Walmart+ membership exceeds 32 million! Competition with Amazon Prime intensifies!

It is learned that according to Deutsche Bank data, as of now, Walmart+ has 32 million member users. It is reported that Walmart launched the membership plan on September 15, 2020. Walmart+ can provide member users with free delivery services, next-day delivery of single product orders, prescription drug discounts, etc. The subscription fee is US$99 per year or US$12.95 per month.

Retail analyst Krisztina Katai said that Walmart's membership users have reached a "peak" and the growth rate of its membership users will slow down significantly in the future.

Walmart CEO Doug McMillon said Walmart values ​​customer experience more than the number of memberships, and said the decrease in memberships was due to a shortage of inventory. Therefore, Walmart is adding automated warehouses and expanding infrastructure to manage a larger number of grocery orders and shorten delivery time.

It is learned that in order to improve delivery capabilities and consolidate its market position, Walmart is working with Ford and Argo AI to use automated driving cars to deliver packages to Walmart members, further competing with Amazon Prime for market share.

Editor ✎ Nicole/

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