Product out-of-stock information increased by 360% compared to 2019! Americans started crazy buying mode!

Adobe analysts predict that this holiday season will see widespread shortages of electronic products as supply chain issues in the United States become increasingly severe. Compared with January 2020, out-of-stock information for all consumer products on U.S. e-commerce websites has increased by 172%. According to Adobe's Digital Economy Index data, clothing now has the highest out-of-stock index, followed by sporting goods, baby products and consumer electronics. Compared with January 2019, out-of-stock information has increased by 360%.

Adobe said that due to supply chain disruptions, major gift categories will have smaller discounts this holiday shopping season, and product prices are likely to increase. Discounts on consumer electronics will peak at 22% this holiday, down from 27% in 2020. Discounts on personal computers will reach 25%, compared with 30% last year. Discounts on TVs will be up to 15%, compared with 18% last year. Adobe data showed that product prices rose 3.3% year-on-year in September.

Despite this, American consumers are still in a buying frenzy. Adobe predicts that online holiday sales in the United States from November 1 to December 31 will increase by 10% from 2020 to $207 billion, a record high. As retailers are struggling to cope with port congestion, cargo delays, overseas manufacturing disruptions and severe supply chain challenges, Americans' demand for online shopping is surging.

It is learned that the most in-demand consumer electronics products include video game consoles such as Nintendo Switch OLED models, Sony Play Station 5 and Microsoft Xbox Series S and X, large-screen TVs and Apple Air Pods Max headphones.

NPD Group predicts that U.S. consumer electronics sales will increase 2% in the fourth quarter compared with the same period last year. However, sales are expected to fall 5% year-on-year.

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