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▶ Video account attention cross-border navigation The Nord Stream natural gas pipeline was attacked and leaked, and the conflict between Russia and Ukraine has escalated. With bad news coming one after another, Europe is experiencing a new round of energy crisis. As the cold snap approaches, the shortage of natural gas forces Europeans to try every possible way to keep warm, and even return to the oldest heating fuel - firewood. As demand soars, firewood prices are sky-high, with a pallet costing as much as 349 euros. ▲ The picture comes from Weibo The astute Chinese cross-border traders have already smelled business opportunities in this energy crisis. A large number of inexpensive, high-quality and powerful heating devices have been sold overseas and have become the new favorite of Europeans for the winter. Europeans hold onto their long johns for the cold winter, while Macron leads the trend of turtleneck sweaters According to foreign media reports, Europe will experience extremely cold weather as early as December, which may be the coldest winter in 20 years. Natural gas supply and demand, soaring electricity prices and the upcoming extreme climate make this winter in Europe particularly difficult. For this reason, keeping warm has not only become the hottest consumer trend this winter, but also a new fashion trend for Europeans. AliExpress data shows that the number of active searches for thermal underwear, autumn clothes and trousers in the European market has nearly doubled compared to the same period last year. As the cold wave is coming, Europeans are preparing for winter. The sales of Chinese thermal clothing on AliExpress increased by 246% month-on-month, with the fastest sales growth in France, Italy, Germany, the Netherlands, Poland and other countries. Just like the hot water culture, there are differences in the warmth culture at home and abroad. Domestic consumers pursue both temperature and beauty, and autumn clothes and trousers with strong warmth-keeping effect have become winter necessities engraved in the DNA of Chinese people. The "bare leg artifact" that focuses on warmth while showing the beauty of bare legs has become a popular trend in recent years. However, for foreign consumers, the common problem of prosthetic limbs of "bare leg artifact" makes them stay away, so it was not popular in Europe in the past. However, with the arrival of winter, Europeans who have been defeated by the temperature have begun to turn to it, and the orders of many cross-border merchants have increased significantly. In addition to long underwear and "leg-baring magic", flannel pajamas and turtleneck sweaters also ushered in market opportunities. According to statistics from AliExpress, the sales of flannel pajamas in Europe in October increased by 95% month-on-month. In the past month, the search volume for keywords such as sweaters and pullovers on AliExpress has continued to rise. At the call of the French government, a "turtleneck sweater fever" is leading the European fashion trend. In order to save energy, the French Minister of Economy stated in a television interview on September 27: "You will no longer see me wearing a tie, but a turtleneck sweater." French President Emmanuel Macron set an example. At the press conference on October 3, he changed his usual dress style of wearing a suit jacket and shirt and appeared at the meeting wearing a black turtleneck sweater. ▲ The picture comes from Weibo Some cross-border merchants revealed that thickened jackets and turtleneck sweaters have now become new fashion items, and the search volume and orders on platforms such as Amazon, AliExpress, and eBay have continued to soar. Backed by the country's developed textile industry and cheap supply chain, China's thermal clothing products have a strong price competitive advantage, and therefore ushered in a large wave of business opportunities in Europe as the cold winter is approaching. China's eight-piece winter outfit is being sold out in Europe. Is it a frenzy or capital speculation? It is not just the inner cold-proof clothing that is popular. Recently, the topic #China's eight-piece winter suits are sold out in Europe# has become a hot search, causing a wave of public opinion. Electric blankets, electric gloves, hand warmers and other portable heating devices are making a high-profile entry into the lives of Europeans. According to the data from the General Administration of Customs, the 27 EU countries imported 1.29 million electric blankets from China this year, a 150% increase from the previous month. On AliExpress, the sales of heating appliances have increased by 300% from the previous month since October. Amid the stalemate between Russia and Ukraine, European energy prices have been rising. According to reports, from August 2021 to August this year, natural gas prices in the UK rose by 96% and electricity prices rose by 54%; Germany's energy prices in September increased by 44% year-on-year, with natural gas prices rising by 95% and electricity prices rising by 21%. The high inflation has made European consumers' pockets increasingly thin. Faced with rising energy prices, they can only choose the lowest-cost heating method as much as possible. At this time, the advantages of Chinese manufacturing are highlighted. On Amazon UK, you can see a large number of Chinese-made hot water bottles, electric blankets and other heating products dominating the bestseller list. The price of hot water bottles ranges from 5 to 15 pounds, while the price of electric blankets fluctuates around 30 pounds. It is understood that the power consumption of electric blankets per night is about 1/16 of that of electric heaters, which not only saves energy and reduces emissions, but is also more economical. In contrast, the country's powerful supply chain has laid the foundation for the rapid production of heating devices and also provided price advantages. The double buff makes these high-quality and low-cost Chinese-made products stand out in overseas markets. As the industry's weathervane, the big sellers have already laid out their plans. Recently, Huakai Yibai stated on the investment interactive platform that the company currently sells winter heating equipment such as solar heating equipment, heaters, electric blankets, etc. to the European and American markets. The sales growth of such products has been relatively fast since the beginning of this year. Giant Technology has also been selling stoves, fireplaces, heaters and other products through European sales channels. Orders for the above products have increased significantly recently. In order to meet the heating needs of European residents, Giant Technology said it will increase its inventory. However, in the midst of the frenzy, some sellers have expressed different opinions: the so-called "month-on-month" refers to the growth compared with last month or last quarter. Now it is autumn and winter, and the sales of heating equipment have naturally increased significantly compared with summer, but there is not much difference compared with the same period last year. Of course, heating products are seasonal products and face compliance review risks. For sellers, whether it is a hot product or capital speculation, you still need to be cautious.
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