired was fixed to work the day shift, and the operation boy basically worked from about 11 am to 2 am the next day, following the sale to adjust prices, grab shopping carts, grab listing modification permissions, and change pictures... The effect after the US warehouse and FBA arrived was really good, and the shipment volume doubled, and we were very excited. At this time, nearly 200,000 yuan of funds were already in overseas warehouses and FBA warehouses (plus shipping costs). When we were too busy with inspection and shipment, Zijinzi's mother, wife, and my girlfriend all came to help pack and ship, and we all ate boxed lunches together.

Another product planned to be launched under the brand master account plan, the supplier also started to produce formal samples in September, we were also very excited and looking forward to it, and we had already completed the trademark registration and brand filing of this store. During this period, the operation staff accumulated some resources for brushing orders and doing reviews according to market conditions, and everyone was very optimistic about this trend. In November of that year, everyone discussed moving to an office of about 100 square meters, which was converted into an office building in an industrial area, of which about 40 square meters were used for receiving, shipping and packaging.

3. Expansion and all kinds of joy.

The Spring Festival of 2016 was the happiest year for us. After deducting all the costs, the initial profit of about 180,000 yuan in about half a year in 2015 was calculated. We were very satisfied and very happy. At this time, Jinzizi took the initiative to say that I and the operation boy could get more salary. We did not refuse and everyone raised it by about 3,000 yuan. Because Jinzizi basically came to help with packaging and other chores a few days a week, I also suggested that he should be given some subsidies every month for his hard work. He kept refusing. Later, I insisted again and again and he agreed to take 1,000 yuan a month. Jinzizi and the operation boy stayed in Shenzhen to watch the store packing and shipping, and I went home after the Spring Festival to marry my girlfriend. After the Spring Festival, we quickly recruited a new person, a boy. He and the girl we recruited before were responsible for the follow-selling store, and the operation boy was specifically responsible for the main account brand store.

During this period, there were already a lot of products being copied and sold, and complaints were frequent, but they were basically resolved. The operation guy did put some effort in this regard. He persuaded us to spend money to buy a set of copy-selling software recommended by a friend, which could automatically take products off the shelves and adjust prices. We all agreed.

At the same time, because there were too few new products available on the main account brand store, the operator directly put up a few new products, which were developed by his former boss. Basically, the products were modified from public molds to LGO and packaging. Judging from the rankings and other conditions, they sold very well, and we also adopted this method. These products were put on the shelves about a month after our small private model products were put on the shelves. At that time, we started to increase the number of orders from a small amount to a large amount, and the effect was very good. The new product could get about 50 orders per model in about 10 days. The operator mixed in various WeChat groups and QQ groups every day to find resources for review. At the same time, he basically soaked in Facebook groups and some other channels to find foreign evaluation resources. At that time, amzhelper and amztracker were used at the same time.

Around May, the capital guy came to us to discuss whether we should strengthen the company's management and long-term operation capabilities in line with this trend. At that time, he suggested that I and the operation guy participate in more third-party training. We were of course very happy. For me, there was also a kind of excitement of being affirmed and encouraged. At that time, there were many types of Amazon-related training on the market, but there were relatively few product development trainings. The operation guy then attended a suicide squad training class of an institution. During this period, I met many colleagues and indeed expanded some Amazon operation resources.

It was after the training of the Death Squad that the operator became obsessed with training and learning. He talked to us about various training experiences and the operating ideas and methods of big sellers. From this time on, the operator basically attended all the courses of 36 Head Arm, 321, Cross-border Easy, etc. It was also from this time that the operator's social activities began to increase. On weekdays, he had appointments with classmates and friends from the training class, especially on weekends. He usually got off work early in the evening, and at the latest before 21 o'clock. Because the two new colleagues could get started independently, and then the operator said that he would marry his girlfriend during the Spring Festival of 2017, the capital boy and I did not object to him, and did not think there was anything unusual. At that time, based on my usual studies and hanging out in various forums and communities, I also had some experience in store operations, so I didn't think it was wrong. Sometimes when the capital boy came to the company, only my girlfriend and I were left to continue packing. At that time, considering the cost, when we were too busy, we only hired temporary workers to help with inspection and packaging, and did not recruit permanent staff.

4. Setbacks occur and differences emerge.

Around October 2016, our two follow-selling accounts were shut down at the same time.

Everyone in the company was shocked because the inventory of overseas warehouses plus FBA inventory exceeded 7,000 items at the time. Some of the other five Amazon small accounts used for backup had never had any stock or had ever shipped any goods, and had not sold in large quantities.

At the same time, we worked with suppliers to make minor changes to the molds to make new products, but due to issues with the mold factory, the mold samples were revised many times and were only confirmed at the end of September. If we want to produce large quantities and ship them to overseas warehouses and FBA warehouses, the production and logistics time will take at least 30 days.

We asked someone to find a connection and learned from the Amazon account manager that the reason for the account suspension was that the store had received multiple complaints of infringement and counterfeit goods. The main reason was that the listing we copied was also infringing because these products were products from As Seen On TV and similar TV shopping platforms. In fact, these products were not sold through the Amazon platform and were complained of being counterfeit goods on the entire platform. So this means that this product can no longer find a suitable listing on the Amazon platform to copy and sell.

The inventory of overseas warehouses plus FBA inventory exceeds about 7,000 pieces, with a cost of about 250,000. The prepaid mold fees and large order fees piled up at the supplier are about 80,000. There are nearly 80,000 domestic goods paid through 1688 in the company warehouse or on the way. The two main accounts of follow-selling that have been suspended have about 60,000+ US dollars in them. If the account cannot be appealed, it will take at least 3 months to get the refund.

The store has no new products, and the speed of new products cannot keep up; the products that are copied are in overseas warehouses, FBA, and a lot of inventory in Shenzhen; and there is no capital...

We all fell into panic. For the first time in my life, I felt so scared. Maybe everyone has never experienced this kind of pain. You may not understand. The two young men and women who were recruited in those days were silent. Every day when they went to work, they carefully asked us about the new arrangements for the products in our store, and then looked at the other stores that had not been shut down, and then carefully asked us about the complaints and progress, and whether there was anything they needed to deal with immediately. Now I think about it, I am still very grateful for their status. Although I also saw that they posted job information on the recruitment website, what can they do at this time... The most painful thing is not these, but the first quarrel between the operation boy and me. The operation boy felt that I should not choose these products that are easy to infringe when I chose to follow the sale. When the operation boy expressed his thoughts, I was not only unhappy but also shocked, because I had confirmed the status of these products with everyone at the beginning, and said that if you want to quickly issue orders, this type of product is the fastest, etc. The operation boy said that they had done the same follow-selling before and basically there would be no problems, or he didn't remember it. At that time, the capital boy didn't say anything. After I had a quarrel with the operation boy, the capital boy just said to the operation boy very calmly that I couldn't be blamed for this, and that we should calm down and think of a solution...

We made preparations for both situations. We asked someone to find channels and some internal connections to write POAs. We paid 20,000 yuan in advance. I won’t talk about the pain here. Then every day we had to write apology letters to the complaining party and find contact numbers, etc. If the appeal was unsuccessful, we would think about how to deal with the goods, coordinate returns from suppliers, communicate with overseas warehouses, contact FBA, etc. At this time, funds were the biggest problem.

