How to get push traffic from Amazon?

How to get push traffic from Amazon?

Traffic is a crucial topic no matter which e-commerce platform you are on. In order to increase the number of orders, you must direct the traffic to your own store so that it can be converted into sales. For novice or small sellers, getting traffic from Amazon's internal traffic can usually help sellers achieve good sales results. So, how to use Amazon's internal promotion to get traffic?

1. What is Amazon’s promotional traffic?
1. What is Amazon promotion traffic?
Promotional traffic refers to the Amazon system promoting products to potential Amazon buyers by directly sending emails. The emails usually contain product links, brief introductions, etc. (EDM emails).
2. Why should we strive for Amazon’s promotional traffic?

Amazon sends product information to buyers via email, and these buyers usually have a higher conversion rate. These buyers have already browsed similar products, indicating that they have purchase intentions, so recommending related products to them again often leads to higher conversion rates.

2. Conditions for obtaining promotional traffic
High sales, click-through rate and conversion rate
Sales volume is the key. High sales volume and high ranking indicate that the product is popular. High click-through rate and high conversion rate indicate that the product is attractive and competitive.
1. High ratings and many reviews
The product rating should be at least 4 points. A high rating indicates a good user experience. A large number of reviews indicates high product sales and also increases the product's credibility.
2. Constantly increasing reviews and feedback

It indicates that the product is very active on the market and has continuous positive feedback. This means that customer satisfaction is high and the product ranking and performance will get better and better.

3. How to increase the chance of obtaining promotional traffic
1. Increase sales
Steadily increase sales and maintain steady growth in daily sales. If sales drop over a period of time, consider manually replenishing orders to maintain the sales rhythm.
2. Improve conversion rate
Optimize the copy and pictures of the product listing, making sure that the copy not only contains keywords but also highlights the selling points of the product, and that the pictures highlight the features of the product so that customers can see it at a glance.
3. Continue to increase positive reviews
Add positive reviews regularly. If the number of positive reviews is insufficient, consider adding some positive reviews manually.
4. Maintain high ratings
At least 4.0 points are required, preferably above 4.3 points, the higher the better. If the score is not enough, you can manually increase the number of positive reviews to improve the score, or send reminder emails to increase the number of positive reviews.

By meeting these conditions and taking corresponding actions, you can increase your chances of gaining Amazon promotion traffic and thus improve your sales performance.

<<:  Amazon's advertising strategy during the stable period 50 pages of exquisite PPT

>>:  Amazon account reactivation steps

Recommend

Brand Custom Promotions - A New Amazon Feature

[Step 1] Amazon Backstage - Advertising - Brand C...

Another move! The world's richest man Musk bids $46.5 billion to acquire Twitter!

<span data-shimo-docs="[[20,"获悉,3月14日马斯克收购...

Effective from October! Amazon full hosting is finally here!

Normal, once there is data abnormality, such as s...

What is Asinkey? Asinkey Review

Asinkey provides an excellent Amazon keyword datab...

What kind of evaluation can make a listing get hundreds of orders a day?

Fake orders have always been one of the most conc...

What is Leyu Cross-border? Leyu Cross-border Review

Leyu Cross-border (Shenzhen Leyu Supply Chain Mana...

Walmart expands drone delivery coverage to 1.8 million homes in Texas

It is learned that on January 9, Walmart announced...

Adding fuel to the fire! Amazon has two more bad news!

Earlier this month, Amazon’s new warehousing confi...

Shopify downloads fell 25% in Q2! Less than Shein, Amazon and Walmart!

<span data-docs-delta="[[20,"获悉,随着Shopify试...