Recently, the Amazon seller community has been in turmoil.

Keyword rankings “disappeared out of thin air”, sales plummeted, and advertising expenses were “burned” painfully but with no improvement.

Is it an algorithm adjustment or traffic bias?

Don’t worry, today we will analyze the reasons behind this, and at the end of the article, we will provide a solution with a high success rate to restore the disappearance of keyword organic rankings. Help you turn the tide in the Black Friday promotion!

Black Friday is coming, the "metaphysical" events in the seller circle

Keywords disappear, sales decline, advertising costs go to waste

Since mid-to-late October, many sellers have reported that the rankings of the core keywords they had worked so hard to optimize on the homepage have inexplicably plummeted or even disappeared completely. As a result, traffic was cut off and order volume plummeted.

What is the truth? Two possibilities

COSMO Algorithm Adjustment

According to official news, Amazon has launched a model called "EDAM" specifically for black hat sellers. Simply put, this algorithm will reduce the ranking of certain ASINs in broad searches.

For example, links that are marked as "likely to cheat" by the system will be suppressed and their rankings will drop.

Traffic tends to be self-operated or American brands

Some sellers have observed that before the big promotion, more traffic flowed to Amazon's own operations or major offline brands in the United States.

Some big natural-position words disappeared before Member Day, but "magically recovered" after the event ended.

Sellers’ feelings:

"Orders dropped to the bottom before Black Friday, and all the ads were ruined!"

"All the traffic is owned by Amazon. No matter how much advertising we spend, we can't save it."

"The keyword's natural position is gone, and ACOS is off the charts. I really can't complain."

In addition to the disappearance of rankings, many sellers have also encountered malicious "dirty operations" of following sales.

Following others’ sales at low prices not only steals traffic, but also disrupts the price system, causing the flash sale to collapse directly.

Transparency plan can’t stop it? Brand Gating may be the savior!

Even sellers who have joined the Transparency program cannot escape the harassment of copycat sales.

At this time, you may want to try to apply for Brand Gating to eradicate malicious copycat sales.

Organic ranking is back! Big sellers share their life-saving methods

Just when everyone was almost in despair, some sellers discovered that the ranking of natural keywords that had been missing for a long time suddenly recovered before Black Friday. Sales rose again, and orders finally got back on track!

If your natural position has not returned, you might as well try this method with a very high success rate👇

Step 1: Open an English case in Brand Technical Support. Use a third-party tool to check the original natural location before opening the case.

Step 2, the general wording of the case: The natural position of the xxx keyword under my xxxasin is on the homepage, but it was suddenly lost today. Please help refresh my link and restore the natural position of the keyword (open an English case), and wait for a reply saying that it has been refreshed.

Step 3, check again whether the natural position display is restored. If not, continue to open the refresh link in the normal case path in the background: open one by one.

Tips: Make sure the keyword is in the system's 1089 word library. After confirmation, follow the steps and the chance of recovery is very high!

Although this year's Black Friday peak season is full of challenges, as long as you find the right method, your sales can also usher in a surprising rebound! Try the above strategies quickly to stabilize your ranking and sprint for orders. I wish you all a big sale during the peak season and a burst of orders! 🎉