What is Amazon Store? Review of Amazon Store

Basic Introduction

1. Shoppers can enter the brand flagship store through the brand name link on the product detail page or brand promotion, bringing more natural traffic and exposure to the seller's products.

2. Sellers can create a unique Amazon URL for their brand flagship store that includes their brand name.

3. Contains social sharing buttons leading to brand flagship stores. Sellers can promote their brands through advertising, blogs, social media or other marketing activities on and off Amazon to gain more traffic.

4. Sellers can view traffic and attribution sales reports through the "Brand Flagship Store Perspective". With source tags, sellers can view the traffic and sales of specific advertising campaigns, creative content or marketing activities.

Activation requirements

1. Brand registration has been passed

2. Sellers with a store rating of 4.7 or above.

3. Sellers who have been active for at least 30 days

effect

(1) Get an exclusive Amazon link

(2) Create multiple pages to display various types of products

(3) Pre-set templates for mobile and desktop

(4) Direct users to your store through Amazon search and product pages

Advantages

• Leverage internal and external traffic

• Affects product ratings to a certain extent

• Ability to showcase new products to existing customers

Procedure

1. Select the store tab in the Amazon backend

2. Click [Manage Store] and select your brand name.

3. Click [Create Store]

4. Upload your brand logo. Generally, 400x400 resolution is the best.

5. Enter [Brand Description] and briefly describe the store or product. This description has a certain search weight.

course

·2017-03-22 Add A+ Content and EBC (Enhanced Brand Content) to product detail pages

·2017-05-11 Comprehensive Adjustment of Amazon Brand Registry 2.0

·2017-07-18 Amazon's "Brand Flagship Store" feature appears (Store) Landing Page (Landing Page)

·2017-08-14 The launch of Amazon banner ads (Headline Search Ads) laid the foundation for the promotion of "store" operations

·2018-03-30 Amazon Stores Insights

·2017-11-14 Promotional Tools (Coupons)

·2017-11-10 Brand re-purchase button ( Dash Button )

·2018-02-07 Social Media Promo Code

·2018-03 Amazon’s new feature Amazon Stores Insights: In-depth analysis of store traffic sources and performance

·2020-06 Brands can now add a 2 to 20 second video that will automatically play and loop when the Amazon Store page loads.

References

• 1. Introduction to Amazon Brand Flagship Store: Amazon Global Store [reference date 2019-11-26T16:00:00.000Z]
• 2. 6 important steps to create an Amazon Store: Sohu [reference date 2019-11-06T16:00:00.000Z]