What is JOOR? JOOR Review

Founded in 2010, JOOR is a B2B e-commerce platform that connects apparel brands and retailers. The platform works with more than 200,000 retailers and more than 8,600 leading brands worldwide.

Founding Background

JOOR founder Bijoor has worked in many fashion + brand companies such as Chanel and Elie Tahari and has rich industry experience. In her opinion, the dual roles of seller and buyer allow her to deeply understand the needs and pain points of both parties, which also allows her to see the opportunity to build a wholesale e-commerce platform. What she wants to do is to simplify the enterprise supply chain management process and simplify the transaction process.

About JOOR

JOOR is headquartered in New York City, with offices in Los Angeles, London, Milan, Paris and Melbourne. As the world's largest wholesale platform and data exchange for fashion, beauty and home furnishings, JOOR has 8,600 brands on its platform, including Balenciaga, Alexander McQueen, Saint Laurent, Marc Jacobs, Berluti, Chloé, Kate Spade, Michael Kors, Burberry, Stella McCartney, Free People and Balmain. Nearly 200,000 retailers from 144 countries use JOOR's platform, including Neiman Marcus, Bergdorf Goodman, Printemps, 24 Sèvres and Harrods.

JOOR brings the entire wholesale buying process online, enabling brands and retailers to increase revenue, cut costs, improve customer experience and analyze performance through data analytics.

In 2017, JOOR cooperated with the American luxury department store group Neiman Marcus Group to develop the "Joor RETAiler Platform", which is the industry's first mobile platform focused on wholesale purchasing and category planning, making buyers' work more labor-saving, efficient, accurate and collaborative.

Financing

-In its early days in 2010, JOOR received a total of US$5.5 million in seed and Series A VC investments.

-In mid-to-late July 2013, JOOR completed a $15 million Series B financing round, led by the well-known venture capital firm Canaan Partners, followed by Advance Publications and previous investors: Battery Ventures, Lerer Ventures, Great Oaks Venture CAPItal, Landis Capital and Forerunner Ventures.

-In February 2019, JOOR completed its Series C financing of US$16 million, led by Canaan Partners, Battery Ventures, and Itochu.