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Mumu
Receiving an Amazon Violation Variation Deactivation Email is a headache for every Amazon seller. Simply put, Violation Variation Deactivation means that some product variations you created on Amazon have been deactivated by Amazon because they violated the platform's regulations. This is usually because the seller did not follow Amazon's rules when creating the variation, resulting in confusion in product information or misleading consumers.
1. Amazon is once again investigating illegal variants
In the early morning of May 11, Amazon began to strictly review the variants that violated the regulations again, and many sellers who abused the merged variants were suspended. This time there was no advance warning, which directly violated Article 3 of the Business Solutions Agreement. There was only one box for appeal!
2. Impact of Illegal Variants
Variant is a concept on the Amazon platform. It refers to different models of the same product, such as different colors, different sizes, etc. We call each size and color a variant, which exist together in one listing.
Amazon has strict requirements for the creation of variants. Only products that meet the following conditions can be reasonably organized into a variant system:
① Product information must be accurate;
② The products must be basically the same and have the same name;
③ The category to which the product belongs must support variation themes, and a variation option must be provided for selection when uploading the listing;
④ The products differ only in the attributes of the variant themes;
⑤ There is no difference between the new and old versions.
However, some sellers still take the risk of increasing sales through variant hacks, which may result in violations:
① The goods sold are not substantially the same;
② The naming of the variant theme does not comply with regulations;
③ Combine some ASINs that have not been sold for a long time with other products into variants;
④ The images of the sub-products look inconsistent, especially the main image;
⑤ Changing the product detail page (parent or child product) resulting in significant differences from the originally released product.
III. Appeals against illegal variants:
The appeal of illegal variants is a process that needs to be handled carefully. The specific appeal steps are as follows:
1. Check the warning information: First, you need to carefully read the violation warning email sent by Amazon to make sure you understand the specific issues and variants involved. Understanding the cause of the violation is the key to solving the problem, so be sure to fully investigate the behaviors that may lead to violations.
2. Remove or delete the illegal variants: For the ASIN mentioned in the warning, you need to go to the backend to make the necessary adjustments. This may include modifying the product description, images, or a combination of entire variants. Make sure your modifications can solve the violations pointed out by Amazon, and sometimes even need to delete those variants that cannot be adjusted to a compliant state.
3. Write an effective plan of action (POA): After completing the above steps, you need to write a detailed plan of action (POA). In this POA, you need to:
Clearly state what the specific violations were and how they occurred.
Describe in detail the specific steps you have taken to address the violations, such as how you adjusted your variant listings and what modifications were made to the specific content.
Describe what preventive measures you will take in the future to ensure this issue does not occur again.
Please note that during the appeal process, do not rely too much on the "universal templates" on the Internet, because each seller's situation is different, and a single set of templates cannot guarantee success. At the same time, if you are sure that you have not violated any regulations and it is a misjudgment by Amazon, you can also clearly point it out in the appeal and provide evidence.
In addition, sometimes the seller may not actually violate the regulations, but due to Amazon's system misjudgment or human error, the variant is wrongly deactivated. In this case, the seller needs to appeal in time and provide sufficient evidence to prove their compliance.
Regardless of the reason for the erroneous deactivation of the illegal variant, sellers should take it seriously and review and adjust their listings in a timely manner to ensure that all ASINs comply with Amazon's regulations.
Everyone is welcome to communicate in the comment section!
"Wonderful Reply"
Scrounger I believe many people were sweating when they woke up this morning. I guess some people who got the news last night didn’t sleep well all night. At around 11 or 12 o’clock last night, many sellers’ stores were suspended due to variant violations (as shown below):
The appeal boxes that were disabled this time are all this kind of boxes, and they are wrongly disabled appeal boxes, which means that you can only deal with it from the perspective of not admitting the violation and provide strong evidence to prove that your variant is merged legally;
According to what I learned this morning, basically all the sellers who encountered this problem had variant warnings in their stores before, and they had taken courses to learn and then eliminated the warnings, which was actually a disguised admission of violation. So this time it was detected and basically it was characterized as a repeated violation. Without any warning, the link was directly removed from the shelves and the store was closed.
So how do we solve this problem? Is there any possibility of misjudgment?
