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Cross-border e-commerce has become popular again at the two sessions! Hot words in the industry such as "promoting the stable development of imports and exports", "high-quality joint construction of the Belt and Road Initiative", and "actively and effectively utilizing foreign capital" have attracted much attention. At the first China Cross-border E-commerce Trade Fair which just concluded, 62,000 professional merchants attended the fair and achieved amazing results such as over US$3.5 billion in intended payment, which all revealed the strong momentum of the foreign trade industry. Favorable policies are constantly being added, the potential of cross-border e-commerce continues to be released, and the export e-commerce seller circle is boiling! Why is cross-border e-commerce so popular? It is important for Chinese sellers to focus on positioning!
According to iMedia Consulting data, the scale of China's cross-border e-commerce transactions will reach 12.7 trillion yuan in 2020. With the facilitation of logistics and information, and the support of national policies to drive domestic demand development, cross-border e-commerce has huge room for development. ▲ Source : iMedia Data Center
What is the reason for the booming development of B2C e-commerce? Although the leading e-commerce companies in developed countries in Europe and the United States have taken shape, the market concentration is still relatively low; while other emerging countries, with their large demographic dividend and the gradual improvement of network infrastructure, have provided fertile ground for the rapid development of China's cross-border e-commerce. The brutal expansion of China's cross-border industry is about to end, and more and more sellers are actively seeking change and exploring new models and new ways of playing to find new opportunities. Innovative models such as new retail, live streaming, and social e-commerce are becoming popular overseas. Among them, not only are cross-border big sellers such as SHEIN and Zaful making a fortune quietly emerging , but there are also many smaller sellers who have entered the public eye as dark horses, digging deep into a single category to build brands and scale. For example, there are clothing brand Orolay, makeup brush PETITE FIERTÉ, home furnishing brand Outer, and a group of newcomers that are growing rapidly in the overseas market, such as Hua Zhixiao, BalanX, Vesta, etc. From these successful brands' overseas stories, it can be clearly seen that Chinese consumer brands are getting rid of the stereotype of low-end manufacturing, and are seizing the wave of the Internet celebrity economy in brand building, product creation, and timely feedback on consumer needs, and have their own trendy and unique methodology. What is more worth mentioning is that the live streaming e-commerce in China, which has been in full swing in the past two years, has also attracted countless fans overseas and attracted frequent actions from industry giants. Amazon has added the Amazon Live live broadcast function to its application and launched an app similar to Taobao Live - Amazon Live Creator; Google has launched Shoploop; and Facebook has also provided shopping portals on Facebook, WhatsApp and Instagram. Raise another $100 million! This new payment "unicorn" generously gives away money to give back to users
The trend of cross-border e-commerce has also catalyzed a boom in the field of cross-border collection and payment tools. According to data released by the China Payment and Clearing Association, the amount of cross-border Internet transactions of domestic third-party payment institutions in 2017 was about 320 billion yuan, reaching 1.256 billion transactions, an increase of 114.7% over 2016. Judging from the speed of cross-border payment development in recent years, the transaction scale of cross-border payment has continued to maintain a high growth rate, and the industry prospects are showing a positive situation. In fact, judging the development prospects of an industry, the collision between capital and industry can largely reflect the attitude of the capital market towards the cross-border payment field, which is a reference and weather vane for all parties in the industry. An industry insider pointed out: "The cross-border payment industry has huge market potential, and capital's attention to the cross-border payment industry is significantly increasing. Tencent and Alibaba have both bet on this track, sending a positive signal to the entire industry." Airwallex's official announcement of a new $100 million financing immediately set off a cross-border hot search list. It is reported that following the D round in April last year and the D+ round in September, the total amount of D round financing has reached $300 million, and the latest valuation has reached $2.6 billion. In fact, there have been signs of Airwallex's financing for a long time. In the four years since its establishment, it has been favored by many top investors and has made a comeback as a dark horse. Backed by a strong investor matrix and a sound and complete digital financial infrastructure, this unicorn payment company is expanding its global market presence and moving forward at full speed into the future. "You just focus on realizing your dream, regardless of the wind and rain, and I will stay behind for you." After obtaining a large amount of financing, Airwallex has launched a number of major benefits to give back to the majority of cross-border users, breaking through the pain points faced by cross-border payments of enterprises one by one, such as opaque foreign exchange transaction prices, complex fund management of multi-platform stores, high payment commission costs, slow withdrawal speed and inability to receive full amount. Airwallex provides sellers with sufficient support in capital turnover. Small sellers may only be one step away from transforming into big sellers! Attention! Attention! Blood packages are being sent to cross-border sellers! Financing period: 100 days [Limited time 0 fee] + [Withdrawal cash subsidy] special offer From now until June 30, you can enjoy 0% fee for first-year cash withdrawals (annual limit of 100,000 USD, and the amount above will be charged at the standard rate) upon registration. If you withdraw 100,000 USD before June 30, you can get a cash subsidy of 39.9 USD. The quota is limited, so hurry up! Scan the QR code to register and enjoy 0% fee
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