Source: Know Nothing

A great management training

1. Thinking, there are three that I think are more important
Holistic thinking: When operating on Amazon, I think a link is the most basic overall unit. This link includes some basic elements: basic SEO, image copy, traffic entry, inventory, evaluation, link performance, compliance, protection, etc. All aspects will affect each other. If there is a problem in one of the links, it will cause the link to fail. Therefore, I think the operation perspective needs to be considered from the perspective of the link as a whole. This whole will also rise to the level of parent ASIN, a small category layout, a store or a brand layout.
Logical thinking: When it comes to Amazon operations or e-commerce operations, we are still playing a data game. We need to collect data, process data, and analyze data in order to attribute and make decisions and solve problems. These are necessary things to make high-quality or popular products. Correct logical thinking can often allow us to quickly identify problems and find solutions to them.
Breakthrough thinking: I think the most profound feeling in the process of working for Amazon is that the unexpected and problems I encountered are always more than I imagined. Working for Amazon makes me feel uneasy every day. I feel that this is really a normal state, which cannot be avoided and is difficult to completely solve. Therefore, I think as an operator at the forefront of the battle, you need to have a breakthrough thinking, and when encountering sudden problems, you can respond quickly and adapt, find effective solutions through exploration, and break through one dilemma after another.

2. Basic skills, here are the 5 skills I think are most useful
Data collection and processing capabilities: The purpose here is to conduct market research, better understand user needs, analyze competitors, and better control possible strategic changes in the market. Therefore, operations require continuous data collection, extraction of effective information, and accumulation of understanding of categories, which is very important for those who want to deepen their categories.
Marketing positioning capability: When we make any product, we must first consider, based on user needs and the current product situation in the market, to give this link a clear positioning, to guide customers on what selling points to highlight, how to maximize strengths and avoid weaknesses, and to guide the market on what keyword ranking position to achieve, and what subcategory ranking position to achieve. These all require planning.
Link building ability: I think in the future Amazon ecosystem, in the fierce competition of internal circulation and low-price spiral, link building will become more and more important. The most important thing here should be the ability of picture and video design, and copywriting.
Data analysis ability: For Amazon promotion, data analysis is the most important. Keyword analysis before promotion, if combined with keyword software, brand analysis, front-end search ranking and other data to determine which keyword is good, to dig out more effective long-tail words, if through precise matching to grab high positions, how to increase the coverage of long-tail traffic through broad matching layout, order time, budget allocation, advertising campaign layout, sales forecast, inventory planning, all need data analysis to support decision-making at all times.
Communication skills: Operations are at the center of the business team and need to connect people in many different roles, including artists, service providers, warehouses, developers, supervisors, etc. Therefore, whether communication is smooth in daily work will greatly affect work efficiency.
3. Experience and Results
Amazon operations are ultimately sales positions, which are business operations. The job of this position is to achieve results. Therefore, when judging whether an operation is good, the most important thing is the performance results, which leads to two judgments: sales volume and whether the profit margin is OK. Of course, in addition to this, we still need to look at risk management, whether the link defense is in place, and whether the inventory risk is in place.
Secondly, experience is important. I think it is important to have experience in independently promoting a link with a certain sales base, or to have complete successful experience in promoting a product. This will give us a basis and data reference to think and adjust, to figure out the A9 algorithm and rules, and to determine how to better promote natural rankings, including thinking about the new product period, the so-called traffic entrance, and optimization of conversion rates. These empirical things will allow us to better know how to promote a new link and at what rhythm, which will determine the progress of other things and control the success rate.
4. Professionalism, see if your personal values ​​match the company's, see if your work attitude is OK. Amazon operation is not a high-tech position, but it is a position that requires time to settle down. Therefore, as an operator, it is most important to be able to calm down and do the basic things, collect data, analyze, and think, and do it bit by bit. These all need to be constantly polished. On the other hand, for a hot product operation, it is very important for the company, and the reliability of people and the success rate of product promotion are very important criteria.
5. Matching degree. The most important thing for hiring people is to look at the needs of your company and the positioning of this person. Do you need a soldier who works silently, a general who can stand alone, or a general who can lead troops in battle? You need to think clearly in advance, and then look at the quality and ability matching degree of the applicant. For the long term, if you are positioned as a person to train managers, you need to consider more comprehensively to see if the other party has basic management skills or is malleable. I really feel that it takes a long time for Amazon to train a management team. It takes time to verify and funds to train. Performance, especially the promotion of hot products, all require money.

I think Amazon operations is a comprehensive position. You can be multi-talented or you can be specialized in one and have multiple skills, but you can't be too biased towards one subject.