Major adjustment! Amazon Europe's new return policy will take effect soon!

Recently, Amazon Europe announced that it will launch a new return policy starting from November 11!

Under the new policy, international sellers must provide a local UK returns address or a prepaid returns label, otherwise customers can get a refund without returning the goods.

According to the announcement, international sellers must comply with the new policy and provide customers with specific international return options for self-delivered goods over 25 euros or 20 pounds (including VAT).

Starting November 11, 2024, if a seller does not offer the customer any of these options within four days of a return request, Amazon will refund the customer on the seller’s behalf and debit the seller’s account for the corresponding amount:

This regulation may seem simple, but it actually brings about significant changes to the entire return process and the operating model of international sellers.

This is a favorable policy for British consumers : the return process after purchasing goods from international sellers will become easier, and there is no need to worry about the difficulties in returns caused by the complexity and high costs of international logistics.

International sellers will face the dual pressures of increased costs and complexity of operational management :

If sellers fail to properly handle the above issues, they may face a large number of special cases where refunds are given without returning the goods ( “refund only” ), which will have a serious impact on their profits.

In addition, sellers should also pay close attention to changes in return policies to avoid unnecessary losses due to unfamiliarity with the policies.

Other policies that will take effect soon regarding returns on Amazon Europe include:

In short, sellers need to actively respond to this change. Only by further optimizing their return policies and improving their competitiveness can they adapt to new market rules and development trends faster!