New changes in Amazon search, changing the matching mechanism again?

Has Amazon secretly changed the keyword matching mechanism again?

"I have a similar situation. I have two variants, A and B. A has always had better sales. But one day, all the natural positions disappeared and only B had a natural position. Now A can only rely on advertising to get orders. It's painful. "

“It’s a bit similar. My ad only runs variant A. I have a keyword and I give it enough budget every day. The click-through rate is very good, but the natural position of this keyword only shows other variants. Variant A is not shown in the natural position and it never moves to the front... It’s very troublesome.”

“ I split it up before and observed it for 2 days. The natural position is still gone. I opened a case , but the customer service didn’t know either, so I merged it back. Now it’s a mess.”

Some sellers mentioned that Amazon seems to have changed its keyword mechanism recently, and the natural positions suddenly disappeared.

Traffic has a very important impact on product sales, and traffic is greatly affected by factors such as keyword rankings and natural advertising rankings. How should we solve the above problems?

“You can add items to your shopping cart directly from the search page.”

“Amazon’s temper is really unpredictable”

Amazon's frequent changes to the front page do bring new considerations and problems to sellers. Amazon has been working hard to improve the user experience and increase shopping fun in order to attract more consumers and increase sales results.

Regarding the issue of bold titles, some sellers said that their titles were not bolded like that, but rather very normal. This may be due to the classification of titles by the Amazon platform according to different categories. Some sellers said that they can see all kinds of electronic products and 3C categories.

New changes under the title

Unchanged title

Some people think that Amazon is trying to catch up with Taobao and become more like Taobao. This view may be because Amazon did not have the habit of clearly displaying product sales on the front page before.

However, these changes do not mean that Amazon is completely imitating Taobao, but rather that it is constantly making improvements based on market demand and user feedback.

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