On the 15th day after the two stores were closed, we appealed to the fourth round and were notified that the store could not be unblocked. We also stopped responding to Bezos’ letters and Amazon specifically stated that it would not respond to any emails. The most worrying problem was that the goods removed from overseas warehouses and FBA could not be processed centrally due to the speed of removal. More importantly, we did not know how to deal with them and there were no listings to follow. The two boys and girls had been on leave for the third consecutive day. On that day, the operation staff and I asked the person who we paid to advertise that he had internal connections to save the account, but he scolded us for being too naive and how could it be so fast. In fact, we knew that he was delaying, and on the same day he blocked our phone, QQ and WeChat at the same time... and we were already on the verge of a critical collapse - we had no funds at all, and we were completely exhausted. For the first time in my life, I didn’t cry because of my family and the people who loved me. As a seller, in this predicament, perhaps you can understand this feeling. The operation guy, the capital guy and I all shed tears. I remember it was around 7 p.m., the capital guy's wife and my wife were both in the warehouse helping with inventory packaging. It was very windy outside that day, and the operation guy's girlfriend happened to come over to bring him food. They all looked at the three of us crying in silence.

Finally, Jin Zizi was the first to speak up, saying that we should all go home first and calm down, and then come together the next morning to discuss how to deal with the situation. He continued to encourage us that there is always a way out, and that there will be a way out, and so on.

The next day we discussed several decisions. The first problem was to deal with the inventory in the overseas warehouse, re-create the listing in the new store, and ship locally in the United States without FBA to reduce risks. This might take a long time. The second was to find friends who worked on EBAY and other platforms to help deal with the US inventory together, and give them commissions based on sales per piece. The third was that I went to the factory to monitor the progress of the new product, have dinner with the supplier boss, and then hope to speed up the progress of the new product. The fourth and most important thing was that the capital guy said he would find a way to find family and friends to raise another 150,000 yuan, so we don’t have to worry about the money.

The capital guy repeatedly encouraged us not to be discouraged or to be hit.

The boy we recruited eventually resigned, but the girl finally stayed after we repeatedly persuaded her to stay.

The money that Zilizi borrowed arrived in batches, and we were relieved. Later we found out that Zilizi not only borrowed some old money from his parents, but also asked someone to swipe several of his credit cards. He didn't say anything because he was afraid that we would worry.

At the end of November 2016, the new products from the factory were finally delivered to the new store, and we were all looking forward to it. But some disgusting and ridiculous things also started from this time.

5. Faced with difficulties, not all partners can give their all.

In November 2016, the FBA inventory had been basically returned to the overseas warehouse. We asked a few friends to help us deal with the inventory, and the progress was pretty good. At that time, we handled it quickly through their wish, ebay, aliexpress and other platforms. Because we were in a hurry to clear the inventory, we had to pay these friends some fees, plus the various costs of returning the warehouse, basically we didn’t make any money, just to speed up the turnover. Special thanks to these friends in Minzhi Bantian who took the risk to use a small account to help deal with the inventory. At that time, the girl in the company communicated with them every day about the progress of processing, arranging shipments, etc., and occasionally went to the new Amazon store to help with a small account when she had free time.

In addition to the 150,000 yuan that the capital boy raised, about half a month later, he brought another 60,000 yuan. When we asked him, he said that he and his wife got the money by taking out a loan on WeChat. I manage the company's cash on a daily basis, which is convenient for daily procurement management. I will summarize all the income and expenditure of the expenses every week for everyone to confirm (the 1688 procurement account and the Alipay account for fund transactions are also known to everyone, so that everyone can check the actual income and expenditure of the expenses). I know the situation of the funds best. Because of the tight funds, in order to save costs, I told the operation boy that we will take 3K living expenses for the next few months, and we will make up for it when we make money in the future. The operation boy was stunned for a while but agreed, but it was obvious that he was a little unhappy. Later, he sent me a private message on QQ about this, saying that he was getting married and was very short of money. I didn't say anything for a long time. At that time, I was thinking that the company was in trouble now, and everyone should understand. I still advised him to get through this difficult time with everyone, and he didn't reply to any messages. In fact, when it came time to pay salaries, Jinzi was the most proactive one who directly returned the 1K salary he was given, saying that the company was in trouble now, and he also specifically stated that my salary and the operation salary could not be reduced. However, I knew that Jinzi was sincere, but in the end I still took the lead in refusing, and the operation salary just smiled and said nothing. In fact, the operation salary was not reduced afterwards, but I lowered my salary, but that’s another story.

We were determined to promote the product we developed by ourselves, and we used all possible methods. The 60,000 yuan that Jin Zizai and his wife brought was immediately used to purchase the second batch of our self-developed molds. Because it was near the end of the year and the peak season was halfway through, we made up our minds and ordered nearly 3.5K of goods. At that time, we talked with the factory and agreed to pay 30% of the fee in advance and pay the balance in batches. At that time, I discussed with everyone because it was a private mold product, and there was our brand logo on the mold (not the kind of printed one). If we didn't want it, basically no one would want it, so we didn't worry about the factory not giving us the goods.

In November 2016, three non-patented public model products were already on sale in the main account. When the new products arrived at the Amazon warehouse at the end of the month, we made several preparations to avoid risks. First, we put the new products on 4 stores at the same time. Second, we sent a large proportion of the goods to overseas warehouses, and a small amount of goods to these stores for sale, but only one of the stores was used as the main account for operation and promotion. At the end of November, the peak season was halfway through, and we were still full of expectations. At that time, the operation staff sent out reviews every day through amzhelper, amztracker and some fb groups. The operation girl worked very hard and found 3 celebrities with 80,000 to 190,000 fans on yotube who were willing to make videos for free (at that time, the funder especially praised this girl and said that she must lead the team in the future)... During this period, we also used fbm to operate orders. Basically, we would swipe 5-40 orders every day from a small amount to a large amount, which lasted until about 17 days in the second week. At this time, funds were very tight. We used a 30% discount code to operate, and the giftcards used needed to be purchased with cash.

Around the 5th day after the product was put on the shelves, there were stable natural traffic orders coming in. Around 7 days later, 5-star good reviews for the product listing came in one after another. PPC and various channel evaluations and order brushing were done at the same time. After the product was put on the shelves, the ranking of the major categories continued to move forward, especially when the order brushing continued until the 10th day, the effect came out, and the ranking of the major categories was already around 8,000. Because we are also full of confidence in this product. First, compared with similar products on the market, it has improved many defects, such as heating, stability, odor and other problems after working for a few hours. At the same time, some real reviews we have received are very good. Around December 20th, the natural orders increased to about 60, and it has entered the top 2,000.

At this time, we still hope that the evaluation and order-brushing can continue. At the same time, the bulk goods prepared according to the current situation are not enough. After knowing the situation of funds, the capital boy took the initiative to transfer another 50,000 yuan. It turned out that he had applied for several credit cards to find someone to cash out. The capital boy said tactfully that he hoped everyone could help solve the problem of funds. I expressed my support without thinking (earlier, my wife and I discussed to find a way to raise about 60,000 yuan from my wife's family). All the funds of the company's operation so far are all the support of the capital boy. I said that everyone should work together. At present, the capital boy has paid too much for the company and the risk is too great. The operation boy was stunned for a long time, and then said that his parents' money was cheated by someone to lend at high interest rates and is still arguing. He said that the problem of marriage expenses has not been solved, and his girlfriend's parents are very dissatisfied, etc. The capital boy said that it's okay and he can deal with it first, and then he came to us to discuss the progress of the second private mold product planned, especially because the mold waiting cycle is too long, whether we should consider starting to finalize the prototype sample of the second product. The operator said that he would communicate with the factory solution company next time for some design opinions. Don’t forget to invite him when you go to the factory solution company. Because I have always been the one connecting the factory and the solution company, I didn’t care much about this change...

