Directly obtain off-site traffic! Completely solve the problem of sellers’ explosive orders

According to official news, the current cooperation allows Walmart and third-party sellers’ advertisements to be displayed in Tik Tok’s information flow advertising space and Snapchat’s Snap Ads, Collection Ads and Snap AR advertising space, achieving full coverage of social media users of these two platforms.

Last year, sales through Walmart's advertising business reached $2.1 billion, and the number of sellers and brands using Walmart advertising increased by 136%. In the US digital retail media net advertising revenue, Walmart's share is second only to Amazon, and higher than cross-border e-commerce platforms such as eBay and wish.

With the help of the new version of Walmart's in-site advertising, sellers can better reach more consumers and social media users with their products, and the new platform has promising market prospects.

However, the Walmart platform is still relatively rudimentary, and the operation logic of the entire platform is still relatively chaotic. The efficiency of listing is low, and product information and pictures need to be reorganized and produced, making the entire backend very inefficient. Moreover, the data is scarce and messy. Sellers cannot quickly obtain relevant data on product competitors, and it is difficult to grasp the changes in product rankings . Bugs are also common. What should I do if I want to increase Walmart's sales? Next, let's take a look at how Walmart's big sellers do it :

Some followers like to follow the sales at night and in the early morning. If this happens, the sales will be affected silently. So first of all, you should be able to monitor the situation of follow-selling at midnight. Secondly, if you are a normal operating company, your employees certainly don’t want to get up in the early morning to adjust the price to solve this problem.

This is when tools must be used. Digital Chief's follow-up sales monitoring operates 24 hours a day, all year round. In addition, Digital Chief adopts a price adjustment mechanism within seconds. Once follow-up sales are discovered, the price will be adjusted immediately. The entire price adjustment process is very fast. If the other party operates manually, they will definitely give up the competition. If the other party uses other tools, they can also win over other tools.

The following is a positive feedback from a seller, showing a real one-second price adjustment case of follow-up sales monitoring (the store information has been coded)

It can be seen that after Digital Chief Walmart ERP+BI discovered that the user's product was being copied, Digital Chief responded immediately within one second and executed the seller's price adjustment strategy. Then Walmart processed the ownership of the gold shopping cart and returned the shopping cart to the seller in one minute (this minute is handled by the Walmart platform, and the speed can be even faster as long as the platform responds quickly enough). Digital Chief helped the seller win the shopping cart, fully automatically, and there is no need to worry about being copied.

The ranking of core key products, the ranking of competing products and the ranking of new products are very important. Good ranking is proportional to traffic and sales. Many companies monitor the ranking of products every day, usually imitating customer search habits to enter keywords and then manually calculate the ranking of listings. Make sure that the ranking of key products has not dropped significantly, the ranking of competitors has not exceeded yours, and the ranking of new products is in a considerable position. Only in this way can the business maintain stable development. However, such mechanized operation is too time-consuming and manpower-consuming. The keyword ranking monitoring function launched by Digital Chief can automatically help sellers count the listing rankings, saving sellers the time of manual operation, allowing sellers to spend more time on other work that requires more technology and thinking.

In recent years, the profit calculation of various platforms has been a top priority for sellers. The statistical summary and profit calculation of Walmart's various data can also be processed using Digital Chief Walmart BI.