In fact, last month we swept up a group of sellers who illegally merged variants. Judging from the current situation, Amazon has begun to crack down on variants, and compliance has become a trend, so the possibility of saving the store is relatively low. When encountering this problem, check yourself first to confirm whether the store has encountered variant warning problems before, how the warning was eliminated at that time, and whether the violation was admitted. If there has been no variant warning problem before, then there is still a certain probability of misjudgment, and there is still a certain chance to save the store!
If you encounter this problem, welcome to discuss solutions together~
Anonymous user
One of our stores was raided. We checked and found one violation in 2022, one violation in 2023, and four violations in 2024.
On April 25, the account team called us to pay attention to the variant policy. At that time, we had checked all the links and found no illegal mergers.
Unfortunately, it was still scanned on May 10th, also a frame.
The performance score is 220 points.
So what was your score when you were scanned? Are those with lower performance scores more likely to be banned?
How can other accounts avoid this? Even if they are not violating the rules now, they have violated the rules in the past. What should I do? ! ! ! !
benhawk - A cousin from Jiangxi, a badminton enthusiast, a casual traveler, and occasionally rides a bike and runs Agree with: kriswongs, black, 77zinne, weixin74474, Vitor more » I was discussing this account suspension incident with my peers this morning. If you want to last long, you still have to comply with the regulations. I joined my current company in June 21. Apart from finding people to do reviews (of course, I find buyers with real needs for auto parts), I basically did not do any other illegal operations. I successfully avoided the account suspension/brand suspension/variant suspension in recent years. Although my achievements in the company are average, the stability is important, and I don’t have to worry about these risks.
I wonder how many of the operators and bosses who were caught up in this store closure will resign or go bankrupt? We all earned our money through hard work, and I hope this incident will be over soon and the accounts will be restored.
Baofeng Baby No. 2 - self-use deal website and FB group resources Agree from: Handsome for a long time, More There is no violation of merging variations, but it was also scanned and the link was split. Now the template cannot be merged and error 8036 is reported: "Due to policy violations, you will not be able to create variation relationships between ASINs within 30 days."
The key is that there is no email and no performance, and the customer service cannot be contacted on weekends.
Is there a big guy who can contact the paid manager pss and tell me the time?
Baofeng Baby No. 2 - self-use deal website and FB group resources There is no violation of merging variations, but it was also scanned and the link was split. Now the template cannot be merged and error 8036 is reported: "Due to policy violations, you will not be able to create variation relationships between ASINs within 30 days."
The key is that there is no email and no performance, and the customer service cannot be contacted on weekends.
Is there a big guy who can contact the paid manager pss and tell me the time? pp pzn11 • Hangzhou • 1 day ago I am in the same situation now, but I received a warning about illegal variants last month.
Baofeng Baby No. 2 • Shenzhen • 1 day ago Me too, but we have two accounts and both received it last month. This time I was the only one who got scanned. Do I have to wait for the case response now?
Baofeng Baby No. 2 • Shenzhen • 1 day ago @pppzn11 : Now Amazon has separated them and I dare not merge them. The case said that I should contact the performance team to appeal again for the illegal merger last time. What the hell, wasn’t the last appeal approved? Now I merged legally, why did you separate them for me?
Muzilili • Guangzhou • 1 day ago @pppzn11 : I had the same situation today. I asked the customer service and they said everything is normal. I can only wait for the account support team to reply.
Newbie Seller • Zhejiang • 1 day ago I was also scanned today, but there was no warning of illegal variants before. Now the case is opened and it says to transfer to the relevant team
I love to eat preserved egg solo porridge • Guangzhou • 1 day ago @暴风宝宝2号: I am the same as you. All the legal variants were removed this afternoon. On the 8th, I received a warning for illegal variants, but my appeal was approved. Until now, I dare not operate the combined link.
Anonymous user
Agree from: Mumuah, There are cats like me, ANNI666 Several parent bodies were disassembled, and no performance was received for the time being. However, after re-uploading and merging, the template reported error 8036 "Due to policy violations, you will not be able to create variation relationships between ASINs within 30 days", and I don't know what to do now The final silence • Guangzhou • 1 day ago You have to be careful. If you can't solve the problem before the second scan, your account will most likely be blocked.
Pineapple YYDS • Shenzhen • 1 day ago Template error 8036 "Due to a policy violation, you will not be able to create variation relationships between ASINs for 30 days" Is this new?
Fishing Village Brandon • Shenzhen • 1 day ago Similarly, a parent body was torn down, and there was no notification in the background or email. The key is that the child body GL, PT and BN in this parent body are consistent. Observe first.
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