6. People’s hearts are changing: partners are starting to move away from the “partnership”.

Because I had a prepayment for the third batch of orders, I had to negotiate with the factory to pay 40,000 RMB for the second batch of goods and paid 50% of the total. The factory then shipped the goods and quickly sent them by DHL (since November 2015, we have not used the logistics channels of Jinzizi's company, including air delivery, Jinzizi said to avoid misunderstandings). At this time, we can already handle about 150 orders a day, and the store can also take out some money to gradually turn over. Everyone is obviously happier. The operation boy actively discussed with me how to improve the packaging and the details of the instructions, especially the details of the product shell mold that need to be adjusted to avoid hurting the customer's hands. He took the initiative to say that the details of the mold can be handed over to his cousin. His cousin is a designer in a Taiwanese factory. He knows auto CAD, Pre, 3D MAX, etc. He also knows the specific requirements of our products and it is convenient to communicate. The factory just needs to send him the old drawings, and then I believed it (now I think I am actually SB). He spent most of his time and energy on PPC and fake orders, and then asked the operation girl about the progress of contacting customers to give bad reviews. At this time, FBM had been faked less, and it was done intermittently. Because the goods to be shipped were not many and not mixed, they did not come to pack and ship again, and everyone's suppressed emotions were not as tense as before. The operation guy was still continuing to appeal the account that was shut down before, and there was basically no progress.

By the end of December, the operation staff calculated that the profit of this main store was about 160,000 RMB (after deducting the procurement logistics PPC fees and various costs of the store and order-brushing, etc.), which means that after paying the final payment for the first batch of bulk goods, there was still a surplus of 70,000 RMB. In those few days, the daily orders of this private model product in a single store had stabilized at around 180. The surging hope in everyone's eyes was in an excited state... At the beginning of the New Year of 2017, a group of us went to the clay pot restaurant we hadn't seen for a long time. We drank a lot of wine. After a bunch of beers, I cursed the passers-by who ran a red light for the first time in a trance while the capital staff helped me home...

It was from this time that the operator started to receive more private calls. Several times I found that he had calls but did not answer them. He would take his phone to the small store downstairs to buy cigarettes, gum, or other small items after the missed calls. Now I think that the biggest change in his behavior started from this time. He basically did not come to the office on weekends, saying that he was attending private gatherings with friends. On weekends, he occasionally helped other small cross-border e-commerce companies with internal training to earn a little money, about 1,000 yuan an hour. The capital boy and I did not object. At the same time, his girlfriend did not come to the company from this time on. The operator explained that they were preparing to get married during the 2017 Lunar New Year and his girlfriend had a lot of things to do. We all laughed and sprayed dirty jokes about marriage to tease him, which was considered to be a happy situation. In fact, at this time, I already vaguely felt that the operator was a little uncomfortable when he was with us. It was just a feeling of pretending. Occasionally, his smile was perfunctory, but I couldn't tell what was wrong. When sending out the third batch of goods, the operations guy specifically instructed us to send it to several more stores' FBAs and accumulate reviews at the same time. Because they were different ASINs, in order to avoid mistakes, the operations guy specifically said that he would pack the barcodes for the goods. I clearly remember that he said that the scattered quantity to be sent was 200 sets in total from multiple small accounts... We didn't pay much attention to this series of changes at the time. We thought that all of us were such good friends that we would focus our minds and energy on the company's business, and we didn't think there was anything wrong.

During this period, I asked some good friends to wish ebay aliexpress to handle the progress. Some of the goods were sold well and then caused property rights complaints. The brothers were a little scared. We couldn't cheat people, so we turned to different channels to find ways to deal with it, including buying a few vps and Amazon trumpets from Taobao to deal with them in a guerrilla style. Because we knew the risks of these products, we wanted to get rid of them quickly, and basically sold them at a loss. At the end of January 2017, there were about 3,000 pieces of these goods left in stock. The money from the return of these stocks, which had been processed at a loss, plus the money from the Amazon main account, was immediately invested in the purchase of a new batch of self-developed molds.

During the Chinese New Year of 2017, the salary of the operation staff had been fully supplemented (actually, it was deducted for three months, October, November, and December). My salary was only supplemented by 1,000 yuan, and the monthly full salary was more than 4,000 yuan. When the capital staff looked at the cash report, they kept persuading me not to do this. I mainly felt that the workload of purchasing was quite heavy when I was doing follow-selling in the past. I needed to find the same source of goods everywhere, negotiate prices, confirm the progress of purchases, and follow the delivery date. The workload was very heavy. Now there are very few follow-selling, and I mainly promote my own products. The workload and work intensity are completely different from before, so I can't take too much. The operation staff asked what was going on and then didn't say anything. The capital staff persuaded me for a long time, and after I insisted, he said that I would raise it after the profit stabilized every month. Then starting from December, I agreed with the capital staff to give the operation staff 2% of the profit every month as an extra reward.

Because there was basically no follow-selling, but there were tail goods to be dealt with, I stayed on duty during the Spring Festival, and Jinzizi did not go back to his hometown, so we stayed together in Shenzhen. The operation boy and his girlfriend went back to Anhui for a wedding, and Jinzizi and I each gave a 5K red envelope. When I was on duty during the Spring Festival, I basically kept an eye on our main account and the small accounts that followed these main accounts, and then followed closely to deal with the tail goods. I didn't care when the main account's shopping cart was less than 100% for several consecutive days. I intuitively thought that it was because our own small account was following the sale and randomly configuring the shopping cart (because we are partners, I completely trust the operation boy on this issue, and now I regret this carelessness). When using the main keywords of the listing title to search for our private model product, in addition to the store of the main account, there are products from 5 other stores. It is found that the pictures of several of these stores are somewhat different from those of other stores, such as the angles, etc., and except for the main account and the other 2 stores that have reviews, there are no reviews for the others. In addition to the small accounts that sell the main products, I don’t know which are our small accounts. I only knew there were 3 small accounts before. The operator didn’t tell us the VPS information, saying that the products in the store can be put there as long as there is FBA inventory. It’s fine if there is no main promotion. The main reason is that he is afraid that we will get confused and cause the store to be linked, which is very dangerous. I think these reasons are reasonable and I don’t pay much attention to them. Thinking of these details, to be honest, it was my negligence. At that time, I thought these were all our accounts and didn’t think of confirming with him how many accounts they were.

7. Profits continue to decline, will Hemeixingwang continue to grow?

We officially started work on the eighth day after the Spring Festival. On the sixteenth day of the first lunar month, which happened to be a Sunday, after the operation team returned to Shenzhen, everyone gathered together to take advantage of his happy event. We went to the Hexing Shantou Beef Restaurant opposite the 1980 Cultural Industry Park. The operation team said that coming to this restaurant was a good omen, and that "Hexing Beef Restaurant" meant "harmony, prosperity, and prosperity"... Since November, the operation team has had very little communication with everyone, except for what was necessary at work. He said a lot that day, and they were all very heartwarming and enthusiastic. It felt very strange, but on the other hand, when I think of the words "harmony, prosperity, and prosperity" now, I feel sad and funny.

