What is the Merge function? Merge function review

Merge means that Amazon merges the same listings together, and one listing is sold in the same way as another one of yours. When Amazon sells out one of the listings, the other one can continue to be sold. Of course, reviews are shared, which makes it easier for buyers to shop. Some sellers use Listing "Merge" to transfer inventory, without changing the label, and can directly transfer the inventory. This is an operation of the Amazon system.

Scope of use

1. Since there are too many listings on the Amazon market, Amazon can merge the same listings together to reduce the number of identical products, making it easier for buyers to shop.

2. Some sellers will use Listing "Merge" to transfer inventory, which is an operation of the Amazon system. You don't need to change the label, you can directly transfer the inventory.

Merge Method Introduction

Amazon warning letter

Violations

1. Create duplicate ASINs.

2. Adding child products that are not true variations of the parent product.

3. Change the detail page of the parent product so that it does not match the child product.

Similar productsMerge

risk

1. When a real customer flips to the back of the listing and finds that the review is different from the listing description, a return or false product complaint may occur, which will seriously threaten the seller's account security.

2. Illegal merging of zombie listings or listings of other similar products may lead to complaints from competitors or detection by the system, resulting in the risk of account suspension.

benefit

1. For restricted ASINs, there is no need to move them out of overseas warehouses for replacement, saving the cost of overseas label change, labeling, and delivery.

2. For ASINs that are selling normally, the ranking can be improved. By merging the same variants, the number of reviews will increase and the ranking will be improved appropriately, but not by much.

3. New and innovative ASINs can obtain new product traffic support from Amazon.

4. Merge the same listings together to reduce the number of identical products, making it easier for buyers to shop.

5. Use Merge to transfer listing inventory, which is an operation of Amazon system. Sellers do not need to change the label, but directly transfer or merge the inventory.