The first point is that before you start advertising, you must accurately confirm whether your product is included in Amazon. How do you know whether it is included? When you select a product and do manual advertising, it will show a lot of recommended words. If the recommended words do not match your product, then Amazon has not included you. At this time, do not advertise first, optimize the listing first, until when you advertise, the words recommended by Amazon are highly relevant to your product and completely match, then you can start advertising. This is also the reason why many sellers cannot make advertising.
Second, when doing automatic advertising, you must negate words. What are negation words? It means negating similar and irrelevant words, negating phrases, and negating big words accurately. What are big words? For example, shirts are big words, which must be negated accurately before proceeding. The third point is that after automatic advertising is turned on, there is one thing you must do, which is to check the advertisements every day and deny those words that do not generate orders every day.
Fourthly, open at least two sets of automatic ads, using different strategies. See which set of ads performs best and keep that set. Small-scale trial and error in the early stages is necessary. Fifth, turn on all four matching modes of automatic advertising, and only two will remain after two weeks. They can be close matches and similar products. If you have a lot of items in your similar products and they are very mixed, then you should choose the close match. If your similar products are highly relevant to your products, you have to keep them. You must pay attention to this.
Sixth point, how to start manual advertising? There are two modes, big words and small words, that is, long-tail words. 1. The big word mode is to set up one or two groups of big words and start manual broad advertising. 2. Small words, first find 5 or 6 long-tail words to start manual precision advertising. The combination of big words and small words will have a very good effect . Of course, you also need to make continuous adjustments during this process. Give more budget to words that can generate orders, and don't give budget to words that don't generate orders, or just turn them off. This is also a dynamic adjustment that needs to be made every day. The seventh point is also very important. You should develop a habit of writing down your own advertising position with paper and pen, its daily ranking, on which page, and the changes of its biggest competitor. Why should you write it with paper and pen? To be honest, when you write it down with paper and pen, you will feel it more, especially when you write about your peers and your competitors who are ahead of you, your hands will tremble when you write, and when that peer keeps rushing forward and your hands keep shaking, you will be motivated. If when you see your hair constantly moving forward and you keep falling in the rankings, your hands will not tremble, and you will even stop writing, I tell you, you have fallen! |