Since February 10, 2017, I went to the factory and the solution company with the operation boy several times, mainly to discuss the improvement of the old private mold products, as well as the mold solution and motherboard progress of the new private mold products. That time, I also invited the factory to dinner. At the table, I started various performances for the suppliers. The theme was our great dream and the results of the current operation, and the progress of squeezing out competitors... to make them believe that we have a strong explosive power and give us enough dependence and support in the account period. The operation boy also cooperated with my performance, but it felt very stiff. When he said a lot of things, I would feel very awkward. Now think about it again, what I said and did when I was in the factory with the operation boy that day, hehe, it was completely the self-hi of Chaoshan men who slapped their faces and pretended to be fat. In fact, I felt lonely in my heart, and even sad on the road ahead.

On March 8, the profits for January and February were calculated. The profits for January were lower than those for December! And the profits for February continued to decline compared to January!!! According to the previous records for December, the net profit margin of a single product should be around 26%, and the direct profit of a single product (product + logistics) was 65%. But in February, the net profit margin of a single product had dropped to 19%!!! When discussing the reasons for this situation, the operation staff explained that: 1. After the peak season, the prices were adjusted, and sometimes the prices would be lowered if the ranking was low; 2. The competition in the same category was too fierce, and the cost of PPC increased. At that time, I only questioned that our products were not seasonal products and would basically not be affected by the off-season and peak season. The operation staff said that although they were not off-season products, the purchasing demand during the Christmas season was indeed decreasing... and so on. We chose to believe what the operation staff said.

8. The problem is exposed, Fuck your mother!

One day at the end of March, I continued to replenish the inventory of private mold products and other product inventory. Shortly after the freight forwarder picked up the goods that day, the operator saw the barcode next to the printer and said that the remaining barcodes here were one-to-one, and there was no unnecessary printing. Some products had to be posted incorrectly. I said it was impossible that the barcodes were all posted in person by myself. The girls recruited also said that she had checked them and pasted them before they were posted. But the operator was very serious and must have posted the wrong condition codes. Our freight forwarder usually left Hong Kong after 5 pm, because he had an appointment with a factory to discuss things in the afternoon. At that time, I said I would ask the factory to come back tomorrow and go to the freight forwarder company to change the code. The operator said that his wife would change the barcode. It happened that his wife's company was out of power today, and he was idle at home, and the freight forwarding point was close to the freight forwarding point. I was stunned and said, "Okay, that's hard." Her wife went to the office to take away the barcode, because the printer was on his right hand, and was separated by a small aisle from me. Seeing that the operator took out the barcode and the newly printed box mark, I just muttered in my mind that I just changed the barcode and why I still needed the box mark, but I didn't think deeply.

Another thing that happened that afternoon was that there were people changing the washbasins in the women's bathroom on the floor where the office was located. The recruited operating girl probably endured it for a whole afternoon. When the bathroom was not ready, she went to the next floor to find that many printed barcodes were discarded in the trash can in the corridor. The thrifty nature of rural children was the one who was so wasteful, so she took it back to the office. Then she told me which one was so wasteful. This was all well-printed barcodes. Because there were many Amazon houses in this building, I didn't ask much, just said, don't waste it, just make draft paper for me (I like to use used barcode paper to draw product sketches, etc.), because there were about a dozen, and the first one was a solar lamp. I didn't read the other pages at that time, so I took it over and pressed it under the file box on the right side of the table.

: : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : Then I asked the store that the daily sales volume of this single product should be about 30, and the operator did not say anything. When I was about to get off work, I asked him if he had read it. He said he had not had time to read it, and he did not reply to this until he got off work.

I was busy dealing with some emergency work on the second day. I took out the money from the store that was blocked before the afternoon of the same day. When the operator sent the screenshot of the withdrawal of the store that was blocked to the group, he sent a few big smiles. I said directly that I should try to repay everyone's loan, especially the loan of the funds. It is not easy to borrow so much money. Then I went to Excel to count the expenses and loan details that I needed in the near future, etc. I felt that I was sleeping more steadily. It was not good for everyone to borrow too many money from the factory and too many money from the factory. Friends who do cross-border e-commerce have experienced it. What you must know is that sometimes even makes you have sex with your wife. When I said this in a small group of three people, they all said that I wanted to take me to Danshui.

It was still the afternoon of that day, I asked the operator about the store ranking screenshot yesterday. The operator didn't say anything. He was very excited to tell the girl he recruited about various funny comments from some reviewers on the US site I saw in a QQ group. After stopping, he said that he didn't find this product and asked me if I was wrong. Then he said that he was busy counting the sales data of the last month, and did not continue to pay too much attention to these, etc.

I was stunned. I cursed tens of thousands of times in my heart... but I didn't say anything. I immediately searched for this product again. I didn't find it, and I didn't find it. I immediately felt that this was impossible. It was unscientific. It was definitely not that I read it wrong! But the Operations Office insisted that you must have read it wrong. At that time, I just didn't take all the screenshots of this page! I said that maybe I read it wrong, but it was obviously our product. I reacted very directly to the Operations Office and I came to see the backend of the main store. In fact, the backend of the main store has nothing to do with the store I found yesterday, but my direct reaction was like this. I had to look at the backend of the main store. Operations Office said Oh, then take a look.

Well, the problem has been exposed all the time, but I met a fool like me who trusts my friends too much and trusts my brotherly feelings. My reaction to the problem is both numb and insensitive... Now I am just accelerating the breaking, smiling bitterly.

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I got off work late that day, and I had a lot of thoughts in my mind. At around 10 o'clock in the evening, the financial officer called me and told me that a friend introduced me to the company. I didn't tell him about these messy thoughts, but that night I decided not to sleep and come to see the store. I had never thought like this before, and I had never done this before.

Life is like acting, but it is just an image, while cross-border e-commerce is acting, not an image!

I used to think there are many stories in the cross-border e-commerce entertainment industry. Today I watch the funny PK Ren Jiawei, tomorrow I watch Ren Jiawei fight the little monk, the day after tomorrow I see a bunch of people complaining and tearing each other, the later cross-border e-commerce association institutions hacking each other and exposing each other, and the next day after tomorrow I see training institutions tearing each other and biting each other... Haha, saying that life is too irritating and SB, and saying that reality is really lively and fragrant.

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I have saved the overall html and jpg pages of these sales pages and these stores.

I felt a little scared, not doubtful and worried, but fear. Some recent things have also started to trigger my thinking in my mind. For example, after the Spring Festival, the operator no longer asked the girl recruited by the company to touch the main promoter account, and the negative reviews were handled by himself. The store password was changed and the computer was not allowed to be remembered. He was the only one in the company to log in to the main account, etc. There were several times when the delivery operator said that some barcodes were posted by different stores, and then he would not block the boxes, etc.; and last week, the factory owner asked me if the information of your company's supplier was leaked. Why would anyone directly ask us for this product? It was strange that the product was produced by our factory. There was also the barcode paper picked up by the girl who was recruited before from the trash can...

This follower continued until after 8 o'clock in the morning. After I stayed up late and went to work with my eyes swollen, these followers continued. After arriving at the office, the operator and the recruited girls were talking about something, but I ignored them and went straight to the seat.

The first thing I did was to find the discarded barcode that the girl I recruited last time was taken back from the trash can downstairs! The first page was still the same solar light, but the title text on the barcode was the same as the listing of the LED product in this store that was sold with 400+ private model products! ! Turning to page 4, it turned out to be our private model product, which was exactly the same as the title of the self-built listing in this store! !

