According to data from previous years, a few days after each Amazon Prime Day promotion, there will still be long-tail traffic that can bring sellers more orders and sales than usual; because buyers at this time have strong purchasing power and obvious willingness to buy!

After 3 pm on July 18, 2024, Amazon's Prime Day will also end. So how to stimulate sales again and gain more traffic after the Prime Day promotion ends?

Today, Zhaodanmao Cross-border will give sellers a few effective and practical methods to stimulate product sales:

How to stimulate sales and obtain long-tail traffic orders

① Maintain reviews and in-site messages : After the promotion is over, Amazon’s delivery will be delivered to buyers within 2-3 days. At that time, buyers will have many questions about the use and quality of the products. During this period, customer service must respond to customer questions and messages in a timely manner, and provide compensation or reissue for product quality issues.

Buyers can also be encouraged to leave authentic and detailed reviews by offering small rewards, such as 20-30% coupons, to enhance their trust and loyalty to the brand.

For negative reviews received, in addition to contacting the buyer in a timely manner to resolve the issue, you can also respond publicly below the review to demonstrate your attitude and determination to resolve the issue. At the same time, segment customers who have purchased products during the promotion and send customized email marketing content, embedding product videos or usage guides in the emails to increase customer engagement and stickiness.

② Product price fine-tuning strategy : lower the selling price of the product by 0.01-0.1. If the daily sales volume reaches 5 or more, lower the selling price by 0.01 to stimulate traffic. Keep lowering the price by 0.01 every day to continuously stimulate the system to provide traffic and observe the effect. If the number of orders increases significantly, increase it by 0.5 at a time and then stimulate sales again to keep the orders stable at the position that maximizes profits.

③ Open a leak-picking ad group : Open a low-priced ad with good results, and use different bidding campaigns to cover different keywords. Low-priced ads run long-tail keywords, and high-priced ads grab homepage positions. Different bids will display ads at different times and locations, reaching different consumer groups and improving conversion rates.

Regarding the settings of the leak ads, click to view the article on the leak ads: Don’t underestimate it! Amazon’s advertising method allows you to earn money from every order you place!

④ Advertisement positioning : Observe the data of the Prime Day promotion in the past two days to find the order position; then use CPC percentage and bidding strategy to guide clicks to the order position. Continue to increase the budget for ads with high conversion rates and adjust the budget according to the advertising performance trend.

⑤ Advertising expansion : Select and expand keywords through different channels, such as using tools such as Business Opportunity Detector and SellerSprite. Use different advertising types (SP, SB, SD) and different variations (black, white, gray, etc.) to expand advertising coverage.

⑥ Big word discount : The link already has orders and reviews and the orders are concentrated on a certain big word, but the CPC is relatively expensive. The coupon is set to reduce it by 30-40% (the initial price should not be too low) and display it on the foreground.

Start manually placing ads with big words (broad keywords are recommended) with high CPC and high budget, move the ads to the homepage, let customers see the high discount power on the homepage, and generate clicks and purchases under the search results of the big word.

After placing many orders (a dozen orders for categories with low competition, more than a hundred orders for categories with fierce competition), the CPC deduction for advertising starts to decrease. After the natural ranking of the keyword is on the first page, the discount will be slowly reduced, and the advertising budget will begin to shrink, so as to achieve the effect of stable natural ranking of keywords and stable orders.

⑦ Keyword management : Generally speaking, during the two days of the big sale, buyers have already added the core products they want to buy to the shopping cart and placed orders.

At this time, buyers will search for long-tail words more often, looking for products with more segmented demands to make shopping orders. After the big sale, you can monitor the keyword search volume and competition, adjust the keyword strategy in time , pay attention to the long-tail keywords after the big sale, and attract buyers to place orders by adding new keywords to the listing or ad group!

⑧ Exclusive at night : If a competitor lowers its price and triggers a price war, you may wish to use time periods to adjust prices . For example, keep the average customer price high during the day and lower the price at night to grab traffic. This can avoid price wars and stabilize market prices.

⑨ On-site and off-site flash sale promotion : Carry out flash sale activities for two consecutive weeks through off-site and on-site channels, use off-site and flash sale traffic to increase sales and further consolidate rankings.

⑩ Review and adjust : Conduct in-depth analysis of the data after the promotion to identify deficiencies and make better preparations for the next promotion.

In general, the key to maintenance work after the Amazon Prime Day promotion is to "keep pace with the times" , constantly adjust strategies according to market changes, and ensure that products always remain competitive.

At the same time, sellers need to have a long-term and comprehensive perspective, not only focusing on the success of a single promotion, but also on the long-term construction and development of the brand! If it helps, remember to like, follow and forward it to your seller friends!

Finally, I heard that sales on this year’s Amazon Prime Day increased across the board, with sales of multiple accounts and categories better than last year, even increasing 5-6 times!