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In 2025, the international political and economic landscape continued to be turbulent, Trump's tariff policy changed overnight, and his wavering climate policy was also controversial. In sharp contrast, Amazon's sustainable strategy has become more determined - since launching the "Climate Pledge" in 2019, it has joined 312 global companies to commit to achieving net zero carbon emissions by 2040. In this context, Amazon is reshaping its e-commerce ecosystem - launching the CPF program in 2020, and considering "climate-friendly" certification (abbreviated as "green label") as one of the core indicators for platform traffic allocation. Especially during important promotions, green label products receive more obvious traffic support. Therefore, amid policy fluctuations and facing the upcoming New Year’s promotion, many Amazon sellers have turned their attention to the “green label” as an anchor to hedge against risks and lock in platform dividends . After a long two-month off-season, Amazon sellers are finally expected to have a good start in 2025. Recently, Amazon Global Store officially announced that the 2025 Spring Sale will be held from March 25 to March 31 , covering the United States, Canada, and nine European sites including the United Kingdom, Germany, and France. As the first stop event in 2025, the Spring Sale is crucial to the annual performance. In order to seize this wave of spring consumption, many sellers have begun to plan ahead. Among them, as a new traffic entrance, "green label" has become the focus of many sellers' promotion. According to data released by Amazon not long ago, by 2024, the page click rate of green label products has increased by 32 times, and the average annual sales have increased by 12%. These data not only reflect the growing demand of consumers for environmentally friendly products, but also confirm the positive role of green label in increasing product sales and traffic. It is learned that the "green label" means that after the seller's product passes Amazon's climate-friendly certification, it will obtain a small green leaf label called "Sustainability features" which will be displayed below the listing title. By obtaining the "Green Label", the products of relevant sellers will receive more traffic from the Amazon platform, including but not limited to "10% to 30% free precise traffic support", "exclusive special exhibition area for green label products" and "all-round priority display opportunities from product keyword search to special list" . It is worth mentioning that according to industry observations, during important shopping seasons such as the Spring Sale, Earth Month, and Black Friday, green-label products will also have Amazon’s “priority promotion rights” and gain more exposure opportunities and traffic support. The industry's big sellers, whose products have long been green-labeled, are the ones who have experienced this most. With the help of Green Boat, big sellers such as Anker Innovations, UGREEN Technology, and DJI have all obtained green labels on Amazon , and many of their products have long been at the top of Amazon's Bestsellers list. The reason why their platform performance has set new records year after year is also inseparable from the boosting effect of the "green label" on product traffic during the big promotion period. ▲ Contact Green Boat immediately to customize the bidding plan for free It is also worth mentioning that after the spring promotion, Amazon will also usher in another major event - Earth Month. During this promotion, the role of the "green label" is irreplaceable. It is learned that Amazon's Earth Month activities usually focus on Earth Day on April 22 and run throughout April, covering the United States, the United Kingdom, Germany and other regions. The event is themed on sustainable development and is only carried out for products that have obtained the green label, providing consumers with a series of limited-time discounts on green-label products. In other words, only products that have obtained the "green label" can participate in the event. In the past few years, compared with well-known promotions such as Black Friday Cyber Monday and Prime Day, Earth Month activities have been relatively low-key, but the performance achieved is no less impressive. Amazon data shows that during the 2024 Earth Month event, Amazon also launched the first Climate Pledge Friendly (CPF) Day. The GMV of a certain big seller's advertisement increased by 52% year-on-year, and the number of impressions reached 37.4 million times. With the dual blessing of the climate green label and event traffic, the seller has achieved remarkable results and successfully consolidated its leading position in the market segment. This has largely confirmed the role of climate green labels in boosting product sales. It is understood that as the concept of green consumption gradually takes root in people's minds, more and more consumers tend to choose sustainable green products. According to Businessdasher data, in the past five years, the online search volume for products with sustainable labels has grown rapidly, with a growth rate 2.7 times that of products without such labels. In this context, Amazon's climate-friendly certification system has built a differentiated trust anchor, which helps products gain more traffic while increasing brand value and product premium. Therefore, compared with other ordinary product sellers who are "in a state of panic" during the promotion period, sellers of green-label products are more relaxed about "internal competition" - consumers are more willing to pay for higher-priced green-label products . Take Anker Innovations as an example. Its brand has always focused on green and low-carbon development, and about 80% of its products have "green labels" . With the implementation of environmental protection concepts and precise support of "green label" traffic, Anker Innovations has gained more exposure opportunities while directly establishing the brand's green image, thereby enhancing consumers' trust in its products and achieving a double increase in traffic and sales. Therefore, in the face of the increasingly fierce battle for traffic, the Green Label + Earth Month precision marketing has undoubtedly become the winning magic weapon for Amazon sellers to achieve big sales. However, it is learned that the climate green label is widely applicable to almost all product categories, and Amazon provides more than 50 different certification schemes, such as carbon neutrality, Compact by Design, etc. This also means that the application for Amazon's climate green label is not a "one-click pass". The process is complicated and strict. Many sellers have been unable to pass the review due to lack of experience, resulting in missed sales opportunities. According to a home furnishing seller in the industry, it missed out on tens of millions of exposures from the 2024 Earth Month event because it failed to certify in time, while competing products doubled their monthly sales during this period thanks to the "green label . " In addition, as the popularity of green labels has increased, new illegal "black technologies" have emerged through "green labels", and many sellers have fallen into the trap. For example, "certificate duplication" or concealing certification information has brought huge risks to sellers. Amid the chaos, "how to capture traffic while avoiding pitfalls" has become a question that sellers have to think about. To avoid such a "sad" situation from happening again, sellers who want to seize the traffic from the Spring Promotion and Earth Month events are reminded to find a reliable service provider to ensure compliance and timely climate-friendly certification. In the face of certification challenges, Green Boat has served more than 60% of the top 100 cross-border companies in their low-carbon overseas expansion, including Anker, DJI, Baseus, UGREEN and other big sellers, by relying on its meticulous efforts in the field of cross-border carbon compliance , helping them to quickly obtain certification and achieve a leap in sales. As a leader in the cross-border carbon compliance industry, Green Boat Climate Friendly Certification has the official qualification of ClimatePartner , and its services are efficient and complete, including: CP certification, FSC certification, GRS certification, OEKO-TEX certification, etc. Customers only need to check during the material preparation period. After the materials are submitted, Green Boat will be responsible for all subsequent communications, follow-ups and declaration processing until the certificate is issued and the bid is submitted. It is understood that the Green Boat climate-friendly certification issuance cycle is 4-5 weeks, which allows customers to quickly obtain the green label, seize the high traffic of Amazon promotions, achieve double growth in traffic and sales , and promote brand value enhancement. In addition, Green Boat has also launched the country's first one-stop carbon compliance SaaS platform based on the core needs of cross-border enterprises, providing a coherent, clear and easy-to-understand SaaS platform to record and track emissions data, helping customers to investigate, calculate and reduce carbon footprints, and assisting them in exploring a wider range of sustainability measures in practice. Trump's policies may fluctuate, but Amazon's green transformation is a foregone conclusion. The 2025 Spring Sale and Earth Month may be the key turning point for sellers to shift from a "price war" to a "value war." Contact Green Boat immediately to customize a bidding plan for free and take the initiative in the battle for traffic!
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