My head was buzzing, and I was thinking a few words in my mind, "Fuck your mother, why do you want to let your brothers down like this!"

9. Shameless shamelessness, argument, quarrel, breakup!

I had no intention of working that day, and my whole mind was empty. I was thinking about why he was like this and what to do next. I remained silent. When the operator asked me about the progress of the return of another product, I responded with a humble face and went downstairs to the convenience store.

Smoking, smoking, or smoking, the convenience store owner said, "Yo, what happened to you when you didn't smoke much before...

I called Qianzi, but he didn't answer the call. I guessed that he was talking to the guests on his side. Generally, only in this case would he not answer the call. After about 11 o'clock in the afternoon, Qianzi's phone came over. After talking about the situation, Qianzi's first reaction was to ask me if I had made a mistake or if I had made a mistake. I said okay, I'll come to you in person in the afternoon and talk to you, and we will discuss what to do.

In the afternoon, in the small office of Qianzi, I told Qianzi in detail about the past and afterwards. After seeing some information and pictures I gave, he didn't say anything and then smoked together. To be honest, I really had no experience in dealing with things like this. I felt very clueless and was filled with anger. I knew this was not good and it was easy to make wrong judgments. So I waited quietly for Qianzi to speak.

I could see that he was very lonely, with a suppressed loss or a state of grief and anger. I was so bold and nervous that I couldn’t see the capital in a very accurate way. After about a few cigarettes, he asked me how much money the company now has, how much money it owe outside, and how much goods it has been suppressed... Then, we talked about a few aspects:

1. In this way, people's hearts will be irreversible.

2. Want to know why this is the case.

3. It is necessary to check what losses the company has suffered.

4. The worst plan is to leave, but who will take over.

5. If it is uncontrollable, how can we deal with the worst consequences of the company closure?

The money boy said that we should calm down and talk to the operator tomorrow to see if there is any situation or a better way to calm down tonight. When he said this, I saw the sadness directly from his expression, it was just sadness, without that kind of anger or depression. But that night, I was filled with all kinds of depression, entanglement and annoyance.

The next day, the three of us made an appointment to talk to a tea restaurant downstairs. When we went downstairs, the operator kept asking me what I said was not better in our company office. Haha, our company, this word is so insulting.

At the beginning of the chat, I didn't say anything at first. The funds lay all kinds of preparations, trying to suppress the awkward and depressing atmosphere.

The operator seemed to be mentally prepared, and he was very calm. Facing the evidence and pictures presented, he admitted it calmly, saying that it was his own store, which was beyond my expectations.

Then the tracing of the causes begins, the argument turns into quarrels begins, and the breakup begins.

The process is too complicated and difficult to describe. Now I am vaguely recording their respective language priorities (not very precise, so I think):

I:

1. Why do these stores have our goods and fba exactly the same?

2. Where did your goods come from?

3. How much goods did you steal from the company when you were in a rat warehouse?

4. How much goods does the factory supply you separately now?

5. That day, you arranged your wife's company to change the wrong barcode, but in fact, to change it to your barcode and your box mark?

6. How to deal with a partnership company?

7. Everyone has stronger combat effectiveness in partnership than you are alone, why do you need this?

8. What is this for?

9. Anyone are sorry for you?

10. Do you do this to be worthy of everyone?

11. You have something in your heart, why don’t you say it?

12. I didn't know you before!!

13. You are selfish and selfish!

14. You will be rewarded if you do this.

15. I didn't scold you, I just remind you.

16. You fart, I never charge the supplier money.

17. If you fart, my marriage red envelope will be returned directly from the payment for the goods. I told you about the money.

18. When I was married, did you also purchase the products I sold? You also contacted the supplier directly, and you clearly know the specific price.

19. If you want to turn against each other, why bother to make things dirty out of nothing?

20. You're not a fucking human.

…

Operations:

1. There is nothing to cheat on you, the goods you get from the company.

2. I picked up the goods from the company, and the last time I was the ones, and the amount was not large, and it was 7-800.

3. It’s not stealing, it’s not a rat’s handover. This is what I deserve, and I’ve paid so much.

4. You just manage a supplier, and you have as many shares as I do.

5. I am an operator, and all my performance comes from, why do I only hold 40% of the equity?

6. My classmates and friends I met at the Three Heads and Six Arms 321 E-Commerce School, all felt that my ability should be done alone and should not be with you people who don’t understand operations at all!!

7. At the beginning, you just wanted to use me to run a store!

8. You received red envelopes from suppliers when you got married, and you still kept them from us.

9. You can't negotiate the price of the product you charge for suppliers, and the price of the large amount of products sold is still unavailable.

10. He also pretends to take the initiative to reduce his salary, who should he show him?

11. I know that you (the money boy) has a lot of money, so why bother cashing out and loaning through various channels every time the company needs it?

12. In the past, I asked you for shipping goods (money) and the volume and price were more expensive than outside. I made everyone’s money against my conscience.

13. I am the largest shareholder, why do you (developing my son) always have the final say?

14. Don't pretend, what are you pretending?

15. If you want to get a share, I don’t want to do it with you anymore.

…

Funding:

1. Talk well and don't fight.

2. Talk well and don't argue.

3. Can't you talk well? Do you want to argue like this?

4. I actually only sent 11 tickets for the company, and the freight accumulated around 80,000 yuan. If I think there is any problem here, I will refund the 50% of the freight to the company.

5. What you said before is that the accounts of the store that cannot be removed from the complaints are your personal ones?

6. Is it possible that all your stores will be repurchased by the company? The company will add some more fees to you.

7. A supplier chatted with me before, saying that he would not go to treat a developer to have a meal and massage. He had never received WeChat transfers sent during the Spring Festival, so I believe him.

8. Neither Developer nor I am such a person.

9. You participate in training courses from so many training institutions, and these are resources that you can only enjoy when you become a shareholder and be responsible for operations. If you are not a shareholder in the company, would you spend so much money and more than 100,000 yuan to participate in training, study and exchanges?!

10. Only by working together can you become great and strong, why do you have to go solo like this?!

11. Why don’t you say something or misunderstanding?

12. I think you are a very open-minded person, why do you never express so many thoughts?

13. Why don’t you talk to us or communicate with us?

14. This is not what you deserve, you are stealing.

15. So that's what you think.

16. So that's what you think.

17. Can swearing solve the problem?

…

At that time, there were only a fight, and there were definitely many words to scold the ancestors in all kinds of ways. I couldn't help it. I felt that this kind of person was too shameless. The operator was unwilling to suffer losses and fell behind, so he scolded him all kinds of ways. If it weren't for the people who called the restaurant to pull him together, he would have taken action at that time.

If it were you, you would definitely think that your fucking life is really complicated. In fact, the cross-border e-commerce circle is really complicated. In the past, I just thought it was fun to watch the quarrels of internet celebrities in the cross-border e-commerce circle, gods fight, and mortals worry about watching the excitement. Now it is like this. Overnight, all the feelings of brothers, friends, and partners are all gone.

After the people in the restaurant left, we all calmed down. The financial boy said that even if you fight, it would be meaningless to go into the hospital. It would be meaningless to get together. This way, it would be meaningless. Everyone should think about how to deal with it. The financial boy didn't say anything after that. The financial boy didn't say anything. It was obvious that I really saw him crying. The bastard didn't say anything when he saw it. The financial boy's emotions led to the surging grievances and depression that I suppressed and ill, and it was not the kind of sob, but the CAO's crying. It was so fucking cowardly that a man was like this!

