If I currently register an Amazon account, what is the chance of a second review?

Recently, many sellers are preparing to register Amazon accounts, opening new accounts in the first quarter, cultivating and building products in the second and third quarters, and by the fourth quarter, their stores are mature, just in time for the year-end peak season promotions.

But a common concern among sellers now is, if they register an account now, is there a high chance of being subject to a second review?

In this regard, the editor specifically consulted the Amazon investment manager, and the investment manager replied that the account review intensity has begun to be relaxed , and sellers can quickly prepare the information for registration. Some sellers also reported that they have successfully registered an account.

Screenshot from Zhiwubuyan Community

Although the chance of a second review is lower than before, some sellers are still worried that if they encounter it, they don’t know how to deal with it.

The editor has compiled some common questions in the second instance here for reference by sellers.

The full name of the second review is "Review of water, electricity, gas and internet service fee bills". Therefore, you can tell from its name what the core information for this review needs to be provided . If it is not these four types of bills, don't submit it with a fluke mentality.

The second review is a further review and verification of some accounts based on the basic review in the United States (SIV) and Europe (KYC) . The second review is conducted by the local team of the corresponding site, so it is out of the review scope of the Chinese team.

The reason why there is no official unified caliber for the triggering of the second review is also a black box. The essence of the triggering of the second review is a process of diagnosing and scoring the account. If some accounts fail to score, the second review will be triggered. Therefore:

According to feedback from some sellers, the second review is usually triggered within 24 hours after the new account passes the first review. If it is not triggered, it may be because your account's corresponding association and violation risk scores are low, so it is relatively safe.

The signs of encountering a second trial are:

1. The store’s sales authority has been temporarily removed. You can log in to your account, but it will show that the items cannot be sold normally.

2. When you choose to activate your account or appeal, you will see the following interface. This is the new version of the second review submission page. If you see this appeal page, it means you will definitely encounter the second review and need to submit your information with caution:

3. When you receive the second review email, check if it contains the following keywords:

4. There will be an appeal button at the bottom of the email. Clicking it will also lead you to the second-instance appeal submission page:

The authenticity of the information is further verified by looking at the relationship and authenticity between the legal person, company entity, and business location. The second review is also an address review, so the matching of the account name and address submitted in the second review is crucial.

1. Provide your business license again (authentic, valid and in existence)

The upload is required to be a photocopy + a photocopy. When copying, please note that the resolution cannot be 300ppi, but 600ppi. Combine the two photos into a pdf document and upload it.

The red seal on the business license must be clear. If it is not clear, it will be defined as a forgery. Therefore, if the copy seal is unclear, please upload the original or electronic version of the business license.

2. Provide the legal person’s ID card again . This basic information will not be discussed here.

3. Key points: Public utility bills (authentic, valid and verifiable)

In simple terms, it is the water, electricity, gas and internet bills under the name of a legal person or company.

Again, many sellers don’t know how to set the legal person’s residence address in the seller central background. When you enter the “Account Information”, there is a company “Business Address”. After checking it, it is the legal person’s residence address. Therefore, you can just write the address that can provide billing.

Similarly, after you receive the registration link and fill in the company information, there is a company's "registered address", which is the address on the business license.

When preparing the review document, make sure the "office address" is checked and issue the legal person's address bill according to the office address.

1. Although it is now said that complaints can be made in Chinese, it is still recommended that sellers use English, a universal language, to avoid taking risks.

2. Each attachment must be labeled with the file name in English to facilitate reviewers to check accordingly.

3. If an appeal is rejected and you are required to provide additional information, do not submit the same information again. It is strongly recommended to submit new information. This is because the same information will most likely lead to the same review result, which is a waste of the appeal opportunity.

4. Do not test Amazon's bottom line by submitting false information. Amazon officials have said in very harsh terms: Submitting tampered or forged documents will be directly rejected without the opportunity to appeal.

There are only three appeal opportunities in the second review. If you fail the first time, communicate with your operations manager (every seller registered through the investment manager has an operations manager) and ask him to check and diagnose whether there is any problem with the information you provided.

When making a second appeal, do not submit the same information repeatedly to avoid wasting the appeal opportunity.

Review email:

The email title is usually: Your selling on Amazon account has been reinstated.

However, the emails are reviewed:

"We will no longer reply to your emails" is a sign of a second-instance death penalty. There is no chance to appeal. Prepare a new set of information and re-register.

Some of the materials are compiled from Yuxi, Amazon's investment manager