You can easily understand influencer marketing in 10 minutes!

You can easily understand influencer marketing in 10 minutes!

What is the Amazon Influencer Program? How is it different from the Amazon Affiliate Program?

The Amazon Influencer Program allows influential people on social media platforms to bring their product-related content to Amazon to earn commissions. The prerequisite for becoming an Amazon Influencer is to be a social media influencer.



Many people may be familiar with Amazon Associates. Basically anyone can sign up for Amazon's affiliate program, start promoting Amazon products using their own affiliate links, and earn commissions from qualifying purchases.


It is worth mentioning that the Amazon Influencer Program and the Amazon Affiliate Program are two independent programs. The Amazon Influencer Program was launched in 2017 and is an extension of the Amazon Affiliate Program. Another difference from the Amazon Affiliate Program is the requirements of the Amazon Influencer Program.



In addition to being a social media influencer, Amazon determines your qualifications based on:

● Number of followers (Amazon’s influencer page does not explicitly mention any number of followers)

● Specific social media accounts (YouTube, Instagram, Facebook, TikTok account)

● Create meaningful content

● Fan interaction rate


After signing up to become an Amazon influencer, a social media influencer will have his or her own independent store page (storefront) on Amazon. The influencer uses this page to manage the products he or she promotes and publish product-based videos, pictures, and live broadcast content created on Amazon.


Amazon's influencer program allows products to be visualized through content created by influencers. For example, if your product is clothing, influencers can create different content (live broadcast, video, picture post) based on your product, so that the audience can see the actual effect of the product and promote purchase.


Monetize Your Content with the Amazon Influencer Program


As an Amazon influencer, we provide you with the tools you need to choose the best Amazon products and services, easily recommend them to your followers, and earn commissions from qualifying purchases.


You can also inspire customers to shop Amazon’s millions of products by curating your personalized page on Amazon, where you can post your live streams, shoppable photos, and videos.


As a select member of the program, you may also be eligible to be featured on Amazon.com. These options make it easier than ever to engage with Amazon customers and monetize your content.



If you have a current Amazon customer account or Amazon Associates account, you can apply through that login. If not, click Create New Account.


As mentioned above, you can choose to connect to Instagram, Youtube, TikTok and Facebook.


If you apply through YouTube or Facebook, you will know immediately whether you have been approved. If you choose to use Instagram, it may take up to 5 days for Amazon to make a decision. It is recommended to apply using the account with the most followers



Once you enter the panel, you will need to follow the Amazon Influencer Program on Instagram using the account you used to register for the program, otherwise you will not be reviewed.



Amazon lnfluencer Shop Video page



  • Professional certification mark

  • Existing fans outside the site Follow

  • High frequency exposure of shopping links with prices

  • Localized sales talk guides consumption

  • Influencer page carries exposure and reduces invalid clicks on traditional short links

  • Vertical subcategories to target groups

  • Long-term conversions on influencer pages may form a long-tail effect


Amazon detail page links




  • 5 videos that can squeeze out competitors on the homepage

  • General review/unboxing video: real, rough, mysterious angles

  • Influencer videos: attractive cover + professional analysis + purchase guidance

  • Tips: Showcase your product’s celebrity video on competitor product details page


How to create an account and your wonderful storefront?


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