As noon approached, the tea restaurant began to be lively. Some people who were preparing to eat after get off work came in and looked at the three strange people with different emotions next to them. Haha, this is Hemeixingwang Niu Niu Niu Niu, CAO your mother!!!

10. Prelude to the ending: One rice nourishes a hundred people

At noon that day, the capital asked the operation boy again about the decision. After confirming that it was irreversible and the operation boy insisted on withdrawing, the capital boy said that you should do a good job of inventorying the company's assets, and wait until the inventory is over. Then I told me about the idea of ​​assembling the fingertip spinner, to see if the problem of assembly labor can be quickly solved. It should be fast.

In the afternoon of the same day, I checked the list of suppliers, payments paid, goods value, etc. on the way. I specially asked the recruited girls to take stock of all FBA warehouses in several stores, as well as sales order data for several months, etc. The recruiting girl looked at me in surprise and smiled. She was about to ask something. She probably saw my stiff expression and looked at the silent operation staff and didn't say anything.

The accurate data was quickly completed in less than 2 hours in the afternoon, but the shameless little episode was exposed again!

The FBA data statistics of recruitment women are somewhat different. The total number of private model products I sent to her cannot be checked with all FBA inventories, shipments + returns, inventory, etc. Please don’t know what happened. There are some goods that have been transferred in large quantities. I was stunned for a moment and guessed what was going on. I said you should first count clearly and accurately. The screenshots were sent to the QQ group, but the operator didn’t say anything.

It was about 5 pm when the cashier went to the company's office. I told the recruit girl that you got off work earlier today, and I helped you to have two tickets from the Pacific Cinema No. 8 to go to the movie with your best friend. The recruit girl left with her bag in a surprised and happy expression. The recruit girl only said that everyone would talk about things well, and the quarrel would definitely not solve the problem. I quietly discussed the problem clearly and handled it cleanly.

The asset data of small companies is very simple. In addition to a little cash, it is the funds, inventory, store goods, and loan liabilities that everyone has confirmed that there is no problem. The only difference in this is that the number of private models of the company is 1.9k different in total. In January and February, a total of 1,100 were moved out of the same address in the United States in three times, and 800 were not stored in February and March. Faced with the statistical reports and screenshots, the operator admitted that he and his wife had taken the 800 that were not stored in the warehouse, and the other 1,100 were moved out of the warehouse to the US warehouse and sent to his own account to sell. I couldn't help but sneer when I heard this. I was really sneering. I hummed and could really steal it. The operator heard it clearly, but I didn't say anything.

The money asked me to calculate that the cost of these 1900 pieces is about RMB 130,000 (1100* (purchase 57+freight 15) + 800** (purchase 57+freight 7)), and then he asked the products he sold a long time ago, but they had not checked. Is it possible that you could move out of the FBA to your own private store? I don’t know. If you think you need it, you can check it again. The businessman said that you are not afraid of trouble or delaying time. You can start from scratch. Anyway, things have reached this point. I said, don’t be tough. The moneyman said that you can find out what you said, but some of them cannot be found. I don’t know how much you lost by your private sales. If you calculate the average daily orders based on the shopping cart ratio of 100%, those orders that are less than 100% lost in the shopping cart will all go to your private store.

Regarding the final handling opinions, the operator said that you should not do it. You have no experience in operation. After all, he has a lot of connections in all aspects of the circle. He gives him all the shops and returns the investment funds to everyone after making a profit. Then he said that if you don’t agree, just transfer the big account to him, etc., and said that even if the store takes back the goods, you will not be able to do it for a long time in the future (I thought this sentence was just a casual statement, but I only woke up recently.) He did not mention the things he had done about the rat trading and owing the company. I really didn’t expect that the operator’s idea was so shameless, so I just said that you are shameless enough. You can take back ten thousand steps and take over these accounts and you can make the money back, but with your conscience, you can make the money borrowed from everyone? ! There are so many situations, I don’t know how many you didn’t say it. Even if you pay someone like you, I won’t do business with you.

The operator said that if you are stupid, don’t blame others. Everyone doesn’t look at money, don’t think you are so noble, etc.

After the money told me not to speak, he said that I was really stupid and I believed in my relationship with my friends and brothers too much. He said that you are now inflated and do not have a normal way of thinking. However, it is useless to say that these are simple. Just take the solution according to what he said, that is: your investment money will not lose you. After the store’s goods are sold, your investment money will be refunded to you after deducting the balance of the company’s goods you have embezzled, and the profit will be distributed to you. If the store has suspended or lost money during this period, there will be nothing. During this period, you can continue to work in the company until the debt is paid off, you get the investment principal you deserve, and you will also be given to you.

I didn't expect that the money boy would let the operation continue to work, but I didn't say anything. The operation boy just said, "You are so naive and want me to continue to work, humming."

The money said that everyone was very excited today and was in a bad mood. So I just said it like this and it was OK. Everyone thought about the final opinion for one night and then decided tomorrow. Then I said, keep the account status normal. The store is really closed now, and no one can get a penny.

The next day, the operator went to the company office very late. We each did our own things, and everyone had nothing to say. If there were really something urgent to be determined at work, I would deal with it sloppyly on QQ. The recruiting girl also felt the atmosphere was strange. I chatted with her for a while, probably talking about her boyfriend and other topics, and then said that I wanted to introduce a few boys to her to know this. She laughed at me, and I laughed too, but my smile was really squeezed out.

That afternoon, after inspecting a batch of goods, I went on the computer at about 5:30. I saw the money boy saying on QQ that he happened to meet a few old customers at Zhantao Building today, and asked everyone to go to the Longjiang Pig-Foot Rice restaurant next to Zhantao after get off work to have something to eat together. The news was sent around 3:00 pm. The operator stayed on the computer and had no response. The location he lived in was just around Wanzhong City. I replied that I just saw it, I will definitely arrive.

When I arrived at Longjiang Pigfoot Hotel in Wanzhongcheng, I saw the scene in this store and thought that this was the place where we met and had dinner for the first time (there was too much food in Longjiang Pigfoot Hotel, so I remember it when I came to the scene). The financial school kept calling there, and there was a cup of herbal tea in front of me. The salesperson did not come with me, I set off alone (it was disgusting when I saw him), but he arrived about ten minutes later.

Of course, the scene was still awkward. The cashier tried to be harmonious. After everyone asked for food, the cashier said directly that this was the place where we had eaten for the first time. I agreed but couldn't pretend, so I called the boss to add a plate of lettuce, and then I had to eat on my own. The cashier didn't actually have a good meal. During this period, he answered two calls, all of which were urging the logistics delivery progress of the fingertip spinner. The operation master was very enthusiastic, and his mood was not affected at all (at that time, I really wanted to go up and give him a beat). The scene I expected: In the end, the cashier spoke officially, talked about the scene of the first meeting, talked about our initial ideas, the current cross-border e-commerce environment, the family and wife, etc., and other things... The topic was around the company, and the cashier still wanted to keep the operating master, not want to break up the team, and the advantages and disadvantages of the partnership team compared to individuals and other similar contents.

