US holiday e-commerce sales will achieve double-digit growth! These categories have strong demand

It is learned that according to eMarketer's forecast, this year's US holiday e-commerce sales will increase by 14.4%, and online channels will account for 18.4% of all spending in November and December this year.

With inventory tight, consumers are likely to start their holiday shopping early, and eMarketer estimates that November sales, excluding Black Friday and Cyber ​​Monday, will grow 15%.

According to research, the following categories will become the "first tier" of holiday sales:

Apparel and accessories will lead the way with a 25.5% growth after social activities resume. Disposable categories such as jewelry, luxury goods and accessories will see significant growth this year.

Consumer electronics will be the second fastest growing category at 12.5%, driven by new devices such as the iPhone 13 and Amazon's Fire TV Omni series, as well as strong demand for wearables. At the same time, categories such as computers and monitors may see some weakness. Best Buy cautioned in its August earnings call that the computer category may see low demand, but it has seen growth in other areas such as home theater and appliances.

While the personal care and health category continues to see strong demand this year, the 12.1% growth in makeup and beauty will further boost the category. In particular, Amazon’s October holiday beauty event is likely to spark early deals and could drive further demand.

Editor ✎ Xiao Zhu/

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