(Operational Tips) Amazon keywords on the home page

Plan the keywords you want to brush and what long-tail keywords to use to buy brush orders. For example, search for "iPhone red case" to find the last listing on the Amazon homepage. (That is, the 20th listing). Then find out the daily sales of this product. (You can also purchase the product's data for the past 6 months through the service provider) Let's assume that this listing sells 20 orders per day.

Then we plan how many orders we will do for each keyword every day, and the amount we do should be on the rise, for example: 1 order, 2 orders, 3 orders, 4 orders, 5 orders, 5 orders, 6 orders, 7 orders. Of course, I am just giving an example, and you need to decide the amount of orders you want. At the same time, we can coordinate with add to cart and add to wish list, and add to cart also needs to be on the rise. But don't add to cart too much, as it will easily affect the conversion rate.

You can find a professional service company (such as us) to fake orders and add to cart. Simulate the appearance of real transactions. In addition to fake orders and add to cart, you can also use the dynamic hyperlink service of software such as Amazon Shark or Amazon one to promote outside the site to generate real sales and fake orders. After about a week, see which long-tail keywords have reached the top five on the homepage and which have not yet been promoted. For those that have not been promoted, we will continue to fake orders for these keywords later.

Focus on promoting short-tail words and long-tail words that have not been promoted to the top five on the homepage in the previous stage. For short-tail words that cannot be embedded in the title, they can be placed in the Bullet Point. At the same time, the number of fake orders will increase significantly compared with last week, forming an upward trend. This stage lasts about two to three weeks. After three weeks, observe which short-tail words have successfully been promoted and which have not yet been promoted to the homepage.

In this stage, the number of orders is also higher than the previous cycle, and the key words are mainly core words + short-tail words that were not successfully promoted in the previous stage. You don’t need to pay too much attention to the ranking of long-tail words during this period, and you can rely on PPC advertising to help you maintain the ranking and exposure of long-tail words [the PPC advertising bids for these long-tail words are very cheap].

A large number of buyers use Apple phones (usually IOS10.0 or above) to constantly search for keywords in the Amazon search box, find your products and click to add them to cart, thereby increasing the expected conversion rate of the product.

By simulating a mobile phone, change the IP to click on the keyword to add to the shopping cart. This method does not require logging into the buyer's account, but it should be noted that after each click, the browser cache needs to be cleaned, the IMEI serial number, mobile phone number, device model, MAC address, and so on. The number of clicks needs to be measured according to the size of the word. This method is used by most service providers. They run automatically through scripts, and a mobile phone can add 3,000 shopping carts in 24 hours. In this way, after about 7 days of operation, the keyword can be ranked on the homepage, and it usually stays on the homepage for three or four days.

It is worth noting that the ranking of the previous keywords may not improve but decline, because through a large number of clicks to add to the shopping cart, although the expected conversion rate of the product has increased, the conversion rate has decreased. In addition, for some highly competitive keywords, even if the service provider increases the pre-conversion rate to the limit, it cannot be pushed to the homepage, because the conversion rate, order volume, comments, and relevance of other competing products are all very good, and the proportion of the expected conversion rate is not enough to determine the ranking. This is why many service providers only promote keywords with low competition.