Thinking about it now, the money boy is really doing old-fashioned plots, hoping to win back the hearts of the people. However, not everyone is "people", and people's hearts may not be able to be saved. When I met and talked about this during the National Day holiday, he said that he just had no other way to think about it and didn't want to break up. No matter what, make the final effort and try, and you won't regret it in the future. I kept laughing at him for being too weak, but in fact, if you think about it carefully, he is a philosopher.

The operator refused decisively, and clearly remembered that the two direct sentences he said were "Forget it, there is no need to say, you don't need to play the emotional card, and there is no need to say a lot of risks and difficulties to scare me." "It is impossible to go back to the past, I just want to do it alone, there is nothing to negotiate, sooner or later." Then he emphasized his request for division: return all his equity funds, and then he also needs to bargain according to the balance of assets, etc.

The last sentence he said was: "It is not good for everyone to drag it down. If you drag it down like this, the store safety is a problem." He looked at my reaction, afraid that we would not understand, so he continued to insert a knife and add: "You will really have nothing at that time."

I couldn't hold it in, so I patted the table and scolded him directly, "Your mother will die soon after you kill me, I will shovel my family, CAO your mother!"

He stood up and glared at me, then spit out, leaving without saying a word.

The shop owner rushed over and ran over to ask what was going on. I said that idiot ran away if he didn't pay the bill...

The money guy grabbed me and said, don’t be excited, he dare not do anything, I will have a way to deal with it, we have evidence in our hands, don’t be afraid, don’t be excited, etc.

CAO, it's so cowardly! I'm talking about ourselves.

That night, the capital sent a message to everyone on WeChat saying that it was just the weekend. Everyone should think about whether there is a better plan and a way that everyone can accept. It will be decided on Monday. After about 12 o'clock in the middle of the night, the operation returned a message. The information mainly said that he took a step back and asked everyone to repay all the investment funds, but the cash payment was required. The current asset settlement is profitable. His share will be discounted into funds and dividends for him. The goods misappropriated by his own store are what he deserves. If he is not sure on Monday, it will be embarrassing. Please consider his hard work and brotherly relationship for nearly two years and agree to his idea.

I replied with two words: Shameless!

After that, no one said anything.

11. Not the ending

On the weekend, I went to the company office to see the store at about 11 noon. Because I had an appointment with a Sichuan girl who had been operating Amazon for many years to chat at Jiufang Center (solving the problem of operating personnel after preventing the operation of the operation) and took a bus to Jiufang to meet. I had a chat with this girl and talked about it at about 3 pm. I received a call from Kunzi. He said that there was a seemingly appropriate solution to this matter. Kunzi briefly said some of his ideas and understanding. Please support his opinions and let me officially show up on Monday to solve the problem.

After hearing this, I laughed and suddenly became excited, saying that you, the capitalist, are the old world.

That night, I had a small beef hot pot with my wife and added 3 servings of Puning tofu that I like.

On April 10, it rains lightly and the temperature is appropriate.

The operator did not go to work in the office.

At noon, Qianzi sent a message in a WeChat group to ask Shengzi: How are you thinking about it on the weekend? There is a better way, and the possibility of continuing to work together. At about 2 pm, Shengzi replied to the voice message: No need to consider it, or to return the investment funds to him. The current asset settlement is profitable and his share will be discounted into funds and dividends to him. The goods misappropriated by his own store are what he deserves and cannot be deducted...etc.

Neither Qian and I said anything.

At around 5 pm, in the big WeChat group, which is the WeChat group where our wives are all in, the funds sent messages one after another, namely:

1. Packed files: There are voice files, some store transfer screenshots, store screenshots, etc. These voices are recorded by the three of us during the period from the tea restaurant to Longjiang Pig Feet Fried in Wanzhongcheng.

2. Baidu Encyclopedia link: Crime of embezzlement.

3. Officer Li from Minzhi Police Station, telephone numbers 28191***, 844559**, and ** lawyer of ** law firm 13802889***.

Although I briefly explained it in Jiufang Shi yesterday, the above voices still made me admire it. Old Jianghu! It turns out that the money has long been in mind and holds a big name (he said a long time ago that some small sellers have problems with integrity because of the cross-border logistics industry. They agreed to pay for the monthly payment, but the goods arrived at the warehouse. When tracing these problems, they were very unprotected for their freight forwarding logistics, so sometimes they would record phone calls as a way to collect evidence... The bitterness of freight forwarding!)

Next is the voice message from Qianzi (it has not been deleted, and I just checked the historical chat records and typed them out one by one):

1. I have communicated with you repeatedly and regained your communication, but I found that you have completely changed and have no normal way of thinking.

2. The young and upright person is angry. I still want to make money with kindness, but you can no longer say anything.

3. You are not good at all threats about your account security and other aspects. You don’t have to sue you for this. I know a lot of people in the cross-border e-commerce logistics industry. I can just promote it with a few logistics companies or sellers. You can’t even think about getting involved in the cross-border circle in your life. This is not a threat, but a crime.

4. Your behavior is not only a company's finances, but also a job-embolism. The crime of embezzlement is a matter under the criminal law, not an ordinary crime under the civil law, so you can only conduct criminal proceedings. Epidemic in a type of area like Shenzhen, as long as the sentencing standard exceeds 20,000, it is counted as a "large amount". The directly calculated that the company's property is more than 130,000. If you really want to kill the company, you will pay your reputation for the rest of your life, and the crime of embezzlement that will be squatting in prison for at least a few years, but we just lost some money.

5. I have consulted the police and lawyers for your situation. If you want to know more about the details, you can send me a call from the Minzhi Police Station police station police officer and law firm, or just ask which police officer or which law firm to consult.

6. The final plan that I and the Development Boy can accept is also a plan that will not let the Operation Boy lose money: the operation Boy will not lose money to you. After the store’s goods are sold, your investment amount will be returned to you after deducting the cost of the company’s goods and the money borrowed from everyone. If there is a profit, it will be distributed to you. The specific time depends on when the store will make back the money. If the store has suspended or lost money during this period, there will be nothing. If you are not at ease, you can still work in the company. This is whatever you want. If there is any problem with the store during this period, in order to ensure that the investment amount will not be wasted, you will definitely need to go to the company to help save the account. These are not threats, these are all your responsibilities and obligations as an investment partner.

Until the morning of the 11th day, the Operation Master didn't say anything. As the noon approached, the Operation Master's wife replied a few words: Brother, don't do this, some things about Operation Master are wrong, I will say it to him.

The plot reversed, and now it was my Jinzi and I who were calm. I was not in a hurry and asked the recruitment girl to maintain the store on a daily basis, and then went to the supplier of fingertip spinning parts with Jinzi. Through the relationship between Jinzi, I handled the supply of bearings on the 12th, which was of course not a first-hand supply. Then I called and urged the progress of the uncle and aunt's fingertip spinning assembly team organized by my father in Shantou...

