Tips for finding the cause of a sudden drop in Amazon listing sales and coping strategies Amazon sellers often use keywords to search for their products to see which page the listing is ranked on. Recently, many sellers couldn’t find their product listings when searching! They were so scared that they posted online for help, but they never expected to attract a bunch of “fellow sufferers” who were crying and sobbing! A seller said that the sales volume of a product with a high volume suddenly dropped. He searched for the product ASIN on Amazon, but could not find it. He searched for another popular product in his store, but could not find it either. There was no Amazon red flag, no violation notification email, and the backend showed that everything was normal for the product. There is also a senior seller who has all the necessary listings, ads, and reviews. However, in the past two months, his products can sometimes be found and sometimes not. The sales of his products have plummeted, but he cannot find the short circuit. Another seller has a listing variation, outdoor products, which originally had 80-100 orders per day, with a conversion rate of 30%+ when it was high and around 16% when it was low, and an average daily sales of only 10-20 orders. He suspected that he was being restricted by Amazon. There is a brother from Germany who has 3 categories of products on his store. Strangely, every day only one category plays the leading role, while the other two will sit on the bench. The orders of the three categories have never flourished together. He also suspected that he was restricted. The reason why he wants to cry but has no tears is that the advertising traffic is restricted, because 60-70% of the sales of his products are brought by advertising. Recently, he has been investing in additional listing advertisements, but there has been no response at all, and the keyword search ranking has not changed. This seller thinks that Amazon must be suppressing his listings behind the scenes. It is wise to direct external traffic to the landing page first. |