4月13号晚上，运营仔发信息说按我们说的来操作，让我们准备好文件大家确认。他一再强调目前是赢利状态，虽然资金不多但是没有亏损，所以他希望能有一个财务清算的归还投资款的时间限制。他希望是最迟在一个月的时间，最迟不能超过5月12号吧。我在担心现金问题，但资金仔说不用担心，指尖陀螺稳定都是现金出货肯定可以解决。

4月13号晚上，运营仔退伙文件签字、按手印，也不再在公司上班。运营仔临时要求在退伙文件中增加退伙后不再追究任何经济或法律问题。我瞪了一下眼，事已至此，资金仔和我说要不就这样吧，也别搞得太僵了，苦大仇深的也不好，深圳的圈子也只有这么大抬头不见低头见，我也同意了。

4月14号，运营仔到公司办理店铺各项工作交接。

4月19号，我和资金仔一起回汕头老家，指导老爸他们一帮人怎么组装测试指尖陀螺，然后老爸介绍找到的那家深汕两地的物流公司的人认识，照个面好办事。

4月25号，指尖陀螺开始稳定出货，资金仔通过物流渠道掌握的指尖陀螺卖家中大约有2/3全部从我们这里拿货，我们轴承质量好，同时都是汕头那边的大叔大妈们加工的，成品成本更低，这是资金仔确定的快速抢占市场策略的功劳，资金陆续回笼滚动了，喜悦！

4月30号，清算所有资产价值后，请运营仔过来核实，在扣减他侵占公司财产成本、扣减向资金仔的借款后，加上一些按资产价值折算的利润、将他应得的资金大约8万元悉数转给他。当时是有很多货并没有变现，这里面是和朋友借了一些现金。

我和资金仔说想早些处理干净早清爽。

当天资金仔说做股权变更或是解散公司时间长又麻烦，注册一个新的公司速度快。现在这个公司名称不好、办公室位置风水也不好，这个公司和地址就注销，也换个心情，全部重新开始吧。我也赞成。

5月5号，财务帮助处理公司解散文件，公司正式解散。

当天晚上还是邀请了运营仔一起吃个饭，但是他拒绝了。所以我就和资金仔单独吃饭了。

处理完这些乱七八糟的事后，我有一种摆脱垃圾的快感，有一丝新生的兴奋，更多的是深深的失落，原来所谓的兄弟朋友可以这样玩这样搞，一起去爬山时的互相照应嘻闹，去穿越东西涌时那种兄弟般扶持……这些都是我一箱情愿的兄弟情怀吧，屁都不算！并不是一起玩得好就算是或就可以做兄弟朋友，在极端的私利未满足前，呵呵屁都不是……我心里还怀着愧疚，我对资金仔说因为是共同的合伙人，我没有关注过我们有多少个小帐号，没有关注过每一批货的情况，没有去深入检查过任何一个店铺，因为我完全相信运营仔。现在才懂得，单纯的兄弟情做生意害人不浅，还不能完全相信好朋友好兄弟感情。

资金仔的情绪还好，只是主动要喝了点啤酒似乎是在小小宣泄着心中的郁闷，他说原来做跨境电商会这么复杂这么累，这么难搞，心累。然后对我说不能这样自责，也不能因此就不相信兄弟朋友了，因为我们是合伙人、大家有互相信任的基础，如果事事防范检查怕被骗怎么可能共事、怎么可能做得好呢？！更何况你考虑到预防到这个问题，某个地方可能会被他制造你所不知道的漏洞。所以出现这样的事与合不合伙无关，只是与人品有关，对的，就是“人品”，这样的年轻人就算是去任何一家公司上班也会一样觉得不公平觉得郁郁不得志觉得纠结，即使他能成功但他不会过得快乐的……（我知道运营仔你看得到，我们说你的坏话在这里抖出来了，你独自乐吧）

没有破产，没有打架，没有受伤，只是偶尔会有流泪，虽然是不算太糟糕的结局，虽然损失已经被控制、弥补到最低的程度，可是……

和运营仔的故事并没有就此完结。

十二、还要继续的战斗

新的公司地址换了一个位置，希望一切重新开始，其实还是在民治这边。资金仔直接说以后运营的人不找合伙人了，全部雇佣制就好，然后用人和培训制度方面再做一些规划，如此等等的一些设想。

5月21号，之前在九方中心见面的川妹子正式到公司上班，主导销售运营工作。我的主要时间精力就又回归到产品开发这方面了，然后每天要花时间解决指尖陀螺轴承供货、客户交期的问题。

日子似乎又这样恢复了平淡有序，每天为增加店铺销量、开发有竞争力的产品而忙碌。资金仔特别提醒指尖陀螺这个只会是一阵风，不能太专注，催促着尽量多一些私模的产品。周末我也会参加跨境电商圈的一些聚会了，基本上每次都会喊着资金仔一起去，他去了几次就不想参加了……

5月22号左右，运营仔电话联系我，希望我能中止不要继续写这篇文章，说知无不言社区上都是亚马逊的同行，这样影响面太大，希望我们遵守承诺不要黑他。资金仔也看到这篇文，他也说就这样算了、不要把这个熄下去的事又捡起来再伤一堆人的心了，我也同意并已计划太监掉这篇流水文的（知道社区朋友们会骂）。

但是，在6月初，新的战斗又吹响了号角！

主角还是那位运营仔！

我在给**知识产权事务所提交私模产品国内实用新型专利申请全套资料后，大约3天，他们就回复我，这个和很久以前某家公司的申请内容几乎是完全一样的，产品图档、内容描述等等，几乎完全一样，这个通过不了的可能性百分百。

我直觉的反应就是运营仔这个垃圾人，是他，我们都认识这家知识产权事务所。再次追问后，他们还是不愿意透露申请的公司名称和个人名称，但是他们委婉的表达出，让我去看看这个产品在美国市场的外观专利情况，CAO！！

给他发微信，他不回消息。然后电话，他果断的吭了几个字：不知道！然后说太忙就挂电话了。

我尝试查询到运营仔的公司名称，这时才关注到他的公司注册时间是去年的11月！KAO，这时间也太早了、是在他表现出和兄弟之间感情浓如蜜的阶段！）之后辗转通过一些渠道，查询到原来在2016年底，就有一家公司已经申请了这个产品的实用新型专利！原来在去年12月底，他所说的他堂弟在一家台资厂做设计、而且会auto CAD,Pre, 3D MAX各种软件、主动工厂发图档给他说是配合改善产品质量，原来是做这事！！这个时候在美国市场的外观专利并没有查询到，但我确信也是被他给申请了。

这意味着在不久想继续找工厂生产这个产品，会不行，想在美国市场继续销售这个产品，同样不行！真他妈的玩得够狠的，玩到这个程度！资金仔知道这个事后直接脱口而出的就是：这是断人后路啊太狠了！

6月10号，我将一些掌握的信息直接截图发给运营仔了，要求他直接无条件转让……这件事，要和他怼到底！不姑息这种垃圾人！

目前这件事还有互相沟通拉扯中。也是在6月10号之后，我重新决定继续更新此文，讲出合伙的全过程，给跨境电商合伙人一些参考警示，也让和运营仔这类型的人有一些警惕。

本文就此结束

本文就此结束，就不小结任何经验教训了。看到社区用户的踊跃回帖是支持我继续写下去的动力，同时还看到回帖中有非常多的好的意见和建议，我也一一复制下来作为人生谏言。此合伙过程中里面需要汲取的经验教训，我就不总结了，过程中的心路历程、经验教训供各位亚马逊合伙人参考。如果大家可以总结出一些经验、好的合伙经营管理方法来，我们也愿意好好的吸收，作为以后大家合伙的标准化经验。

另外，自从和运营仔闹上后，我就变得讲话粗鲁没嘴品了，有损潮汕气质男帅哥的形象，给各位老乡道个歉！

也特别说明：此帖不推荐任何服务商信息，让大家失望了。所有回帖中说与服务商有关的话题，都与我们无关。

祝愿大家大卖。